Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Many people lead multi faceted lives. Arnold Goldberg is one of these. He is a psychiatrist, a psychoanalyst, a teacher, a supervisor, an editor, and an author. He was Director of the Chicago Institute for Psychoanalysis, editor of the journal Progress in Self Psychology and is famous for having begun his career as Heinz Kohut's most original student and later his closest colleague. After Kohut died Goldberg finished How Does Analysis Cure? His writings are incredibly wide ranging, his interest in all things psychoanalytic breathtaking as the selections in this book testify. I especially love his work on Behavior Disorders not simply because I was fortunate enough to write for the Case Book he edited on the subject, but because his ideas changed forever my thinking on acting out patients and transformed my clinical results with them. Kohut may have originated the idea of the vertical split in self psychology, but Goldberg has taken the idea to places no other self psychologist has gone.
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