This title provides a comparison of the internationalisation process of family and non-family businesses in Denmark. With practical examples of the decision-making processes and challenges of internationalisation of these companies, readers will be able to understand how both family and non-family firms from smaller countries approach their internationalisation, how they prepare themselves for it, and what really draws them into the world of international business.
Lying buried on Isle of Arran is a bottle of whisky. On the far side of the world a highly pressurized sales manager decides that the time has come for a change of gear. He wants to return to Europe, and instead of taking the plane he finds himself Ryusei
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