Arnd Zschiesche's Books

Green Branding

Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

By: Oliver Errichiello,Arnd Zschiesche

Write a review Read reviews Take a Quiz Solve Book Puzzle

Green Branding

Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

By: Oliver Errichiello,Arnd Zschiesche

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

161

Publisher

Springer Nature

Published Date

ISBN 10

3658360607

ISBN 13

9783658360603

REALITY IN BRANDING

The Rules of European Brand Management in 50 Answers

By: Arnd Zschiesche,Oliver Errichiello

Write a review Read reviews Take a Quiz Solve Book Puzzle

REALITY IN BRANDING

The Rules of European Brand Management in 50 Answers

By: Arnd Zschiesche,Oliver Errichiello

BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left unbranded: brands are with us every step of the way. We define ourselves through the brands we surround ourselves with. Even if we reject brands, that is a brand statement. Brands are everywhere in the 21st century - that is exactly why we all have an opinion on them. When it comes to private life, there is little objection to this concept. However, when it comes to brand management and brand positioning with - in a company, personal sensitivities and feelings are out of place. Too many opinions, too little wisdom: In 50 timeless answers, brand sociologists Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello put a stop to the brand debates that are shaped by the zeitgeist. They speak in plain language where vague chatter typically prevails. And they show why every brand is a social phenomenon that has an impact: It is about the management of social hard facts. Not just in Europe. Classic European Brand Management leads the way for every company seriously focusing on economic success for the long term - internally, as well. It is time for timeless, value-oriented Branding from the old continent.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

266

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3967390551

ISBN 13

9783967390551

REALITY IN BRANDING

The Rules of European Brand Management in 50 Answers

By: Arnd Zschiesche,Oliver Errichiello

Write a review Read reviews Take a Quiz Solve Book Puzzle

REALITY IN BRANDING

The Rules of European Brand Management in 50 Answers

By: Arnd Zschiesche,Oliver Errichiello

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

266

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3967390551

ISBN 13

9783967390551

Book's by Arnd Zschiesche

Green Branding

Green Branding

REALITY IN BRANDING

REALITY IN BRANDING

REALITY IN BRANDING

REALITY IN BRANDING

Username

Password

Username

Password

Password again

Birthday

Email