Arlene D vila's Books

El Mall

The Spatial and Class Politics of Shopping Malls in Latin America

By: Arlene D‡vila

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El Mall

The Spatial and Class Politics of Shopping Malls in Latin America

By: Arlene D‡vila

El Mall considers the boom of shopping malls in Latin America to explore how malls and consumption are shaping the conversation about class and social inequality in Latin America"--Provided by publisher.

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Page Count

242

Publisher

Univ of California Press

Published Date

ISBN 10

0520286847

ISBN 13

9780520286849

Dreamers and Doers

Sailing the South Pacific

By: Arlene Galisky

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Dreamers and Doers

Sailing the South Pacific

By: Arlene Galisky

After taking early retirement, Dave and Arlene plan a voyage across the Pacific Ocean. They intend to sail from Victoria, Canada, to Brisbane, Australia, via Hawaii. But neither of them has ever been on a sailboat, so first they buy a boat and circumnavigate Vancouver Island while they learn to sail it. The preparation is long and hard, the voyage often demanding, and the adventure life changing. Still, there are days and nights of pure magic along the way, while the islands visited are a bonus, providing access to peoples and cultures only previously imagined.

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Page Count

283

Publisher

iUniverse

Published Date

ISBN 10

1532051867

ISBN 13

9781532051869

Latino Spin

Public Image and the Whitewashing of Race

By: Arlene M. Dávila

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Latino Spin

Public Image and the Whitewashing of Race

By: Arlene M. Dávila

Winner of the 2010 Distinguished Book Award in Latino Studies from the Latin American Studies Association Illegal immigrant, tax burden, job stealer. Patriot, family oriented, hard worker, model consumer. Ever since Latinos became the largest minority in the U.S. they have been caught between these wildly contrasting characterizations leaving us to wonder: Are Latinos friend or foe? Latino Spin cuts through the spin about Latinos' supposed values, political attitudes, and impact on U.S. national identity to ask what these caricatures suggest about Latinos' shifting place in the popular and political imaginary. Noted scholar Arlene Dávila illustrates the growing consensus among pundits, advocates, and scholars that Latinos are not a social liability, that they are moving up and contributing, and that, in fact, they are more American than "the Americans." But what is at stake in such a sanitized and marketable representation of Latinidad? Dávila follows the spin through the realm of politics, think tanks, Latino museums, and urban planning to uncover whether they effectively challenge the growing fear over Latinos' supposedly dreadful effect on the "integrity" of U.S. national identity. What may be some of the intended or unintended consequences of these more marketable representations in regard to current debates over immigration? With particular attention to what these representations reveal about the place and role of Latinos in the contemporary politics of race, Latino Spin highlights the realities they skew and the polarization they effect between Latinos and other minorities, and among Latinos themselves along the lines of citizenship and class. Finally, by considering Latinos in all their diversity, including their increasing financial and geographic disparities, Dávila can present alternative and more empowering representations of Latinidad to help attain true political equity and intraracial coalitions.

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Page Count

220

Publisher

NYU Press

Published Date

ISBN 10

0814720072

ISBN 13

9780814720073

Latinos, Inc.

The Marketing and Making of a People

By: Arlene Dávila

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Latinos, Inc.

The Marketing and Making of a People

By: Arlene Dávila

Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics

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Page Count

330

Publisher

Univ of California Press

Published Date

ISBN 10

0520274695

ISBN 13

9780520274693

Book's by Arlene D vila

El Mall

El Mall

Dreamers and Doers

Dreamers and Doers

Latino Spin

Latino Spin

Latinos, Inc.

Latinos, Inc.

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