Arkadi Borowski's Books

Adidas Marketing Strategy - An Overview

By: Arkadi Borowski

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Adidas Marketing Strategy - An Overview

By: Arkadi Borowski

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.0, International Business School Lippstadt, language: English, abstract: The Adidas group, headquartered in Herzogenaurach (Germany) was built on 18th August 1920 by Adolf Dassler. The brand and its products celebrated their first worldwide success in 1954 after the German have won the soccer world championship. After some commercial disappointments in the middle 80 ́s, the family enterprise had to open up for investors. In 1995 followed the initial public offering on Frankfurt ́s exchange market. To stay competitive to Nike on the US-market, the company had taken over Reebok in 2006. Furthermore, the company has worldwide 169 subsidiaries and had total revenue of 11.990 Mio. Euros in 2010. The company uses the image of its brand and the available amount of capital to sponsor many sports events such as soccer championships, Olympic Games or Paralympics and many more. In 2012 Adidas will be the official sportswear-partner of the Olympic Games and the Paralympics in London. Additionally Adidas ́ high-qualified experts and its international network of suppliers make the company a competitive manufacturer of sporting goods.

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GRIN Verlag

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ISBN 10

3656037876

ISBN 13

9783656037873

Adidas Marketing Strategy - An Overview

By: Arkadi Borowski

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Adidas Marketing Strategy - An Overview

By: Arkadi Borowski

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GRIN Verlag

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ISBN 10

3656037876

ISBN 13

9783656037873

Managing Projects with Feasibility Studies

By: Arkadi Borowski

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Managing Projects with Feasibility Studies

By: Arkadi Borowski

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2.0, University of Sunderland, Sprache: Deutsch, Abstract: To start a project without a feasibility study might lead to the unpredictability and so to a lot of unexpected problems. The reason is that the possible dangers for the project had not been taken into the consideration before. Here the question rises up if our company had the opportunities to carry out the project. To answer this you have to make a checklist with details you should know. This checklist should cover themes like: the alternatives, the market potential of the company, cost effectiveness, producibility, technical base and capabilities (state-ofthe-art technology), define weaknesses and unknowns and define initial project goals and objectives. (Kerzner H., 2009, p.419-420). If you don ́t know what might be the outcome of this study, you should treat it like a separate project with other team members. Other reasons to do a feasibility study are to convince the head of the company that it is a viable project or to show possible stakeholders like suppliers, customers or the senior management that they can benefit partly from this project.

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ISBN 10

3640579607

ISBN 13

9783640579600

Report on the Toyota Company

By: Arkadi Borowski

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Report on the Toyota Company

By: Arkadi Borowski

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, University of Sunderland, course: Contemporary Developments in Business and Management, language: English, abstract: 2 Introduction to Report on the Toyota Company 2.1 Introductory Information Report on the Engel and Voelkers Company Prepared for: CEO of the Toyota Company Prepared by: Arkadi Borowski, registered student at the University of Sunderland, United Kingdom Subject: Contemporary Developments in Business and Management of the Toyota Company Distributed: April 9th, 2010 2.2 Introduction The CEO of the Toyota Company Mr. Akio Toyoda has asked me, Arkadi Borowski, to prepare a business report that addresses the internal and external influences as well as the global political changes to which the Toyota Company is subject to. To be able to present a high-quality business report, I did detailed research on the company and its business environment. The information was gathered from: the company’s Annual Report 2008/2009, the official website of Toyota and internal know-how of the company. The sources and the additional professional literature are quoted in the references at the end of the document. 2.3 Executive Summary The present report deals with the analyses of the internal and external business environment, for this purpose the “PESTLE” analysis and the “Porter ́s five forces model” were used. It also gives a short overview of the company and the type of business it is involved in. The second part of the report is an in depth analysis of how global political changes affect Toyota ́s policies and decision-making. There is also an evaluation of the effectiveness of the company’s response and the demonstration of areas for improvement.

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GRIN Verlag

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ISBN 10

3640652282

ISBN 13

9783640652280

Financial Management

The role and importance of capital markets and EMH

By: Arkadi Borowski

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Financial Management

The role and importance of capital markets and EMH

By: Arkadi Borowski

Seminar paper from the year 2010 in the subject Business economics - Investment and Finance, grade: 1.0, University of Sunderland, language: English, abstract: The role and importance of capital markets and EMH Crisp plc has to attract investments from capital markets. A capital market is simply any market where a government or a company (usually a corporation) can raise money (capital) to fund their operations and long term (periods longer than a year) investment.[1] Usual, short-term funds can be founded on other markets (e.g., the money market). The capital market consists of the stock market (equity securities) and the bond market (debt). Bonds and stocks are two ways to generate capital of any company. New issues of bonds and stocks are placed on primary capital markets by way of underwriting among investors. All money, received during underwriting, goes to company (Crisp plc) for its investment purposes. And placed bonds and stocks are sold and bought among other investors or traders in the secondary capital markets (a securities exchange, over-the-counter, or elsewhere). The prices of securities (both bonds and stocks) on secondary markets are reflected «real» price of company. It is good benchmark for primary placements of additional issues of bonds and/or stocks (further extension of the company). Crisp plc is going to issue bond or stocks. It means that it attract money from primary markets. Here very important thing is true price of bonds and/or stocks of Crisp plc, i.e. price has to be interesting for investors and allows to attract maximum of money. As stated above, prices of securities on secondary markets are reflected «real» price of company from point of view of investors. Here the efficient-market hypothesis (EMH) plays very important role, because it is the tool of securities pricing of off-site investors (which are outside of the company). According to the efficient-market hypothesis (EMH), which was developed by Professor Eugene Fama, financial markets are «informationally efficient».[2] It means that prices on traded assets are «real» and already reflect all known information. Prices change to reflect new information (for example, new investment program of the company). Consequently, it is impossible to consistently outperform the market by using any information that the market already knows. Information or news in the EMH is defined as anything that may affect prices that is unknowable in the present and thus appears randomly in the future.

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364062209X

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9783640622092

Book's by Arkadi Borowski

Adidas Marketing Strategy - An Overview

Adidas Marketing Strategy - An Overview

Adidas Marketing Strategy - An Overview

Adidas Marketing Strategy - An Overview

Managing Projects with Feasibility Studies

Managing Projects with Feasibility Studies

Report on the Toyota Company

Report on the Toyota Company

Financial Management

Financial Management

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