Aradhna Krishna's Books

Customer Sense

How the 5 Senses Influence Buying Behavior

By: Aradhna Krishna

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Customer Sense

How the 5 Senses Influence Buying Behavior

By: Aradhna Krishna

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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Page Count

191

Publisher

Springer

Published Date

ISBN 10

1137346051

ISBN 13

9781137346056

Customer Sense

How the 5 Senses Influence Buying Behavior

By: Aradhna Krishna

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Customer Sense

How the 5 Senses Influence Buying Behavior

By: Aradhna Krishna

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Page Count

200

Publisher

Springer

Published Date

ISBN 10

1137346051

ISBN 13

9781137346056

The Anti-Dumping Agreement and Developing Countries

An Introduction

By: Aradhna Aggarwal

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The Anti-Dumping Agreement and Developing Countries

An Introduction

By: Aradhna Aggarwal

In the era of globalization, trade policy has become a key development tool and expanding exports a major policy objective for developing countries. However, pressures for protectionism are threatening to reverse the gains. The surge of anti-dumping practices in the 1990s in many countries have triggered an intense debate on the anti-dumping agreement and its implementation. This volume analyses the importance of anti-dumping from a developing country's perspective. The author investigates the use of anti-dumping in a comparative framework and reviews the genesis and evolution of the Agreement and its legal provisions. She further discusses the economic and non-economic justifications of anti-dumping use and empirically analyses the macro-economic factors motivating countries to use anti-dumping. Finally she examines the wide-ranging proposals to reform the WTO anti-dumping code. The analysis brings out a bias against developing countries and stresses the need for fundamental reform of current anti-dumping rules. The author also reflects on plausible approaches to refine existing provisions and explores the possibility of reform by including a Public Interest Test. She suggests updating the special and differential treatment provisions to remedy existing imbalances.

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Page Count

278

Publisher

Oxford University Press

Published Date

ISBN 10

0199087873

ISBN 13

9780199087877

Special Economic Zones in South Asia

Structural Change, Competitiveness and Growth

By: Aradhna Aggarwal

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Special Economic Zones in South Asia

Structural Change, Competitiveness and Growth

By: Aradhna Aggarwal

Growth‐enhancing structural change—a relocation of labour from low‐ to high‐productivity sectors—is increasingly perceived as inextricably linked with the sustainable development agenda. In the pursuit of structural change, policymakers have pinned their hopes on targeted policy tools such as special economic zones (SEZs). These geographically demarcated spaces designed to attract investment with a wide set of advantages have become de rigueur; however, a systematic evaluation of evidence‐informed policymaking is scarce due to conceptual and practical challenges. This book fills that gap and shows that SEZs are no ‘shortcut’ to economic development; their success in driving economic transformation depends on the complex interplay of sociopolitical, economic and strategic factors. This book contributes to the burgeoning literature on SEZs by providing the first systematic evaluation of the SEZ policy. It adopts the ‘policy cycle approach’ to organise policy evaluation into three hierarchical layers: input evaluation (agenda building), output evaluation (policy designs) and outcome evaluation (immediate effects of SEZs on firms’ behaviour and performance) with special reference to South Asian countries. The strategy is to bring together the findings of microeconomic evaluations to draw macro inferences on the contribution of SEZs to the broader objectives of structural transformation and competitiveness. Part I of the book delves into development challenges facing the region, lays out theoretical foundations underlying the relevance of SEZs in addressing them and examines the relevance of SEZs in the context of South Asia. Part II evaluates the policy first at systemic level to gauge whether and how the policy is rooted in broader development goals and then at the design level to examine the fit between the policy goals and designs. Part III presents a counterfactual evaluation of the impact of SEZs on investment climate; export competitiveness of firms; technology and innovation; and knowledge linkages of SEZ firms with the wider economy. The final chapter concludes by discussing the emerging challenges and the way forward. This will be a useful reference for academics, researchers, policymakers and professionals in international trade and business, public policy, industrial economics and regional integration.

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Page Count

343

Publisher

Taylor & Francis

Published Date

ISBN 10

1003851428

ISBN 13

9781003851424

Book's by Aradhna Krishna

Customer Sense

Customer Sense

Customer Sense

Customer Sense

The Anti-Dumping Agreement and Developing Countries

The Anti-Dumping Agreement and Developing Countries

Special Economic Zones in South Asia

Special Economic Zones in South Asia

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