Aradhana Sharma's Books

Logics of Empowerment

Development, Gender, and Governance in Neoliberal India

By: Aradhana Sharma

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Logics of Empowerment

Development, Gender, and Governance in Neoliberal India

By: Aradhana Sharma

Bringing much-needed specificity to the study of neoliberalism, 'Logics of Empowerment' fosters a deeper understanding of development and politics in contemporary India.

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Page Count

301

Publisher

U of Minnesota Press

Published Date

ISBN 10

0816654522

ISBN 13

9780816654529

A Technomoral Politics

Good Governance, Transparency, and Corruption in India

By: Aradhana Sharma

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A Technomoral Politics

Good Governance, Transparency, and Corruption in India

By: Aradhana Sharma

Examining anticorruption battles and transparency laws to ask: what makes for good governance, and can it limit liberal democratic politics as much as encourage it? Good governance is meant to empower citizens, increase democratic participation, and make states transparent and accountable, yet this liberal democratic imperative can also promote populist authoritarian rule. Bringing together discourses on ethical goodness with the technicalities of governance as expressed in laws and policies, Aradhana Sharma develops the concept of “technomoral politics” to navigate this fraught topic. With a focus on the work of activists, citizens, and state officials, she offers an ethnographic account of the contradictions and dangers of good-governance politics in twenty-first-century India. A Technomoral Politics follows the evolution of a group of activists in New Delhi led by Arvind Kejriwal from 2008 to 2014 as they morphed from a protransparency NGO to a mass movement against state corruption to a populist party that promised to change the political system through laws and policies. Sharma explores the technomoral framing of state opacity and corruption as well as the limits of the law in resolving these issues, probing such themes as the contradictory relationship between transparency and bureaucracy and the classed and gendered nature of democratic state institutions. By examining scalar dimensions of good-governance politics, from the hyperlocal work of activists to global trends, A Technomoral Politics illuminates the paradoxes, limits, and risks of a system that is meant to spread liberal democratic principles but that also ends up promoting antidemocratic, populist-authoritarian forms of rule. Retail e-book files for this title are screen-reader friendly.

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Page Count

233

Publisher

U of Minnesota Press

Published Date

ISBN 10

1452972346

ISBN 13

9781452972343

Planar Waveguide Optical Sensors

From Theory to Applications

By: Aradhana Dutta,Bidyut Deka,Partha Pratim Sahu

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Planar Waveguide Optical Sensors

From Theory to Applications

By: Aradhana Dutta,Bidyut Deka,Partha Pratim Sahu

This book concentrates on the design and development of integrated optic waveguide sensors using silicon based materials. The implementation of such system as a tool for detecting adulteration in petroleum based products as well as its use for detection of glucose level in diabetes are highlighted. The first chapters are dedicated to the development of the theoretical model while the final chapters are focused on the different applications of such sensors. It gives the readers the full background in the field of sensors, reasons for using silicon oxynitride as a potential waveguide material as well as its fabrication processes and possible uses.

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Page Count

194

Publisher

Springer

Published Date

ISBN 10

3319351400

ISBN 13

9783319351407

Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens)

By: Dr. Aradhana Kumari

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Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens)

By: Dr. Aradhana Kumari

The book Fashion Business and Digital Transformation overviews the fashion industry and the key technologies that are changing the Retail fashion supply chain. We look at technologies that affect the environment, through artificial intelligence, virtual reality, augmented reality, digital fashion design, 3D textiles, and blockchain. We study how ideas like "retailtainment", "gamification", and e-commerce affect both the retailer and the customer. You'll also learn about important retailing trends, including global buying and sourcing, omnichannel retailing, online retailing, mobile technologies, and social media effects through the case studies.

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Page Count

382

Publisher

BFC Publications

Published Date

ISBN 10

9363705587

ISBN 13

9789363705586

Advertising Management

Concepts, Theories, Research and Trends

By: Manukonda Rabindranath,Aradhana Kumari Singh

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Advertising Management

Concepts, Theories, Research and Trends

By: Manukonda Rabindranath,Aradhana Kumari Singh

This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.

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Page Count

276

Publisher

Springer Nature

Published Date

ISBN 10

9819986575

ISBN 13

9789819986576

Paradoxes of Empowerment

Development, Gender, and Governance in Neoliberal India

By: Aradhana Sharma

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Paradoxes of Empowerment

Development, Gender, and Governance in Neoliberal India

By: Aradhana Sharma

About the Book : - Celebratory news features about India's thriving middle-class tells only part of the story of the country's recent economic rise, frequently glossing over the 300 million Indians who live on the margins and struggle to survive under economic liberalization. How do these, cast out of their country's successes, perceive and respond to their position and mobilize against disempowerment? Aradhana Sharma takes up these questions, focusing on the work of an innovative women's programme called Mahila Samakhya, that us part governmental and part non-governmental and strives to empower those rural Indian women who have been pushed aside. Detailing the awkward ideological articulations and paradoxical outcomes of this unique activist-cum-government organisation, Paradoxes of Empowerment fosters a deeper understanding of development and politics in contemporary India.

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Page Count

260

Published Date

ISBN 10

8189884840

ISBN 13

9788189884840

A Technomoral Politics

Good Governance, Transparency, and Corruption in India

By: Aradhana Sharma

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A Technomoral Politics

Good Governance, Transparency, and Corruption in India

By: Aradhana Sharma

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Page Count

233

Publisher

U of Minnesota Press

Published Date

ISBN 10

1452972346

ISBN 13

9781452972343

Strategic Human Resource Management

An Indian Perspective

By: Anuradha Sharma,Aradhana Khandekar

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Strategic Human Resource Management

An Indian Perspective

By: Anuradha Sharma,Aradhana Khandekar

This book provides a comprehensive, contemporary, and critical review of the key issues in strategic human resource management in India. The focus is on the reality of "people management" in large, global companies. Establishing the effectiveness of strategic HRM with respect to organizational performance, the authors examine recent research as also provide case studies of companies operating in the country. It is an invaluable text for students, scholars, and practitioners, which will help define the complex agenda of strategic HRM in India.

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Page Count

276

Publisher

SAGE Publications Pvt. Limited

Published Date

ISBN 10

0761933603

ISBN 13

9780761933601

Book's by Aradhana Sharma

Logics of Empowerment

Logics of Empowerment

A Technomoral Politics

A Technomoral Politics

Planar Waveguide Optical Sensors

Planar Waveguide Optical Sensors

Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens)

Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens)

Advertising Management

Advertising Management

Paradoxes of Empowerment

Paradoxes of Empowerment

A Technomoral Politics

A Technomoral Politics

Strategic Human Resource Management

Strategic Human Resource Management

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