Everyone’s life is a story which they can describe on their own with Drama, tragedy, and laughter, but the one thing common for all is love. Everyone falls in love at least once with all their hearts and live to cherish those moments for life. However, unlike others, a small-town boy Ravi came to New Delhi to fall in love not once, but over and over again. A smart but emotional Ravi fell in love with Misha, thinking never to let go, but his life had other plans and brought him Riya. And then when things were looking good, life wasn’t contented with him. So it shattered him, but the friendship of Twinkle & Varun brought him his life back. Why did Ravi find himself lonely and demented even though the love he was looking for was with him all the time? Then came Kavya to bring back the hearty laugh which he had lost in life. The Ravi who never believed in love, how did he get into a circle of love to fall for it repeatedly? And will he ever find eternal love? Look for the answers when Ravi tells his story to make you smile and to make you cry and when he lets you decide, is it really love all over again?
Everyone’s life is a story which they can describe on their own with Drama, tragedy, and laughter, but the one thing common for all is love. Everyone falls in love at least once with all their hearts and live to cherish those moments for life. However, unlike others, a small-town boy Ravi came to New Delhi to fall in love not once, but over and over again. A smart but emotional Ravi fell in love with Misha, thinking never to let go, but his life had other plans and brought him Riya. And then when things were looking good, life wasn’t contented with him. So it shattered him, but the friendship of Twinkle & Varun brought him his life back. Why did Ravi find himself lonely and demented even though the love he was looking for was with him all the time? Then came Kavya to bring back the hearty laugh which he had lost in life. The Ravi who never believed in love, how did he get into a circle of love to fall for it repeatedly? And will he ever find eternal love? Look for the answers when Ravi tells his story to make you smile and to make you cry and when he lets you decide, is it really love all over again?
This book is a practical guide to long-term success for non-IITians. It shows the reader how to craft their career and choose their adventure, even without an IIT degree. The Present Publication is the Latest Edition, authored by Anubhav Rohatgi, edited by Nandini Gupta & designed by Mohammad Azad. The noteworthy features of the book are as follows: • [7 Powerful Tactics] that can be used to succeed professionally • [16 Inspiring Career Journeys] that illustrates what successful non-IITians did to find success based on their strengths • [200+ Years of Experience of Non-IITians] who work at multinational companies like Google, Adobe, Amazon The detailed contents of the book are as follows: • Introduction • JEE and Engineering Colleges in India • Career is a Long Game • Tactics for Success o Tactic 1 – Do well in college § Career Journey – Sahil Garg o Tactic 2 – Join a finishing school for engineers § Career Journey – Sandeep Srivastav Vaddiparthy o Tactic 3 – Get a Masters degree from a reputed college § Career Journey – Ali Abbas Rizvi o Tactic 4 – Work hard in any company that will hire you § Career Journey – Richa Agarwal o Tactic 5 – Build your talent stack § Career Journey – Srinivas Peri o Tactic 6 – Start early if entrepreneurship is your calling § Career Journey – Rahul Prasad o Tactic 7 – Network, Network, and Network • Career Journeys o The Go-getters § Career Journey – Kathita Goel § Career Journey – Prabhu Konchada § Career Journey – Disha Chauhan § Career Journey – Silky Kedawat o The Geeks § Career Journey – Lomash Kumar § Career Journey – Dinesh Narayanan Kutty § Career Journey – Divya Darbari § Career Journey – Anmol Dhawan o The Storytellers § Career Journey – Induja Rajendran § Career Journey – Bhumika Srivastava § Career Journey – Satyajit Menon o The Designers § Career Journey – Vriti Bhargava § Career Journey – Monika Khanna o The Entrepreneurs § Career Journey – Tenzin Thargay § Career Journey – Pratik Kumar § Career Journey – Dhruv Mathur • Final Takeaways • Recommended Resources
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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