This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
Unknown pathogen. Reanimated Corpses. Sound familiar? Well, enter Shanaya Singh. An ordinary twenty-six-year old woman turned human weapon, courtesy of the unknown pathogen. Scared and confused, she turns to Niloufer Mirza for assistance. But who is she? And what does she know about Shanaya’s condition? Witness the unfolding of a crisis with a milquetoast of old-fashioned politicking and power grabbing maneuvers to keep you company. The stage is set for Delhi-NCR to become a battleground for the unknown and the nefarious. Or are they the same?
Avinash baahar ki duniya ke liye bhale hi bas ek ‘Average Student’ho par uske man ke andar imagination aur creativity ka aisa samandar samaaya hai jiska logo ko andaaza hi nahi. 20 saal ka Avinash jiska Kota me rehte hue IIT MAINS ka exam hi clear nahi ho raha,wo ek shaam coaching institute se thak haar ke aakar apne bistar pe so jaata hai. Us raat wo apne 10 ghante ki neend ke khwaab me kuchh aisa imagine karta hai jiske wajah se hamesha hamesha ke liye uski zindagi ko ek nayi disha aur maksad mil jaati hai. To aisa kya dekha usne apne khwaab me? Wahi to ye kitaab ki kahaani hai. Avinash ke khwaab me hi zindagi ke har raaz aur hum sab ke jawaab chhupe hai. Waise ab aap padh hi rahe ho to ek baat bataana chaahta hoon. Avinash sirf ek ladka ya is kitaab ka character nahi.Avinash aap,mai aur hum sab hai.Hum sab last bench pe baithe class ya apni zindagi se bored ya khafa hai, par phir bhi har din attendance ke liye apna haath khada kar dete hai. Hum sab zindagi me koi aisa direction,passion aur goal dhund rahe hai jise jaan lene ke baad hamaari life track pe aajaaye. Ye kitaab aapko ye dhundne me zaroor madat karegi par bohot hi youthfull,light hearted,comical andaaz me. Dhanyavaad.
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