Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.
The scent of lilacs, poetry, and classical music bring Marla and Adam together after Marla's high school boyfriend is convicted of murder and disappears from her life. The charming, brilliant Adam promises Marla a life of culture, luxury, and family devotion. Having grown up in a small town in the shadow of a narcissistic mother, Marla is swept off her feet. But after twelve years of marriage, Marla has learned that Adam's version of love is controlling, manipulative, and even violent at times. When a key in Adam's closet unlocks troubling secrets, Marla must come to grips with the dark truth that has been just under the surface all along: Adam is not the man she thought she'd married. With the help of friends, family, and a newfound resilience, Marla fights to uncover every strand in the web of deceit and crime that Adam has woven through the past and present. Only then can she exhale.
Thompson's Modern Land Law' is a core textbook providing students with a clear understanding of the principles of the subject. It analyses the social context of modern land law and the policy tensions to which it gives rise.
Necessary reading" (Booklist) from a New York Times bestselling biographer. Drawing on in-depth interviews with Sonia Sotomayor's former colleagues, family, friends, and teachers, New York Times bestselling biographer Antonia Felix explores Sotomayor's childhood, the values her parents instilled in her, and the events that propelled her to the highest court in the land. With insight and thoughtful analysis, Felix paints a revealing portrait of the woman who would come to meet President Obama's rigorous criteria for a Supreme Court justice, examining how Sotomayor's experiences shed light on her Supreme Court rulings-and how she will continue to write her great American legacy.
Out of the Depths by Antonia Harris Lettie Jonson’s husband came home from the war in Afghanistan after being horrendously tortured. She must now deal with the side effects of her husband’s trauma. Suffering from PTSD, her husband’s violent outbursts may cause an end to their marriage. The first book in The Jonson Chronicles, Out of the Depths is the beginning of an epic story of hope and forgiveness where the love of Lettie’s family during a Thanksgiving visit could help the couple save their love, and, ultimately, learn to heal.
In light of the recent dynamics of the recession sparked by the global economic crisis, a roadmap for the growth and recovery of national economies is urgently needed. As such, this book focuses on the potential offered not only by the manufacturing sector but also by the agricultural and tertiary sectors. In fact, during the crisis these sectors demonstrated remarkable resilience in the Italian economy and there have even been positive trends in specific segments. This book points out how an exit strategy could be applied that involves all economic sectors and which can be replicated in various national economies.
“An adoring photo history that wonderfully shows Ginsburg in her private life as well as public.” (Publishers Weekly) Not only did Ruth Bader Ginsburg—the second woman appointed to the Supreme Court—possess one of the greatest legal minds of our time, she was an admired cultural icon whose work on behalf of gender equality, and whose unprecedented career itself, indelibly changed American society. This gorgeously illustrated book celebrates Ginsburg’s legacy with 130 photographs, inspiring quotes, highlights from notable speeches and judicial opinions and insightful commentary. With a foreword by Mimi Leder, award–winning filmmaker and director of the 2018 major motion picture about RBG, On the Basis of Sex.
400 years ago this November the most ambitious and extraordinary plot ever conceived in this country came close to success: the attempt by Guy Fawkes and his fellow conspirators to destroy in a single, annihilating blast the entire British ruling class and royal family. This book draws on the expertise of different writers to bring to life the immense implications of the Plot and the strange way they have echoed down to us over four centuries in what remains the quintessential English festival. Pauline Croft writes about the amazing plot itself and the anxious, unstable world of Jacobean Britain, Antonia Fraser imagines a world in which the plot had succeeded, Justin Champion dramatizes the national emergency that followed the plot's discovery and its savage anti-Catholicism, David Cressy traces how Bonfire Night has been celebrated since its inception as a holiday, Mike Jay focuses on the most famous and enduring rituals held each year at Lewes and Brenda Buchanan offers a wonderful history of fireworks in Britain.
Originally a royal court dance, baakisimba asserted the authority of the king as the head of Baganda society. After the abolition of kingship in 1967, baakisimba dance began to be performed in other contexts, with women sometimes playing the accompanying drums-traditionally a man's role-and with men occasionally performing the dance.Sylivia Nannyonga-Tamusuza argues that the music and dance of the Baganda people are not simply reflective of culture; baakisimba participates in the construction of social relations, and helps determine how these relations shape the performing arts. Integrating a study of foregrounds the conceptualization of gender as a time-specific cultural phenomenon. Illuminating the complex relationship between baakisimba and Baganda culture, this path breaking volume bridges the gaps in previous scholarship that integrates music and dance in ethnomusicological scholarship.
Drawing on a wide variety of classic and contemporary sources, respected authors Howse and Trebilcock here provide a critical analysis of the institutions and agreements that have shaped international trade rules. In light of the growing debate over globalization, they include special sections examinations of topics such as: * agriculture * services and trade-related intellectual property rights * labor rights * the environment * migration. Drawing on previous highly praised editions this comprehensive text is an invaluable guide to students of economics, law, politics and international relations. Now fully updated, this third edition includes full coverage of new developments including the Doha trade round, attitudes towards the Kyoto protocol and the growing body of WTO dispute resolution case law.
Cybercrime continues to skyrocket but we are not combatting it effectively yet. We need more cybercrime investigators from all backgrounds and working in every sector to conduct effective investigations. This book is a comprehensive resource for everyone who encounters and investigates cybercrime, no matter their title, including those working on behalf of law enforcement, private organizations, regulatory agencies, or individual victims. It provides helpful background material about cybercrime's technological and legal underpinnings, plus in-depth detail about the legal and practical aspects of conducting cybercrime investigations. Key features of this book include: Understanding cybercrime, computers, forensics, and cybersecurity Law for the cybercrime investigator, including cybercrime offenses; cyber evidence-gathering; criminal, private and regulatory law, and nation-state implications Cybercrime investigation from three key perspectives: law enforcement, private sector, and regulatory Financial investigation Identification (attribution) of cyber-conduct Apprehension Litigation in the criminal and civil arenas. This far-reaching book is an essential reference for prosecutors and law enforcement officers, agents and analysts; as well as for private sector lawyers, consultants, information security professionals, digital forensic examiners, and more. It also functions as an excellent course book for educators and trainers. We need more investigators who know how to fight cybercrime, and this book was written to achieve that goal. Authored by two former cybercrime prosecutors with a diverse array of expertise in criminal justice and the private sector, this book is informative, practical, and readable, with innovative methods and fascinating anecdotes throughout.
The vivid and dramatic life of Lady Caroline Lamb, whose scandalous love affair with Lord Byron overshadowed her own creativity and desire to break free from society's constraints. From the outset, Caroline Lamb had a rebellious nature. From childhood she grew increasingly troublesome, experimenting with sedatives like laudanum, and she had a special governess to control her. She also had a merciless wit and talent for mimicry. She spoke French and German fluently, knew Greek and Latin, and sketched impressive portraits. As the niece of Georgiana, Duchess of Devonshire, she was already well connected, and her courtly skills resulted in her marriage to the Hon. William Lamb (later Lord Melbourne) at the age on nineteen. For a few years they enjoyed a happy marriage, despite Lamb's siblings and mother-in-law detesting her and referring to her as "the little beast." In 1812 Caroline embarked on a well-publicised affair with the poet Lord Byron - he was 24, she 26. Her phrase "mad, bad and dangerous to know" became his lasting epitaph. When he broke things off, Caroline made increasingly public attempts to reunite. Her obsession came to define much of her later life, as well as influencing her own writing - most notably the Gothic novel Glenarvon - and Byron's. Antonia Fraser's vividly compelling biography animates the life of 'a free spirit' who was far more than mad, bad and dangerous to know.
The national-bestselling author of Mary Queen of Scots delivers a masterful biography of the Puritan rebel Oliver Cromwell: “Rich and extraordinary” (The New York Times). In Cromwell, award-winning biographer Antonia Fraser tells of one of England’s most celebrated and controversial figures, often misunderstood and demonized as a puritanical zealot. Oliver Cromwell rose from humble beginnings to spearhead the rebellion against King Charles I, who was beheaded in 1649, and led his soldiers into the last battle against the Royalists and King Charles II at Worcester, ending the civil war in 1651. Fraser shows how England’s prestige and prosperity grew under Cromwell, reversing the decline it had suffered since Queen Elizabeth I’s death. “A classic above almost all others in its class.” —The Oxford Times
Using a variety of sources including chronicles, annals, secular and sacred biographies and monographs on local histories Historical Writing in England by Antonia Gransden offers a comprehensive critical survey of historical writing in England from the mid-sixth century to the early sixteenth century. Based on the study of the sources themselves, these volumes also offer a critical assessment of secondary sources and historiographical development.
“A book that will leave few readers unmoved.”–San Francisco Chronicle She was the quintessential queen: statuesque, regal, dazzlingly beautiful. Her royal birth gave her claim to the thrones of two nations; her marriage to the young French dauphin promised to place a third glorious crown on her noble head. Instead, Mary Stuart became the victim of her own impulsive heart, scandalizing her world with a foolish passion that would lead to abduction, rape and even murder. Betrayed by those she most trusted, she would be lured into a deadly game of power, only to lose to her envious and unforgiving cousin, Elizabeth I. Here is her story, a queen who lost a throne for love, a monarch pampered and adored even as she was led to her beheading, the unforgettable woman who became a legend for all time. Praise for Mary Queen of Scots “She was sometimes reviled as a scheming whore, sometimes revered as a misunderstood martyr. But she was invariably regarded as fascinating. Antonia Fraser’s richly readable biography demonstrates that Mary’s great fascination continues unabated.”—Time “Compassionate, illuminating, rich in human interest.”—The New York Times ”One of the most fascinating figures in history.” —The Columbus Dispatch “With grace, sensitivity, and a sharp eye for detail, lady Antonia Fraser has succeeded not only in recapturing the real Mary from the symbol but also in illuminating the chaotic age in which she lived.”—Newsweek
Based on one of the greatest and most unusual love stories of the 20th century, this literary novel explores the life of Arthur Cravan--semi-professional boxer, influential art critic, legendary bon vivant, and nephew of Oscar Wilde.
In this collection of essays, Antonia Gransden brings out the virtues of medieval writers and highlights their attitudes and habits of thought. She traces the continuing influence of Bede, the greatest of early medieval English historians, from his death to the 16th century. Bede's clarity and authority were welcomed by generations of monastic historians. At the other end is a humble 14th-century chronicle produced at Lynn with little to add other than a few local references.
A searing look at the human face of BP's disaster in the gulf It is the largest oil disaster in American history, and it could happen again. It is more than a story of ruined beaches, dead wildlife, corporate spin, political machinations, and financial fallout. It is a riveting human drama filled with people whose lives will forever be defined as "before" and "after the gulf oil disaster." Black Tide is the only book to tell this story through the perspective of people on all sides of the catastrophe, from those who lost their lives, loved ones, and livelihoods to those who made the policies that set the devastating event in motion, those who cut the corners that put corporate profits over people and the environment, and those who have committed their lives to ensuring that such an event is never repeated. Dramatic and compelling, Black Tide exposes the human failings and human cost of the largest oil disaster in American history and how it could easily happen again. "We cannot allow the BP disaster to be pushed from public view the way BP used chemical dispersants to hide the oil. These remarkable stories-of loss, heroism and culpability-are a vivid reminder that this catastrophe will be with us for decades, and that we have not yet made the changes necessary to prevent destruction in the future." -Naomi Klein, author of The Shock Doctrine: The Rise of Disaster Capitalism. "It's hard to imagine a better person to turn loose on this epochal disaster than Antonia Juhasz, with her compassionate heart, vivid prose, and rich expertise in both oil and economic policy. From oil-smeared beaches, to the drilling rig's control room, to the big picture of Big Oil and the governments they push around. It's not just about disaster: it's a series of encounters with real people, from oceanographers to oyster-shuckers, striving to make things right. Black Tide is riveting, infuriating, and incredibly important. -Rebecca Solnit, author of A Paradise Built in Hell: The Extraordinary Communities that Arise in Disaster Praise for The Tyranny of Oil "Reminds us that those who don't learn the lessons of history are fated to repeat its mistakes." -USA Today "[A] timely, blistering critique . . . white-hot" -Kirkus starred review "[A] thorough, readable takedown of Big Oil." -Publishers Weekly "Abrave, groundbreaking case study. . . . A good first step toward true energy independence is to read this insightful book." -The Christian Science Monitor
A breakthrough Elizabeth Warren biography by best-selling author Antonia Felix. Elizabeth Warren's rise as one of America's most powerful women is a stirring lesson in persistence. From her fierce support of the middle class to her unapologetic response to political bullies, Warren is known as a passionate yet plain-speaking champion of equity and fairness. In the wake of one fellow senator's effort to silence her in 2016, three words became a rallying cry across the country: Nevertheless, she persisted... In this Elizabeth Warren book, best-selling author Antonia Felix carries readers from Warren's hardscrabble roots in Norman, Oklahoma, to her career as one of the nation's most distinguished legal scholars and experts on the economics of working Americans. Felix reveals how Senator Elizabeth Warren brought her expertise to Washington to become an icon of progressive politics in a deeply divided nation, and weaves together never-before-told stories from those who have journeyed with Warren from Oklahoma to the halls of power. Praise for Elizabeth Warren: Her Fight. Her Work. Her Life.: "Many politicians focus on the 'me'. Elizabeth Warren has always been about the 'we'—that sacred American bond of equal justice for all that Dr. King fought for. Felix's biography explains why we need her 'persistent' voice more than ever, now and in the future." — Congressman John Lewis "Felix is an excellent writer, and her book is, at its best, quite interesting." — NPR Books
Bridgerton is the runaway Netflix success that has captured the hearts and imaginations of its biggest ever global audience. Producers Chris Van Dusen and Shonda Rhimes have ripped up the Regency drama rulebook to create a series that speaks to a modern audience. Apart from the intense sexual chemistry, inspired casting and a lavish costume budget, what sets Bridgerton apart is the extensive use of location shooting. Step forward Bath: the Georgian architectural jewel gets to play many different parts of fashionable London. Bridgerton’s Bath takes you on a tour of all these locations from No.1 The Royal Crescent (the Featherington’s house on Grosvenor Square) to Abbey Green (Covent Garden) and the Abbey Deli (Modiste couturier) on Abbey Street. Bridgerton intersects with Jane Austen’s world at the Assembly Rooms where one of the early balls takes place, while the 18th-century Bath Guildhall also gets a place on the series’ dance card. A key character in the drama is Lady Danbury, played by Adjoa Andoh, and her grand mansion is Bath’s former Sydney Hotel, today the Holburne Museum. Gunter’s Tea Room was a celebrated London patisserie and in Bridgerton it can be found on Trim Street. Many Bath streets feature regularly, including Beauford Square, a place for regular carriage trips and the Royal Crescent, which in Series One, reverberated to the sound of galloping hooves as our heroine (or her stunt double) raced to stop a duel. The book includes a feature on how the series was filmed in the city, and includes a detailed map so you can follow your own Bridgerton Walking Tour of this beautiful city, which has more to offer besides.
Nevada Noble has left behind a boring boyfriend and a suffocating family in the midwest to start a new life in Florida. Trading snow boots for sunglasses and socks for flip-flops, Neve instantly falls in love with the surf and the sand. Her promise to stay faithful to only her love affair with the beach is soon in jeopardy as the prodigal son of the seaside town returns. He’s sexy, smart, and single—with a hint of mystery surrounding his sudden return. Neve realizes the vow of chastity she made along the shores isn’t strong enough to withstand the tidal pull of attraction. Her heart gets caught in a riptide.
How does residential care in England compare with that of other European countries? What is social pedagogy, and how does it help those working with children in care? How can child care policy and practice be improved throughout the United Kingdom? This book is written against the background of the gross social disadvantage suffered by most looked-after children in England. It compares European policy and approaches – from Belgium, Denmark, France, Germany and the Netherlands – to the public care system in England. Drawing on research from all six countries, the authors analyze how different policies and practice can affect young people in residential homes. A particular focus is on the unique approach offered by social pedagogy, a concept that is commonly used in continental Europe. The book compares young people's own experiences and appraisals of living in a residential home, and the extent to which residential care compounds social exclusion. Based upon theoretical and empirical evidence, it offers solutions for current dilemmas concerning looked-after children in the United Kingdom, in terms of lessons learned from policy and practice elsewhere, including training and staffing issues. Working with Children in Care is key reading for students, academics and professionals in health, education and social care who work with children in residential care.
How did New York become the amazing state that it is today, you may wonder? New York's Remarkable Women: Daughters, Wives, Sisters, and Mothers Who Shaped History recognizes the women who shaped the Empire State. The lives of female teachers, writers, entrepreneurs, and artists from across the state are illuminated through short biographies. Discover fourteen extraordinary women from New York's past, including suffragist Amelia Bloomer, abolitionist Harriet Tubman, attorney and US Representative Bella Abzug, and WASP pilot Betty Gillies.
Colección de ensayos críticos de obras literarias norteamericanas firmadas por escritores exiliados y emigrantes, o por sus descendientes, ya nacidos en EE.UU., de origen cubano, mexicano, puertorriqueño, dominicano, asiático, afrocaribeño y europeo. Las obras literarias que se analizan fueron publicadas después de la Segunda Guerra Mundial, si bien se han incluido otras anteriores por ser antecedentes de esta literatura de diversas diásporas. The volume is a collection of critical essays on North American literary works produced by immigrant and exiled writers or American-born descendants of Cuban. Mexican, Puerto Rican, Dominican, Asian, European, and Afro-Caribbean origin. These literary works were published after the Second World War even though some earlier works have been included as antecedents of these literatures of diasporas. They create an amalgam of what being an American means in contemporary society.
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