Antonella Garofano's Books

Corporate Heritage Marketing

Using the Past as a Strategic Asset

By: Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano

Write a review Read reviews Take a Quiz Solve Book Puzzle

Corporate Heritage Marketing

Using the Past as a Strategic Asset

By: Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

181

Publisher

Routledge

Published Date

ISBN 10

1000390705

ISBN 13

9781000390704

Photonics For Safety And Security

By: Antonella Tajani

Write a review Read reviews Take a Quiz Solve Book Puzzle

Photonics For Safety And Security

By: Antonella Tajani

This volume aims is to illustrate the state-of-the-art as well as the newest and latest applications of photonics in safety and security. The contributions from renowned and experienced Italian and international scientists, both from the academic and industrial community, present a multidisciplinary and comprehensive overview of this popular topic. The volume is self-contained and offers a broad survey of the various emerging technologies, as well as their applications in the real world. It spans from applications in cultural heritage, to environment, space, monitoring of coasts, quantum cryptography, food industry, medicine and forensic investigations.Photonics for Safety and Security provides an essential source of reference for a very wide readership, including physicists, chemists, engineers, academics and students who wish to have a complete review of the subject. The topics are carefully defined and widely illustrated so as to capture the attention of neophytes who need to go further into the topic and explore the research literature.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

435

Publisher

World Scientific

Published Date

ISBN 10

9814412988

ISBN 13

9789814412988

Italian Neorealist Photography

Its Legacy and Aftermath

By: Antonella Russo

Write a review Read reviews Take a Quiz Solve Book Puzzle

Italian Neorealist Photography

Its Legacy and Aftermath

By: Antonella Russo

This book offers an analysis of the socio-historical conditions of the rise of postwar Italian photography, considers its practices, and outlines its destiny. Antonella Russo provides an incisive examination of Neorealist photography, delineates its periodization, traces its instances and its progressive popularization and subsequent co-optation that occurred with the advent of the industrialization of photographic magazines. This volume examines the ethno(photo)graphic missions of Ernesto De Martino in the deep South of Italy, the key role played by the Neorealist writer and painter Carlo Levi as "ambassador of international photography", and the journeys of David Seymour, Henry Cartier Bresson, and Paul Strand in Neorealist Italy. The text includes an account the formation and proliferation of Italian photographic associations and their role in institutionalizing and promoting Italian photography, their link to British and other European photographic societies, and the subsequent decline of Neorealism. It also considers the inception of non-objective photography that thrived soon after the war, in concurrence with the circulation of Neorealism, thus debunking the myth identifying all Italian postwar photography with the Neorealist image. This book will be particularly useful for scholars and students in the history and theory of photography, and Italian history.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

227

Publisher

Routledge

Published Date

ISBN 10

1000213544

ISBN 13

9781000213546

Corporate Heritage Marketing

Using the Past as a Strategic Asset

By: Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano

Write a review Read reviews Take a Quiz Solve Book Puzzle

Corporate Heritage Marketing

Using the Past as a Strategic Asset

By: Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

181

Publisher

Routledge

Published Date

ISBN 10

1000390705

ISBN 13

9781000390704

Book's by Antonella Garofano

Corporate Heritage Marketing

Corporate Heritage Marketing

Photonics For Safety And Security

Photonics For Safety And Security

Italian Neorealist Photography

Italian Neorealist Photography

Corporate Heritage Marketing

Corporate Heritage Marketing

Username

Password

Username

Password

Password again

Birthday

Email