Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, Santa Clara University, language: English, abstract: Purchased in 2010 by 3G Capital Management, BK became privately owned with a single business corporate strategy. Immediately, the new ownership group set out to make impactful company-wide changes. The first change was the elimination of the firm’s “King” mascot in 2011, which was seen as edgy and targeted towards young men in their teens and twenties. The new phase, which began earlier this year, consists of a drastic change in overall brand strategy to reposition BK as a broad and appealing restaurant in the QSR industry. To attract a wider audience, such as women and health-conscious customers, BK has added a significant amount of menu items including smoothies, coffee drinks, and salads. Furthermore, it has set out to remodel around 1,500 restaurants. In place of the previous mascot, BK has enlisted A-list celebrities (i.e., David Beckham and Selma Hayek) to advertise its products. Another strategy that they plan to implement is to sell almost all of its 1,300 corporate stores to franchise stores in an effort to protect itself from commodity-cost swings and fixed costs. With significant competition from both current as well as fast-growing QSRs (i.e., Five Guys Burgers and Fries, Panera Bread, and Chipotle Mexican Grill), BK’s recent moves have been perceived as imitating the leader, McDonald’s, rather than differentiating the company. While it remains to be seen whether or not the strategy is enough to grow the business, a potential concern is whether 3G Capital Management is looking for long-term growth or settling for marginal growth in the short-term to fund their exit from the company by going back to a public entity. The current strategy conveys that BK is in “catch-up” mode instead of trying to distinguish itself as a premier QSR. Considering both internal and external factors, the firm needs to win back and increase its customer base as the way to grow its business. To do this, some recommendations for BK in the short-term are to introduce a happy hour that includes an accommodating menu of new products, offer nutritious kid’s meals that are part of a healthy, balanced diet, and launch an online ordering system for customers to pre-order meals for pick-up. In the longer-term, we suggest BK buy out the highest performing franchises to gain additional streams of revenue, implement an incentive program to reward the best franchise stores, and start a high density delivery service.
Basal cell carcinoma is the commonest cutaneous malignancy. The last decade has witnessed exponential research which has broadened our understanding of the pathogenesis of basal cell carcinomas. This is also important from a therapeutic point of view as targeted approach to therapy is now being increasingly experimented. Although it is impossible to condense and present all good research in one book, the authors have to be commended on presenting their research on several aspects of basal cell carcinoma in a succinct manner, which shall not only enhance our understanding of, but also hopefully via this open exchange of ideas pave ways for successful targeted therapy of the commonest human cancer.
The current volume entitled Protein Purification is designed to facilitate rapid access to valuable information about various methodologies. It aims as well to provide an overview of state-of-art techniques for the purification, analysis and quantification of proteins in complex samples using different enrichment strategies.
Peake's explanation of your immortality is the most innovative and provocative argument I have seen." - Bruce Greyson, Carlson Professor of Psychiatry, University of Virginia. Do you occasionally have that strange feeling known as déjà vu? Do you sometimes feel that you know what is going to happen next? Do you ever have a strong feeling that actions you are about to take are the right (or wrong) thing to do? All these perceptions may be everyday clues to your immortality. This book proposes a simply amazing theory, a theory that states that personal death is a scientific impossibility. Using the latest findings of neurology, quantum physics, and consciousness studies, Anthony Peake suggests that we never die. After reading this book you will understand the reason for your life and how you can make it better next time.
Peake's explanation of your immortality is the most innovative and provocative argument I have seen - Bruce Greyson, Carlson Professor of Psychiatry, University of Virginia. Is there life after death? This age-old question has plagued humankind from the moment we became self-aware, but do we now have enough evidence to answer it? In this mind-expanding book, Anthony Peake reveals an extraordinary model of life after death - one that brings together ideas from ancient philosophy, neuroscience, quantum physics and consciousness studies, and manages to explain a number of seemingly mysterious experiences such as precognition, déjà vu, synchronicity, near-death experiences and out-of-body experiences. It is called Cheating the Ferryman. This book is a much-awaited follow-up to Peake's internationally bestselling Is There Life After Death? which introduced his revolutionary model. Since then he has amassed more evidence, using new studies by world-leading researchers, theories from the likes of Stephen Hawking, Carl Jung and Hugh Everette, together with testimonies of NDEs and precognitive experiences which give everyday clues to our immortality. Cheating the Ferryman presents an astounding model of survival after death that is supported by, rather than in conflict with, our present understanding of how the universe works.
Anthony Peake is engaged in one of the most important strands of ontological inquiry of modern times, nothing less than unravelling the Gordian knot that is the mystery of our existence." - Bob Rickard, founder editor of Fortean Times Appearing in Greek mythology and popularised by Philip Pullman's His Dark Materials trilogy, the Daemon is broadly understood as a guiding spirit which exists as one half of your split self. In The Daemon: A Guide to Your Extraordinary Secret Self, Anthony Peake proposes that people consist of not one but two separate consciousnesses - everyday consciousness and that of The Daemon, a higher being that seems to possess knowledge of future events. Drawing upon phenomena such as déjà vu and Near-Death Experiences, he explores the ways that our Daemon breaks through into our consciousness and can subconsciously impact upon our decisions. From the author of Is There Life After Death?, this endlessly fascinating book draws upon the neurology, metaphysics and theology. It also follows the stories of famous figures, including Byron, Geothe, Jean Cocteau and many others, who have 'felt a force outside themselves'. This radical book will change the way you perceive reality, time and ultimately yourself.
The theory of the Fourier algebra lies at the crossroads of several areas of analysis. Its roots are in locally compact groups and group representations, but it requires a considerable amount of functional analysis, mainly Banach algebras. In recent years it has made a major connection to the subject of operator spaces, to the enrichment of both. In this book two leading experts provide a road map to roughly 50 years of research detailing the role that the Fourier and Fourier-Stieltjes algebras have played in not only helping to better understand the nature of locally compact groups, but also in building bridges between abstract harmonic analysis, Banach algebras, and operator algebras. All of the important topics have been included, which makes this book a comprehensive survey of the field as it currently exists. Since the book is, in part, aimed at graduate students, the authors offer complete and readable proofs of all results. The book will be well received by the community in abstract harmonic analysis and will be particularly useful for doctoral and postdoctoral mathematicians conducting research in this important and vibrant area.
This book is a culmination of that research. After trashing his work 10 times and starting over, he managed to get a revised chronology that seemed to be more accurate than that being put out by the status quo universities. It combines secular / world history with Biblical history in a far more even and smoother match than that proposed by former historians who have attempted the same. This is his version 12, which doesn’t try to match different histories based on dates, but rather by matching people and events and then applying revised dates to those events and people. This work will call into question the conclusions of historians of the last 200 years, about the ancient periods of time, and provide an alternative dating for those times. It is a World History in that it incorporates the ancient history of India, China, Japan, as well as the traditional Middle Eastern and European societies of ancient times. It re-evaluates the beginnings of civilization and the solar system, refuting common historical and scientific beliefs of the modern world. Documents that have previously been written off as Mythology have been re-evaluated as well, as they give a different perspective of ancient times and what happened back then. The use and creation of calendars is an important feature added to this work which is seldom taken into account by modern histories. Incorporated in this work are many of the more recent archaeological finds that have yet to be incorporated in status quo works and institutions. He makes no apology for the fact that this is Biblically based, and the conclusions that have been reached by this work fit very well in Biblical contexts and adds some understanding to the events that took place in the Biblical narratives.
Time is one of life's great mysteries. From sand passing through an hourglass to 'time's winged chariot hurrying near', we often perceive it as an unrelenting force which exists outside of ourselves. And yet anyone who remembers the long summers of childhood or has sat watching an agonisingly slow ticking clock feels that time is elastic. So which is it? Anthony Peake puts forward an incredible hypothesis about the relationship between time and consciousness. His theory explains many enigmatic phenomena, including déjà vu, precognition, near-death experience and altered states. Building upon the ideas of his groundbreaking Is There Life After Death? and drawing upon a remarkable breadth of science, philosophy and literature, his utterly compelling theory may change the way you view your life forever. Praise for Anthony Peake "Peake has the gift to explain complex theories in simple words" - Evelyn Elsaesser-Valarino, author of Lessons from the Light. "I found Peak's theory to be as thought-provoking an exhilarating as a great film" - Colin Wilson, author of The Outsider.
So you want to make a documentary, but think you don't have a lot of time, money, or experience? It's time to get down and dirty! Down and dirty is a filmmaking mindset. It's the mentality that forces you to be creative with your resources. It's about doing more with less. Get started NOW with this book and DVD set, a one-stop shop written by a guerrilla filmmaker, for guerrilla filmmakers. You will learn how to make your project better, faster, and cheaper. The pages are crammed with 500 full-color pictures, tips from the pros, resources, checklists and charts, making it easy to find what you need fast. The DVD includes: * Video and audio tutorials, useful forms, and interviews with leading documentary filmmakers like Albert Maysles (Grey Gardens), Sam Pollard (4 Little Girls), and others * 50+ Crazy Phat Bonus pages with jump start charts, online resources, releases, storyboards, checklists, equipment guides, and shooting procedures Here's just a small sampling of what's inside the book: * Putting together a crew * Choosing a camera * New HDV and 24P cameras * Shooting in rough neighborhoods * Interview skills and techniques * 10 ways to lower your budget * Common production forms
Accounting Principles helps students succeed with its proven pedagogical framework, technical currency and an unparalleled robust suite of study and practice resources. It has been praised for its outstanding visual design, excellent writing style and clarity of presentation. The new eighth edition provides more opportunities to use technology and new features that empower students to apply what they have learned in the classroom to the worldoutside the classroom.
They change color depending on their mood. They possess uniquely adapted hands and feet distinct from other tetrapods. They feature independently movable eyes. This comprehensive volume delves into these fascinating details and thorough research about one of the most charismatic families of reptilesÑChameleonidae. Written for professional herpetologists, scholars, researchers, and students, this book takes readers on a voyage across time to discover everything that is known about chameleon biology: anatomy, physiology, adaptations, ecology, behavior, biogeography, phylogeny, classification, and conservation. A description of the natural history of chameleons is given, along with the fossil record and typical characteristics of each genus. The state of chameleons in the modern world is also depicted, complete with new information on the most serious threats to these remarkable reptiles.
Illuminates the most important results of the Lyapunov and Lagrange stability theory for a general class of dynamical systems by developing topics in a metric space independantly of equations, inequalities, or inclusions. Applies the general theory to specific classes of equations. Presents new and expanded material on the stability analysis of hybrid dynamical systems and dynamical systems with discontinuous dynamics.
Covering the authors' own state-of-the-art research results, this book presents a rigorous, modern account of the mathematical methods and tools required for the semantic analysis of logic programs. It significantly extends the tools and methods from traditional order theory to include nonconventional methods from mathematical analysis that depend on topology, domain theory, generalized distance functions, and associated fixed-point theory. The authors closely examine the interrelationships between various semantics as well as the integration of logic programming and connectionist systems/neural networks.
More than any other topic in social science, the study of social movements provides an opportunity to combine social theory with political action. Such study is a key to understanding the motivations, successes, and failures of thousands who aspire to high ideals of justice, but who sometimes aid in perpetuating inhumane political acts and systems. Building upon the past twenty years' developments in theory and research, Social Movements combines original theoretical and methodological approaches with penetrating analyses of contemporary movements from the sixties to the present.Anthony Oberschall argues that social movements are central to contemporary politics in both Western and Third World nations. They are not quaint stepchildren to public policy and social change that disappear as nations modernize. Collective action by the citizenry, spilling beyond the boundaries of routine politics is an integral part of the process of creative destruction that Joseph Schumpeter ascribed to modern capitalism and all dynamic, modern societies.Among the subjects that OberschaU examines in Social Movements are the Civil Rights movement, decline of the New Left, the feminist movement, the New Christian Right, the tobacco control movement, collective violence in U.S. industrial relations, and some comparative historical movements, including the Cultural Revolution in China, the abortive 1968 revolution in Czechoslovakia, political strife in postcolonial Africa, and the sixteenth-century European witch craze.In looking beyond the immediate political circumstances of these social movements, Oberschall points the way to achieving the next major task of social movement theory: a more satisfactory understanding of the dynamics and course of social movements and counter movements and a method of accounting for the outcomes of public controversies. Free of jargon and technical terminology, Social Movements is written for sociologists, political scientists, historians, professionals dea
This book offers a systematic treatment--the first in book form--of the development and use of cohomological induction to construct unitary representations. George Mackey introduced induction in 1950 as a real analysis construction for passing from a unitary representation of a closed subgroup of a locally compact group to a unitary representation of the whole group. Later a parallel construction using complex analysis and its associated co-homology theories grew up as a result of work by Borel, Weil, Harish-Chandra, Bott, Langlands, Kostant, and Schmid. Cohomological induction, introduced by Zuckerman, is an algebraic analog that is technically more manageable than the complex-analysis construction and leads to a large repertory of irreducible unitary representations of reductive Lie groups. The book, which is accessible to students beyond the first year of graduate school, will interest mathematicians and physicists who want to learn about and take advantage of the algebraic side of the representation theory of Lie groups. Cohomological Induction and Unitary Representations develops the necessary background in representation theory and includes an introductory chapter of motivation, a thorough treatment of the "translation principle," and four appendices on algebra and analysis.
The book presents the theory of diffusion-reaction equations starting from the Volterra-Lotka systems developed in the eighties for Dirichlet boundary conditions. It uses the analysis of applicable systems of partial differential equations as a starting point for studying upper-lower solutions, bifurcation, degree theory and other nonlinear methods. It also illustrates the use of semigroup, stability theorems and W2ptheory. Introductory explanations are included in the appendices for non-expert readers.The first chapter covers a wide range of steady-state and stability results involving prey-predator, competing and cooperating species under strong or weak interactions. Many diagrams are included to easily understand the description of the range of parameters for coexistence. The book provides a comprehensive presentation of topics developed by numerous researchers. Large complex systems are introduced for modern research in ecology, medicine and engineering.Chapter 3 combines the theories of earlier chapters with the optimal control of systems involving resource management and fission reactors. This is the first book to present such topics at research level. Chapter 4 considers persistence, cross-diffusion, and boundary induced blow-up, etc. The book also covers traveling or systems of waves, coupled Navier-Stokes and Maxwell systems, and fluid equations of plasma display. These should be of interest to life and physical scientists.
Anthony Peake is engaged in one of the most important strands of ontological inquiry of modern times, nothing less than unravelling the Gordian knot that is the mystery of our existence." - Bob Rickard, founder editor of Fortean Times Appearing in Greek mythology and popularised by Philip Pullman's His Dark Materials trilogy, the Daemon is broadly understood as a guiding spirit which exists as one half of your split self. In The Daemon: A Guide to Your Extraordinary Secret Self, Anthony Peake proposes that people consist of not one but two separate consciousnesses - everyday consciousness and that of The Daemon, a higher being that seems to possess knowledge of future events. Drawing upon phenomena such as déjà vu and Near-Death Experiences, he explores the ways that our Daemon breaks through into our consciousness and can subconsciously impact upon our decisions. From the author of Is There Life After Death?, this endlessly fascinating book draws upon the neurology, metaphysics and theology. It also follows the stories of famous figures, including Byron, Geothe, Jean Cocteau and many others, who have 'felt a force outside themselves'. This radical book will change the way you perceive reality, time and ultimately yourself.
Time is one of life's great mysteries. From sand passing through an hourglass to 'time's winged chariot hurrying near', we often perceive it as an unrelenting force which exists outside of ourselves. And yet anyone who remembers the long summers of childhood or has sat watching an agonisingly slow ticking clock feels that time is elastic. So which is it? Anthony Peake puts forward an incredible hypothesis about the relationship between time and consciousness. His theory explains many enigmatic phenomena, including déjà vu, precognition, near-death experience and altered states. Building upon the ideas of his groundbreaking Is There Life After Death? and drawing upon a remarkable breadth of science, philosophy and literature, his utterly compelling theory may change the way you view your life forever. Praise for Anthony Peake "Peake has the gift to explain complex theories in simple words" - Evelyn Elsaesser-Valarino, author of Lessons from the Light. "I found Peak's theory to be as thought-provoking an exhilarating as a great film" - Colin Wilson, author of The Outsider.
Regularity of Minimal Surfaces begins with a survey of minimal surfaces with free boundaries. Following this, the basic results concerning the boundary behaviour of minimal surfaces and H-surfaces with fixed or free boundaries are studied. In particular, the asymptotic expansions at interior and boundary branch points are derived, leading to general Gauss-Bonnet formulas. Furthermore, gradient estimates and asymptotic expansions for minimal surfaces with only piecewise smooth boundaries are obtained. One of the main features of free boundary value problems for minimal surfaces is that, for principal reasons, it is impossible to derive a priori estimates. Therefore regularity proofs for non-minimizers have to be based on indirect reasoning using monotonicity formulas. This is followed by a long chapter discussing geometric properties of minimal and H-surfaces such as enclosure theorems and isoperimetric inequalities, leading to the discussion of obstacle problems and of Plateau ́s problem for H-surfaces in a Riemannian manifold. A natural generalization of the isoperimetric problem is the so-called thread problem, dealing with minimal surfaces whose boundary consists of a fixed arc of given length. Existence and regularity of solutions are discussed. The final chapter on branch points presents a new approach to the theorem that area minimizing solutions of Plateau ́s problem have no interior branch points.
This ambitious and innovative book sets out to establish a new understanding of human aggression and conflict in the distant past. Examining the evidence of warfare in prehistoric times and in the early historical period, John Carman and Anthony Harding throw fresh light on the motives and methods of the combatants. This study marks a significant new step in this fascinating and neglected subject, and sets the agenda for many years to come. By integrating archaeological and documentary research, the contributors seek to explain why some sides gained and others lost in battle and examine the impact of warfare on the social and political developments of early chiefdoms and states. Their conclusions suggest a new interpretation of the evolution of warfare from the Stone Age and the Bronze Age, through the military practice of the Ancient Greeks and the Romans, to the conflicts of the Anglo-Saxons and of medieval Europe.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.