What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning). Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field.
A “fascinating [and] unique exploration” of the mythological founder of Britain, divine ancestor of King Arthur, and symbol of British identity (Your Family History). Believed to be a great-great-great grandson of the Greek goddess Aphrodite, Brutus of Troy led a voyage from Greece to Britain. Landing at Totnes in Devon, it is said that Brutus overthrew the giants who lived there, laid the foundations of Oxford University and London, and sired a line of kings that includes King Arthur and the ancestors of the present Royal Family. Genealogist Anthony Adolph traces the legend of Brutus of Troy from the Roman times onwards, looking at his popularity, his mentions in fiction, and his place in mythology of some of London’s landmarks. Brutus’ story played a crucial role in royal propaganda and foreign policy. His tale also inspired poets and playwrights including Shakespeare, Spenser, Milton, Pope, Wordworth, Dickens, and Blake. Brutus of Troy delves into how the myth shaped Britain’s identity and gave the nation a place in Classical mythologies and the Bible.
Written by a team of experienced teachers of Spanish, this textbook is designed to lead the adult beginner to a comprehensive knowledge of Spanish, giving balanced attention to the four key language skills (speaking, listening, reading and writing). It puts language learning into its real-life context, by incorporating authentic materials such as newspaper articles, poems and songs. It contains a learner and a teacher guide and is intended to complement study both inside and outside the classroom, by providing pair and group activities, as well as materials for independent learning. It also includes helpful reference features, such as a guide to grammatical terms, verb tables, vocabulary lists and a pronunciation guide. This extensively updated second edition features extra exercises to support the acquisition of good pronunciation, and is accompanied by a web companion that hosts expansion exercises, activities, solutions and useful links for each unit, as well transcripts, and access to brand new recordings of all the audio examples found in the book.
Regularity of Minimal Surfaces begins with a survey of minimal surfaces with free boundaries. Following this, the basic results concerning the boundary behaviour of minimal surfaces and H-surfaces with fixed or free boundaries are studied. In particular, the asymptotic expansions at interior and boundary branch points are derived, leading to general Gauss-Bonnet formulas. Furthermore, gradient estimates and asymptotic expansions for minimal surfaces with only piecewise smooth boundaries are obtained. One of the main features of free boundary value problems for minimal surfaces is that, for principal reasons, it is impossible to derive a priori estimates. Therefore regularity proofs for non-minimizers have to be based on indirect reasoning using monotonicity formulas. This is followed by a long chapter discussing geometric properties of minimal and H-surfaces such as enclosure theorems and isoperimetric inequalities, leading to the discussion of obstacle problems and of Plateau ́s problem for H-surfaces in a Riemannian manifold. A natural generalization of the isoperimetric problem is the so-called thread problem, dealing with minimal surfaces whose boundary consists of a fixed arc of given length. Existence and regularity of solutions are discussed. The final chapter on branch points presents a new approach to the theorem that area minimizing solutions of Plateau ́s problem have no interior branch points.
Una excelente novela histórica del autor del celebérrimo El prisionero de Zenda. Tan sólo esa última obra juvenil (El prisionero de Zenda) se reimprime continuamente en España, estando olvidadas otras suyas de más enjundia, como este El espejo del rey, que el novelista tenía por la mejor suya. Anthony Hope Nació el 9 de febrero de 1863 en Londres. Estudió en la Universidad de Cambridge y ejerció la abogacía de 1887 a 1894. Su primera obra fue A Man of Mark (1890). Dedicó toda su vida a la actividad de escritor, que se vio coronada por un gran éxito y le valió, entre otros honores, la concesión del título nobiliario de Sir en 1918. Pronto se hizo famoso con la publicación, en 1894, de El prisionero de Zenda, que gozó de un inmenso favor popular. Y pocas semanas después de la publicación de tal obra, Anthony Hope logró renovar su extraordinario éxito con The Dolly Dialogues Algunas de sus obras fueron llevadas al cine. Falleció en 1933.
This is the first thorough study of Calderón in comparison with other important dramatists of the period: Lope de Vega and Tirso de Molina in Spain, Racine and Corneille in France, and Shakespeare and Marlowe in England. Cascardi studies Calderón's paradoxical engagement with illusion in its philosophical guise as scepticism. He shows on the one hand Calderón's moral will to reject illusion and on the other his theatrical need to embrace it. Cascardi discusses plays from every period to show how in Calderón's best work illusion is not rejected; instead, scepticism is absorbed. Calderón is placed in and defined against the philosophical line of Vives, Descartes, and Spinoza. Of central importance to this argument is Calderón's idea of theatre and the various transformations of that idea. This emphasis will give the book an additional interest to students, readers in philosophy and comparative literature.
Do you believe you are descended from the aristocracy, or even from royalty? Or do you have a line of descent from a blue-blooded family, but want to know more? How far back do noble and royal lines go? How do coats of arms work, and how can heraldic records tell you more? How can genetics help you find your aristocratic origins?In Tracing Your Aristocratic Ancestors leading British genealogist, Anthony Adolph explains how to decode family stories, to find the truth and prove your descent from blue-blooded forebears. His book shows you how to expand your aristocratic pedigree sideways and backwards, incorporating heraldic records and printed pedigrees such as those in Burkes Peerage. In a series of concise, fact-filled chapters he explains how to find out about and prove aristocratic ancestry, defines who is blue-blooded, and describes all the sources that researchers can use to explore this fascinating subject. Under Adolphs guidance, you will travel back into the distant past, using cutting-edge DNA technology and arcane genealogies, back to the evolution of the human race, and the point where real ancestors fade into mythical ones Adam and Eve, the heroes of old and, ultimately, the very gods themselves.
From her humble beginnings as a Cuban refugee baby living in Miami to her ascent as a two-time Grammy Award-winning and her courage in overcoming a near-fatal tour-bus accident, Gloria Estefan has become one of the most adored and inspiring performers in all of music history! This first biography on the superstar and role model to many, chronicles the stellar rise of a musical sensation who achieved--and then far surpassed--the American Dream. Photo insert.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.