Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Der Gottesdienst ist der wichtigste Raum der Bibelrezeption. Die Bedeutung der Heiligen Schrift geht dabei weit über deren Lesung hinaus: auch Gebete und Gesänge sind von der Bibel geprägt; biblische Texte haben Rituale inspiriert. Der vorliegende Sammelband steht im Kontext des interdisziplinären Großprojekts "Novum Testamentum Patristicum". Er bündelt die methodischen Perspektiven von Bibel- und Liturgiewissenschaft, Patrologie und Musikwissenschaft ebenso wie innovative Zugänge zu Kodikologie und materialer Kultur. Er geht der Verwendung der Bibel in der Vielfalt liturgischer Gattungen nach und reflektiert ihre hermeneutischen Voraussetzungen; dabei berücksichtigt er die ökumenische und sprachliche Breite der verschiedenen Riten der Christenheit in Ost und West in der formativen Phase des ersten Jahrtausends: von Äthiopien bis Spanien, von Syrien über Byzanz und Rom bis nach Gallien.
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