Annmarie Hanlon's Books

Digital Marketing

Strategic Planning & Integration

By: Annmarie Hanlon

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Digital Marketing

Strategic Planning & Integration

By: Annmarie Hanlon

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

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Page Count

582

Publisher

SAGE

Published Date

ISBN 10

1529786428

ISBN 13

9781529786422

Digital Business

Strategy, Management & Transformation

By: Annmarie Hanlon

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Digital Business

Strategy, Management & Transformation

By: Annmarie Hanlon

Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon

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Page Count

467

Publisher

SAGE Publications Limited

Published Date

ISBN 10

1529678773

ISBN 13

9781529678772

Person-Centered Diagnosis and Treatment in Mental Health

A Model for Empowering Clients

By: Peter D. Ladd,AnnMarie Churchill

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Person-Centered Diagnosis and Treatment in Mental Health

A Model for Empowering Clients

By: Peter D. Ladd,AnnMarie Churchill

Clients with mental health conditions are often diagnosed and treated using a strictly medical model of diagnosis, with little input from the client themselves.This reference manual takes a person-centered, holistic approach to diagnosis and treatment, seeing the client as the unrecognized expert on their condition and encouraging their collaboration. Designed to complement the DSM-IV, the manual covers several different conditions including ADHD, depression, bulimia, and OCD, as well as mental health 'patterns' such as abuse, bullying, violence and loss. In each case, the client is involved in the diagnosis and treatment plan. the book features extended case studies, sample questions and treatment plans throughout.This will be an essential reference book for all those involved in mental health diagnosis and treatment, including psychologists, psychiatrists, mental health counselors, clinical social workers, school counselors and therapists.

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Page Count

356

Publisher

Jessica Kingsley Publishers

Published Date

ISBN 10

1849058865

ISBN 13

9781849058865

The Digital Marketing Planner

Your Step-by-Step Guide

By: Annmarie Hanlon

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The Digital Marketing Planner

Your Step-by-Step Guide

By: Annmarie Hanlon

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

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Page Count

161

Publisher

SAGE

Published Date

ISBN 10

152978445X

ISBN 13

9781529784459

Book's by Annmarie Hanlon

Digital Marketing

Digital Marketing

Digital Business

Digital Business

Person-Centered Diagnosis and Treatment in Mental Health

Person-Centered Diagnosis and Treatment in Mental Health

The Digital Marketing Planner

The Digital Marketing Planner

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