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The Guide to Earned Media

How to Use PR Strategies to Enhance Your Brand

By: Annie Pace Scranton

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The Guide to Earned Media

How to Use PR Strategies to Enhance Your Brand

By: Annie Pace Scranton

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

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Page Count

178

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398611069

ISBN 13

9781398611061

The Guide to Earned Media

How to Use PR Strategies to Enhance Your Brand

By: Annie Pace Scranton

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Guide to Earned Media

How to Use PR Strategies to Enhance Your Brand

By: Annie Pace Scranton

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

178

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398611069

ISBN 13

9781398611061