In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
The seaside is the 20th century's pre-eminent global tourism site and this work examines political and power relations in modern seaside resort development. As an historical study of seaside tourism in Devon - England's most popular domestic holiday desitination - it reveals the complex interplay between ideology, class and power and the comsumption of landscape and place.
Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world’s leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing.’Francesco Frangialli, Secretary-General of the World Tourism Organisation ‘This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing,’Ian Macfarlane, B.COM., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many destinations – from individual cities to entire countries – are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding: Creating the unique destination proposition, revised second edition, demonstrates how destinations – big and small – can successfully harness the power of branding. Now with a companion website at www.elsevierdirect.com/ 9781856178204 offering extra case studies, discussion questions and further reading. This revised edition provides: Case studies authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins and other destination branding experts. Global coverage with case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia. Consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public relations in leveraging promotional activities. Nigel Morgan is a Professor at the University of Wales Institute, Cardiff, UK Annette Pritchard is a Professor at the University of Wales Institute, Cardiff, UK Roger Pride is Director of Marketing, Welsh Assembly Government
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
The seaside is the 20th century's pre-eminent global tourism site and this work examines political and power relations in modern seaside resort development. As an historical study of seaside tourism in Devon - England's most popular domestic holiday desitination - it reveals the complex interplay between ideology, class and power and the comsumption of landscape and place.
In Hindu India both orality and sonality have enjoyed great cultural significance since earliest times. They have a distinct influence on how people approach texts. The importance of sound and its perception has led to rites, models of cosmic order, and abstract formulas. Sound serves both to stimulate religious feelings and to give them a sensory form. Starting from the perception and interpretation of sound, the authors chart an unorthodox cultural history of India, turning their attention to an important, but often neglected aspect of daily religious life. They provide a stimulating contribution to the study of cultural systems of perception that also adds new aspects to the debate on orality and literality.
Changing trends in fashion have always reflected large-scale social and cultural changes. Changing Fashion presents for the first time a multi-disciplinary approach to examining fashion change, bringing together theory from fashion studies, cultural studies, sociology, psychology and art history, amongst others.Ideal for the undergraduate student of fashion and cultural studies, the book has a wide range of contemporary and historical case material which provides practical examples of trend analysis and change, from the art deco textile designs of Sonia Delaunay to the chameleonic shifts in Bob Dylan's appearance over time. Key issues in fashion and identity, such as race, gender and consumption are examined from different disciplinary angles to provide a critical overview of the field. Changing Fashion provides a concise guide to the main theories across disciplines that explain how and why media, clothing styles, and cultural practices fall in and out of fashion.
Today, there is increased emphasis on the coverage of special educational needs in initial teacher training. This comprehensive introduction begins by looking at inclusion policy and how barriers to achievement can be removed. The SEN Code of Conduct is explained and detailed guidance on Individual Education Plans (IEPs) is included. The book then goes on to give practical advice on the teaching of children with special educational needs in reading, speech and language, the autistic spectrum and behavioural, social and emotional difficulties. Finally, the book considers the wider context looking at partnerships with parents, carers and professionals in other agencies.
Mae Annette Bryn Parri yn un o brif gerddorion a chyfeilyddion Cymru. Mae ei stori'n dechrau'n ferch fach yn cael gwersi piano. Bellach mae wedi teithio'r byd yn cyfeilio i gantorion megis Bryn Terfel a Gwyn Hughes Jones, ond mae ei gwreiddiau'n ddwfn ym mhentref Deiniolen.
Resuming her career as a journalist--which she had given up for marriage and children--Chris Martin finds herself in the middle of a sensational murder case, a probe into local corruption, and romance.
This issue focuses on new advances in oncology in treating dogs and cats. Topics include: Use of metronomic chemotherapy in veterinary cancer patients, Evidence-based integrative medicine in clinical veterinary oncology, The role of surgery in multimodality cancer therapy for small animals, Cancer screening tests for small animals, Antibiotic use in veterinary oncology patients, Tyrosine kinase inhibitors in veterinary oncology practice, Stereotactic radiosurgery/Advances in veterinary radiation therapy, Tumor vaccines in veterinary oncology practice, Chemotherapy safety in clinical veterinary oncology, Role of neutering in cancer development, and more!
“One of the most useful books I’ve read about mental illnesses . . . It demystifies our complicated medical and legal system.” —Pete Earley, New York Times-bestselling author of Crazy: A Father’s Search Through America’s Mental Health Madness Finally, a book that explains everything you ever wanted to know about psychiatry! In Shrink Rap, three psychiatrists from different specialties provide frank answers to questions such as: • What is psychotherapy, how does it work, and why don’t all psychiatrists do it? • When are medications helpful? • What happens on a psychiatric unit? • Can Prozac make people suicidal? • Why do many doctors not like Xanax? • Why do we have an insanity defense? • Why do people confess to crimes they didn’t commit? Based on the authors’ hugely popular blog and podcast series, this book is for patients and everyone else who is curious about how psychiatrists work. Using compelling patient vignettes, Shrink Rap explains how psychiatrists think about and address the problems they encounter, from the mundane (how much to charge) to the controversial (involuntary hospitalization). The authors face the field’s shortcomings head-on, revealing what other doctors may not admit about practicing psychiatry. Candid and humorous, Shrink Rap gives a closeup view of psychiatry, peering into technology, treatments, and the business of the field. If you’ve ever wondered how psychiatry really works, let the Shrink Rappers explain. “A fascinating peek into the minds of those who study minds.” —The Washington Post “Most of us easily understand how to treat a broken arm, but a fractured psyche? That’s an entirely different matter. Or is it? This clear-headed presentation of psychiatric services and methods covers a lot of ground and achieves a conversational tone that’s both educational and entertaining.” —Baltimore Magazine
Richard III, King of England from 1483 to 1485, made good laws that still protect ordinary people today. Yet history concentrates on the fictional hunchback as depicted by Shakespeare: the wicked uncle who stole the throne and killed his nephews in the Tower of London. Voices have protested during the intervening years, some of them eminent and scholarly, urging a more reasoned view to replace the traditional black portrait. But historians, whether as authors or presenters of popular TV history, still trot out the old pronouncements about ruthless ambition, usurpation and murder. After centuries of misinformation, the truth about Richard III has been overdue a fair hearing. Annette Carson seeks to redress the balance by examining the events of his reign as they actually happened, based on reports in the original sources. She traces the actions and activities of the principal characters, investigating facts and timelines revealed in documentary evidence. She also dares to investigate areas where historians fear to tread, and raises some controversial questions. In 2012 Carson was a member of Philippa Langley's Looking For Richard Project, which provided important new answers from the DNA-confirmed discovery of the king's remains. Her involvement in Langley's Missing Princes Project, with its international research initiative on the 'princes in the Tower', has now informed her revelatory extra chapter.
An examination of a series of diverse, radical, and experimental international works from the 1950s to the present. What is a literary work? In Literature’s Elsewheres, Annette Gilbert tackles this question by deploying an extended concept of literature, examining a series of diverse, radical, experimental works from the 1950s to the present that occupy the liminal zone between art and literature. These works—by American Artist, Allison Parrish, Natalie Czech, Stephanie Syjuco, Fiona Banner, Elfriede Jelinek, Dan Graham, Robert Barry, George Brecht, and others—represent a pluralized literary practice that imagines a different literature emerging from its elsewheres. Investigating a work’s coming into being—its transition from “text” to “work” as a social object and pragmatic category of literary communication—Gilbert probes the assumptions and foundations that underpin literature, including the ideologies and power structures that prop it up. She offers a snapshot from a period of recent literary and art history when such central concepts as originality and authorship were questioned and experimental literary practices ranged from concrete poetry and Oulipo to conceptual writing and appropriation literature. She examines works that are dematerialized, site-specific, unique copies of other works, and institutional critiques. Considering the inequalities, exclusions, and privileges inscribed in literature, she documents the power of experimental literature to attack these norms and challenges the field’s canonical geographic boundaries by examining artists with roots in North and South America, East Asia, and Western and Eastern Europe. The cross-pollination of literary and art criticism enriches both fields. With Literature’s Elsewheres, Gilbert explores what art can’t see about the literary and what literature has overlooked in the arts.
This text explores the difficulties of defining a sociology of 'culture', emphasising the complex, interdisciplinary nature of 'cultural studies', and the variety of theoretical contributions from sociology, literature, history and anthropology. Intended for a wide range of undergraduates, the text covers areas not usually included in cultural studies, together with those more familiar to the field. It deals with the development and breakdown of key conceptual distinctions, like structure/culture, culture/knowledge, objective reality/subjective experience and the implications for the study of culture.
At a time when issues of gender and sexuality are as prominent as they have ever been, Gender, Sex and the Shaping of Modern Europe provides an authoritative exploration of the history of these deeply connected subjects over the last 250 years. Incorporating a blend of history and historiography, Annette F. Timm and Joshua A. Sanborn write engagingly on gender and sexuality in a way that illuminates our understanding of historical change and individual experience throughout Europe. The new and improved 3rd edition of this textbook now includes: · Personal vignette textboxes which shed light on key themes through individual life stories · Added material on Russia, Eastern Europe, the Holocaust and the 21st century · Historiographical updates throughout that bring the text up-to-date with new scholarship · 30 new images and maps Through 6 thematic chapters that cover democracy, capitalism, imperialism and war, Timm and Sanborn trace the social construction of gender roles, consider gender's influence on political and economic developments during the period and reflect on where European society's relationship with gender will go both now and in the future.
This book reveals how to provide the leaders of tomorrow with the right education for a management career Made in Germany. It explains how private universities in Germany are helping to maintain the country’s respected educational standards, while also enriching them with exemplary services for international students. The book is intended as a practical guide, addressing any concerns students may have when considering studying at a private German university: admissions, visa, teaching quality and formats, tuition, degrees, subjects, housing, food, security, industry connections, and international job placement and leadership. It provides concrete strategies on how students can unlock their personal earning potential and how to find a top job at a national or multinational company. The authors demonstrate that a German university degree will generate rapid return on investment. Real-life success stories show how a degree from a private German university can pave the way for international professional success.
Child-Centred Nursing presents a unique approach by bringing children to the fore of the discussion about their health and health care. It encourages you to think critically about children, their families and contemporary practice issues. It promotes reflection on how you can develop innovative practice so as to improve children’s health outcomes and their experiences of health care. Clinical case studies and critical thinking exercises are included in each chapter, creating and sustaining a clear link between professional practice, research and theory. The book is essential reading for all pre-registration and post-graduate students studying children’s and young people’s health care.
What should we do with a literary work? Is it best to become immersed in a novel or poem, or is our job to objectively dissect it? Should we consult literature as a source of knowledge or wisdom, or keenly interrogate its designs upon us? Do we excavate the text as an historical artifact, or surrender to its aesthetic qualities? Balancing foundational topics with new developments, Engagements with Close Reading offers an accessible introduction to how prominent critics have approached the task of literary reading. This book will help students learn different methods for close reading perform a close analysis of an unfamiliar text articulate meaningful responses Beginning with the New Critics and recent argument for a return to formalism, the book tracks the reactions of reader-response critics and phenomenologists, and concludes with ethical criticism’s claim for the value of literary reading to our moral lives. Rich in literary examples, most reprinted in full, each chapter models practical ways for students to debate the pros and cons of objective and subjective criticism. In the final chapter, five distinguished critics shed light on the pleasures and difficulties of close reading in their engagements with poetry and fiction. In the wake of cultural studies and historicism, Engagements with Close Reading encourages us to bring our eyes back to the words on the page, inviting students and instructors to puzzle out the motives, high stakes, limitations, and rewards of the literary encounter under the pressure of this beleaguered and persistent methodology.
Originally published in 1977 and compiled over a period of 25 years of teaching and research in the fields of education and anthropology, this annotated bibliography was designed as a single source reflecting (1) historical influences (2) current trends (3) theoretical concerns and (4) practical methodology at the interfaces of these disciplines. All entries, listed alphabetically by author, are numbered for ready reference, and the material covered spans nearly three centuries, from the earliest entry in 1689 to the most recent in 1976. The volume also contains entries for items dealing with the teaching of anthropology and the use of anthropological concepts and data in teaching.
The plays of Tennessee Williams' post-1961 period have often been misunderstood and dismissed. In light of Williams' centennial in 2011, which was marked internationally by productions and world premieres of his late plays, Annette J. Saddik's new reading of these works illuminates them in the context of what she terms a 'theatre of excess', which seeks liberation through exaggeration, chaos, ambiguity, and laughter. Saddik explains why they are now gaining increasing acclaim, and analyzes recent productions that successfully captured elements central to Williams' late aesthetic, particularly a delicate balance of laughter and horror with a self-consciously ironic acting style. Grounding the plays through the work of Bakhtin, Artaud, and Kristeva, as well as through the carnivalesque, the grotesque, and psychoanalytic, feminist, and queer theory, Saddik demonstrates how Williams engaged the freedom of exaggeration and excess in celebration of what he called 'the strange, the crazed, the queer'.
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