Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.
In rural South Africa today, there are signs that chieftaincies are resurging after having been disbanded in colonial times. Among these is the amaTshatshu of the Eastern Cape, which was dis-established in 1852 by the British, and recognised once more under the democratic ANC dispensation, in 2003. Bawana, leader of the amaTshatshu, was the first Thembu chief to cross the Kei River, in the mid-1820s, to open up the northeastern frontier of the Cape Colony. His successors and followers fought the British in the frontier wars but were defeated. In tracing his history and that of his descendants this book explores the meaning of chieftainship in South Africa—at the time of colonial conquest, under apartheid’s bantustans, and now, post apartheid. It illustrates not only the story of a beleaguered and dispossessed people but also the ways in which power is constructed. In addition, it is about gender and land, about belonging, identity and naming. The book unsettles accounts of chiefly authority, unpacks conflicts between royal families, municipalities and government departments, and explores the impasse created by these quarrels. It retrieves evidence that the colonial state sought to obliterate and draws the disempowered back into the process of making history. The authors are both closely associated with the land and the people of the amaTshatshu. One is a historian, who grew up on their land, and the other is counsellor to the chief. As such, they bring their knowledge and respective skills to bear in this book. The collaboration of a black and a white author sets up a creative tension which animates the text and is a powerful element of the book.
Anne Perry’s spellbinding Christmas novels combine mystery and intrigue with all the charm of Victorian England. From the dark and winding streets of London to the opulent and aristocratic estates of the surrounding countryside, these Yuletide tales are as enchanting as they are thrilling. Featuring a variety of colorful characters, including Henry Rathbone and Lady Vespasia Cumming-Gould, the five novels in this exclusive eBook bundle include A CHRISTMAS JOURNEY A CHRISTMAS VISITOR A CHRISTMAS GUEST A CHRISTMAS SECRET A CHRISTMAS BEGINNING “Perry’s Victorian-era holiday mysteries . . . are for many an annual treat.”—The Wall Street Journal
This survey of the recent literature asks: how important is trade policy for poverty reduction? We consider the effects of openness on poverty in two components: the effect of openness on average income growth, and the effect on distribution for a given growth rate. Evidence from a variety of sources (cross-country and panel growth regressions, industry and firm-level research, and case studies) supports the view that trade openness contributes greatly to growth. Moreover, trade openness does not have systematic effects on the poor beyond its effect on overall growth. Trade policy is only one of many determinants of growth and poverty reduction. Trade openness has important positive spillovers on other aspects of reform, however, so that the correlation of trade with other pro-reform policies speaks to the advantages of making openness a primary part of the reform package.
William V. Arnold and Margaret Anne Fohl describe Christian caring as a unique form of helping that finds special expression in the church. Daily, Christians have opportunities to extend care, whether it is to a bereaved colleague or a sick friend. In simple, clear language, the authors describe how important it is that everyday women and men share in the ministry of caring and illustrate that this ministry involves skills that can be learned.
This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.
Whatever the season, a new novel by bestselling author Anne Perry is always a wonderful gift, but her holiday novels are particularly special treats, and A Christmas Beginning is a deeply felt story of passion and redemption. Superintendent Runcorn of Scotland Yard is spending Christmas on the wild and beautiful island of Anglesey off the north coast of Wales. On one of his solitary strolls, the lonely bachelor stumbles upon a lifeless body in the village churchyard. The unfortunate victim is quickly identified as Olivia Costain, the local vicar’s younger sister. In life, Olivia had been a free spirit, full of charm and grace. For Runcorn, she is a haunting reminder of Melisande Ewart, the one woman he’s never been able to forget. Everyone on Anglesey is quick to insist that only a stranger to the island could have committed the heinous crime. But the evidence proves otherwise, and the unpopular work of discovering who among Olivia’s friends and neighbors–and numerous eligible suitors–is a ruthless killer falls to Runcorn. A plebian outsider in the drawing rooms of the snobbish local gentry, Runcorn never dreams that the key that will unlock the secrets of Olivia’s life and death may also, miraculously, open the door to a new future for himself.
First published in 1986 and nominated for the Pulitzer Prize, Early Reagan is still the most in-depth portrayal of the pre-government years of the late president. The book uncovers Reagan s formative years: childhood poverty, film stardom, and his politicization via the Screen Actors Guild. Anne Edwards interviewed more than two hundred people important in the life of Reagan as well as those of his two wives, Jane Wyman and Nancy Davis. The book concludes with Reagan s entry into politics in 1966, when he announced his candidacy for Governor of California in the living room of his hilltop San Onofre home. As the late historian Barbara Tuchman noted, For anyone who wants to know about the circumstances . . . that formed Ronald Reagan into a political figure, this is the book to read.
This informative bibliographic study provides the most thorough survey available of the literature on voluntary associations. The authors first sketch major theories on the origin, growth, and functions of voluntary associations and discuss the place of associations in political theory, viewing especially the unproven assumption that voluntary associations are beneficial to a democratic society. They then survey the findings on the role of voluntary associations in the political and social structure (abroad as well as in the United States). The specific organizations themselves are covered and the final chapter views a recent development in the field--volunteers in government service, such as the Peace Corps. The final section of each chapter is an annotated bibliography of works cited in the text or related to its subject; over 600 items are listed.
What is fanfiction, and what is it not? Why does fanfiction matter? And what makes it so important to the future of literature? Fic is a groundbreaking exploration of the history and culture of fan writing and what it means for the way we think about reading, writing, and authorship. It's a story about literature, community, and technology—about what stories are being told, who's telling them, how, and why. With provocative discussions from both professional and fan writers, on subjects from Star Trek to The X-Files and Buffy the Vampire Slayer to Harry Potter, Twilight, and beyond, Fic sheds light on the widely misunderstood world(s) of fanfiction—not only how fanfiction is transforming the literary landscape, but how it already has. Fic features a foreword by Lev Grossman (author of The Magicians) and interviews with Jonathan Lethem, Doug Wright, Eurydice (Vivean Dean), and Katie Forsythe/wordstrings. Cyndy Aleo (algonquinrt; d0tpark3r) V. Arrow (aimmyarrowshigh) Tish Beaty (his_tweet) Brad Bell Amber Benson Peter Berg (Homfrog) Kristina Busse Rachel Caine Francesca Coppa Randi Flanagan (BellaFlan) Jolie Fontenot Wendy C. Fries (Atlin Merrick) Ron Hogan Bethan Jones Christina Lauren (Christina Hobbs/tby789 and Lauren Billings/LolaShoes) Jacqueline Lichtenberg Rukmini Pande and Samira Nadkarni Chris Rankin Tiffany Reisz Andrew Shaffer Andy Sawyer Heidi Tandy (Heidi8) Darren Wershler Jules Wilkinson (missyjack) Jen Zern (NautiBitz)
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Emerging as a spiritual renewal movement in Antebellum America with ties to Methodism and the reform ethos of the era, it grew rapidly and spread internationally during the last three decades of the 19th century. Women including the increasingly well-known Phoebe Palmer were central actors in the Movement and from its origins Blacks were prominent in all aspects of the Movement. Although its most familiar expression is found in the Salvation Army, the movement established a thriving international network of periodicals, camp meetings, rescue missions, and congregations birthing new denominations such as the Church of God (Anderson), the Church of the Nazarene, and the Korea Evangelical Holiness Church while continuing to profoundly shape older Protestant denominations. In the process playing a crucial role emergence of Pentecostalism and even shaping the piety of popular evangelicalism. Historical Dictionary of the Holiness Movement, Third Edition contains a chronology, an introduction, and an extensive bibliography. The dictionary section has more than 500 cross-referenced entries on leaders, personalities, events, facts, movements, and beliefs of the Holiness Movement. This book is an excellent resource for students, researchers, and anyone wanting to know more about the Holiness Movement.
This work looks at the gendered nature of the US video gaming industry. Although there were attempts to incorporate women into development roles and market towards them as players, the creation of video games and the industry began in a world strongly gendered male. The early 1980s saw a blip of hope that the counter-cultural industry focused on fun would begin to include women, but after the video game industry crash, this free-wheeling freedom of the industry ended along with the beginnings of the inclusion of women. Many of the threads that began in the early years continued or have parallels with the modern video game industry. The industry continues to struggle with gender relations in the workplace and with the strongly gendered male demographic that the industry perceives as its main market.
Here are two holiday mysteries set in remote, snow-covered regions of Victorian Britain–where the nights are indeed silent but all is not calm, and where some will sleep in eternal peace. A CHRISTMAS BEGINNING While spending Christmas on the island of Anglesey off the coast of Wales, Superintendent Runcorn of Scotland Yard, a lonely bachelor, stumbles upon the lifeless body of the vicar’s younger sister in the village churchyard. Everyone insists that only a stranger to the island could have committed the heinous crime, but the evidence proves otherwise. Intending to uncover the identity of the ruthless killer, Runcorn never dreams that the case may also, miraculously, open the door to a new future for himself. A CHRISTMAS GRACE With Christmas just around the corner, Thomas Pitt’s sister-in-law, Emily Radley, is suddenly called from London to be with her dying aunt on the western coast of Ireland. Emily soon discovers that painful memories of an unsolved murder haunt the lonely Irish town and sets out to unmask the culprit. When a lone shipwreck survivor washes up onshore, he brings with him not only the key to solving the terrible crime but the opportunity for the townspeople to make peace with the past–and with one another.
Magic realism has long been treated as a phenomenon restricted to postcolonial literature. Drawing on works from Britain, Lies that Tell the Truth compellingly shows how magic realist fiction can be produced also at what is usually considered to be the cultural centre without forfeiting the mode’s postcolonial attitude and aims. A close analysis of works by Angela Carter, Salman Rushdie, Jeanette Winterson, Robert Nye and others reveals how the techniques of magic realism generate a complex critique of the West’s rational-empirical worldview from within a Western context itself. Understanding magic realism as a fictional analogue of anthropology and sociology, Lies that Tell the Truth reads the mode as a frequently humorous but at the same time critical investigation into people’s attempts to make sense of their world. By laying bare the manifold strategies employed to make meaning, magic realist fiction indicates that knowledge and reality cannot be reduced to hard facts, but that people’s dreams and fears, ideas, stories and beliefs must equally be taken into account.
Katharine Hepburn: grande dame of American actresses, fierce individualist, and living legend. Nominated for 12 Academy Awards and winner of four, Hepburn achieved stardom against formidable odds. The woman behind the legend emerges in this sympathetic yet clear-eyed portrait of her exceptional life and loves. Filled with accounts of her relationships with Spencer Tracy, Howard Hughes, and many others, here is the fascinating story of a determined and invincible woman. From her ferociously guarded private life to Broadway's lights and Hollywood's Golden Age, A Remarkable Woman reveals a star whose courage and magnetism knew no bounds. Throughout her life Hepburn spoke her mind, mixing a native Yankee forthrightness with the social conscience she learned from her parents and her own brand of stubbornness. This book is a fascinating look not only at the invincible Katherine Hepburn but at a whole era—the golden age of Hollywood set against the struggles for women’s equality and the glittering lights of Broadway.
With his new edition of The Sylph, Jonathan Gross recovered the work of novelist and biopic subject Georgiana, Duchess of Devonshire. With Belmour, Gross introduces the only novel of the English sculptress Anne Damer, another powerful eighteenth-century woman, to a modern audience. --
This book brings together academics and practitioners from a range of disciplines from more than twenty countries to reflect on the growing importance of transparency, power and control in our international community and how these concerns and ideas have been examined, used and interpreted in a range of national and international contexts. Contributors explore these issues from a range of overlapping concerns and perspectives, such as semiotic, sociolinguistic, psychological, philosophical, and visual in diverse socio-political, administrative, institutional, as well as legal contexts. The collection examines the ways in which 'actors' in our society - legislators, politicians, activists, and artists - have provoked public discourses to confront these issues.
With more than two hundred vintage photographs, Around Bellows Falls: Rockingham, Westminster, and Saxtons River explores the fascinating history of these southern Vermont communities. Located along the Connecticut River, Rockingham-the township that includes both Bellows Falls and Saxtons River-was chartered in 1752. Westminster, one of Vermont's oldest towns, was granted in 1736 as Township No. 1. Around Bellows Falls: Rockingham, Westminster, and Saxtons River chronicles the history of these communities up to the mid-twentieth century with photographs of historic homes, businesses, people, and well-known landmarks. In addition to views of the fantastic beauty of the area, this volume includes photographs of Vermont's oldest public building, the Rockingham Meetinghouse (built in 1787), and the Bellows Falls home of Hetty Green, the infamous "witch of Wall Street." Westminster's Cumberland County Court was the location of not only the Westminster Massacre but also the meeting that declared Vermont as a free and independent republic in 1777. Also included are vintage photographs of the scenic village of Saxtons River (named on the National Register of Historic Places), which once had a strong mill industry that took advantage of three falls along the river.
An argument that the way we listen to speech is shaped by our experience with our native language. Understanding speech in our native tongue seems natural and effortless; listening to speech in a nonnative language is a different experience. In this book, Anne Cutler argues that listening to speech is a process of native listening because so much of it is exquisitely tailored to the requirements of the native language. Her cross-linguistic study (drawing on experimental work in languages that range from English and Dutch to Chinese and Japanese) documents what is universal and what is language specific in the way we listen to spoken language. Cutler describes the formidable range of mental tasks we carry out, all at once, with astonishing speed and accuracy, when we listen. These include evaluating probabilities arising from the structure of the native vocabulary, tracking information to locate the boundaries between words, paying attention to the way the words are pronounced, and assessing not only the sounds of speech but prosodic information that spans sequences of sounds. She describes infant speech perception, the consequences of language-specific specialization for listening to other languages, the flexibility and adaptability of listening (to our native languages), and how language-specificity and universality fit together in our language processing system. Drawing on her four decades of work as a psycholinguist, Cutler documents the recent growth in our knowledge about how spoken-word recognition works and the role of language structure in this process. Her book is a significant contribution to a vibrant and rapidly developing field.
At the age of five, Shirley Temple became the world’s most famous and acclaimed child—the most talented, beautiful child performer ever to capture the public’s imagination. By the time she was ten, she had either met or had received words of admiration from almost everyone of distinction. Nine-tenths of the world could recognize her on sight. She single-handedly cheered an entire nation caught in the firm grip of a depression. Her films saved a major studio from bankruptcy. She earned more than the President of the United States and lived in her own junior-sized San Simeon. As lionized, idolized and protected as royalty, Shirley Temple was the one and only American Princess. Shirley Temple is brought into focus in this definitive, intimate portrait of her as a child and as the woman that child became: a woman forced to live her entire life in the shadow of her own past glory. We follow the tumultuous events and disappointments that marked Shirley Temple’s meteoric rise to unprecedented fame as a child star, her fall as an adolescent who had outgrown her appeal, and her surprising ascent into a word figure as ambassador to the United Nations, Chief of Protocol for the United States, and Ambassador to Ghana; her “princess in the tower” upbringing that isolated her from friends and real child’s play and from studio co-workers as well; her obsessive relationship with her mother, Gertrude, who lived her life through her famous daughter; her power over one of Hollywood’s greatest despots—Darryl Zanuck; her fairy-tale marriage to John Agar that became a nightmare filled with flaunted infidelities and alcoholism; her romance with Charles Black and her transformation from film start to society matron, television tycoon, to American diplomat; her courageous battle with cancer; and her ever-present realization that “little Shirley Temple’s” greatness would always exceed that of the grown woman. Shirley Temple’s most notable diplomatic achievement was her appointment by President H.W. Bush as the first and only female ambassador to Czechoslovakia. She was present during the Velvet Revolution, which brought about the end of Communism in the country, and she played a critical role in hastening the end of the Communist regime by openly sympathizing with anti-Communist dissidents and later establishing formal diplomatic relations with the newly elected government led by Václav Havel. She took the unusual step of personally accompanying Havel on his first official visit to Washington, riding along on the same plane. Anne Edwards has had the cooperation of those who have been closest to Shirley Temple in all stages of her unique life. She has written a book that does not spare the truth, and is as glittering an expose of Hollywood and its power brokers as any bestselling novel of that genre. Shirley Temple: American Princess is a moving and inspirational story that gives great insight into the privileged corridors of fame and glory where only the legendary figures of our times have walked.
Following on the heels of the Harlem Renaissance, the Chicago Renaissance was a resonant flourishing of African American arts, literature, theater, music, and intellectualism, from 1930 to 1955. Anne Meis Knupfer's The Chicago Black Renaissance and Women's Activism demonstrates the complexity of black women's many vital contributions to this unique cultural flowering. The book examines various groups of black female activists, including writers and actresses, social workers, artists, school teachers, and women's club members to document the impact of social class, gender, nativity, educational attainment, and professional affiliations on their activism. Together, these women worked to sponsor black history and literature, to protest overcrowded schools, and to act as a force for improved South Side housing and employment opportunities. Knupfer also reveals the crucial role these women played in founding and sustaining black cultural institutions, such as the first African American art museum in the country; the first African American library in Chicago; and various African American literary journals and newspapers. As a point of contrast, Knupfer also examines the overlooked activism of working-class and poor women in the Ida B. Wells and Altgeld Gardens housing projects.
This collection challenges views of the Cold War as a purely bipolar affair, involving only the United States and the Soviet Union. It shows that Britain took a lead and continued to play an part in a drive to contain communism and that she tried to keep her own position as a great world power.
Charlie's brother Brad is always in trouble with the law, but it's minor stuff, usually - just messing about. Charlie blames their mum, for going off and leaving her and Brad and their Dad to fend for themselves. So when Brad is accused of killing a motorist with a well-aimed stone from a motorway bridge, Charlie is suspicious. It's just not Brad's style. When Charlie starts doing some investigating of her own she unearths a bigger, much worse secret, as well as discovering things about her brother, his best mate Denny, and her long-lost mother that turn her world upside down. In trying to prove her brother is not guilty, Charlie has lost her own innocence, for good...
Jane Eyre by Charlotte Brontë, published in 1847 Shirley by Charlotte Brontë, published in 1849 Villette by Charlotte Brontë, published in 1853 The Professor by Charlotte Brontë, was published after her death in 1857 Emma by Charlotte Brontë (unfinished), she wrote only 20 pages of the manuscript which was published in 1860. Wuthering Heights by Emily Brontë, published in 1848 Agnes Grey by Anne Brontë, published in 1847 The Tenant of Wildfell Hall by Anne Brontë, published in 1848 The Brontë Sisters (1818-1855), Charlotte, Emily and Anne Brontë were sisters and writers whose novels have become classics. Before writing novels, the sisters first published a volume of poetry in 1846. Many novels of the Charlotte, Emily, and Anne are based on women in Victorian England and the difficulties that they faced like few employment opportunities, dependence on men in the families for support, and social expectations.
A sweeping argument that from the mid-seventeenth century until the mid-twentieth, the English-language novel encoded ideas equating race with liberty.
This hit Broadway musical retrospective celebrates the life and times of Ellie Greenwich, whose doo-wop sounds skyrocketed to the top of the 60s charts. The story of Ellie's rise to fame and fortune is punctuated with the virtual hit parade of her music: "Chapel of Love," "Da Doo Ron Ron," "Be My Baby," "Hanky Panky," Do Wah Diddy Diddy," "And Then He Kissed Me," and, of course, the title song, "Leader of the Pack.
Illuminated manuscripts are among the more intimate works of art surviving from the medieval period. The Queen Mary Psalter (c. 1316?-21) has long been recognized as one of the most outstanding English Gothic manuscripts. Its devotional texts are framed by an encyclopedic series of narrative images painted in a delicate and courtly style. The psalms are introduced by an Old Testament preface in which tinted drawings are explained by French captions. The psalm decoration incorp. a combination of framed illuminations of the life of Christ at the beginnings of important psalms, and tinted drawings in the bottom margin of every page that tell stories ranging from the bestiary to the lives of the saints. Winner of the 2000 Millennium Award. 100+ illus.
This chilling, haunting and twisty thriller about how far we go to protect our darkest secrets is perfect for fans of Ruth Ware, Cass Green and C. J. Tudor. When young Kimberley Painter vanishes without a trace, her disappearance shakes the local community to the core. Almost two decades later, when Kimberley’s body is found in woodlands next to a manor house, police officer Alessandra Cano must investigate what happened to the little girl all those years ago. However, as Alessa immerses herself in the historic case, she's besieged by eerie signs and messages, becoming convinced that Kimberley's restless spirit is reaching out from beyond the grave. As Alessa races against time, each revelation brings her closer to a truth darker than she ever imagined, as the shadows of the past loom larger than ever. Because secrets, however long buried, will always rise to the surface. The Shadows of Hill Manor is a heart-pounding thriller that will keep you on the edge of your seat. Readers are gripped by Anne Wyn Clark’s books: ‘Atmospheric and perfect for Halloween’ ⭐⭐⭐⭐⭐ ‘It gave me chills and goosebumps...’ ⭐⭐⭐⭐⭐ ‘Had me hooked!’ ⭐⭐⭐⭐⭐ ‘Twisty, creepy, and will keep you guessing!’ ⭐⭐⭐⭐⭐ ‘I was transported...’ ⭐⭐⭐⭐⭐ Tense and atmospheric!’ ⭐⭐⭐⭐⭐
Homeopathy, as a medical system, presented a significant institutional and economic challenge to conventional medicine in the nineteenth century. Although contemporary critics portrayed homeopathic physicians as part of a sect whose treatment of disease was beyond the pale of acceptable medical practice, homeopathy was in many ways similar to established medicine. In this book, the author offers a new interpretation of women{19}s roles in both mainstream and alternative modern medicine. She strengthens and clarifies the history of homeopathic women physicians, and creates a framework of comparison to "regular," or orthodox, physicians. Linked to social reform movements in the nineteenth century, antimodernism in the late nineteenth and early twentieth centuries, and countercultural ideals of the 1960s and 1970s, women's advocacy of homeopathy has been intertwined with broad social and cultural issues in American society.
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