Best money I have spent in a LONG time. “I'm a nursing student and part of our clinical rotation was to write down our patient’s lab results and note on any abnormals why they were abnormal for my particular patient. This book lists out not just the normal levels, but what conditions can contribute to the high or low values. Sometimes it's pages and pages of possible reasons. This baby is a fantastic time saver for me.”—Online Reviewer Great for nursing school, you will use it constantly. “Best nursing lab book I've encountered. Definitely worth the money.”—Online Reviewer Accuracy. “Very useful in clinical settings. Easy to read! Love this book!”—Katrina, Online Reviewer The information nurses need…when, where, and how they need it! Nursing-focused and easy-to-read, this full-color manual delivers all the information you need to understand how tests work, interpret their results, and provide quality patient care—pre-test, intra-test, and post-test. Tests and procedures are listed in alphabetical order by their complete name for quick reference. The integrated index allows fast searches by abbreviation, synonym, disease/disorder, specimen type, or test classification. Explore MORE online! An access code in new print texts unlocks Fast Find: Lab & Dx, the complete study library online, anytime, anywhere.
In this work, Anne-Christine D'Adesky, an award-winning reporter, offers a global analysis of AIDS treatment and prevention, in countries from South Africa to China.
This survey of the recent literature asks: how important is trade policy for poverty reduction? We consider the effects of openness on poverty in two components: the effect of openness on average income growth, and the effect on distribution for a given growth rate. Evidence from a variety of sources (cross-country and panel growth regressions, industry and firm-level research, and case studies) supports the view that trade openness contributes greatly to growth. Moreover, trade openness does not have systematic effects on the poor beyond its effect on overall growth. Trade policy is only one of many determinants of growth and poverty reduction. Trade openness has important positive spillovers on other aspects of reform, however, so that the correlation of trade with other pro-reform policies speaks to the advantages of making openness a primary part of the reform package.
This Element highlights the pivotal role of corporate players in universal health coverage ideologies and implementation, and critically examines social innovation-driven approaches to expanding primary care in low-income settings. It first traces the evolving meanings of universal health/healthcare in global health politics and policy, analysing their close, often hidden, intertwining with corporate interests and exigencies. It then juxtaposes three social innovations targeting niche 'markets' for lower-cost services in the Majority World, against three present-day examples of publicly financed and delivered primary healthcare (PHC), demonstrating what corporatization does to PHC, within deeply entrenched colonial-capitalist structures and discourses that normalize inferior care, private profit, and dispossession of peoples.
A rare and beautifully produced "accordion" book by renowned novelist and poet Anne Michaels and acclaimed artist and writer Bernice Eisenstein that will cause a stir for both its form and its content. Anne Michaels's resonant book-length poem--which unfolds on one side of the pages of this accordion book--ranges from the universal to the intimate, as she writes of historical figures for whom language was the closest thing to salvation; on the other side, we have Bernice Eisenstein's luminous portraits of and quotes from such twentieth-century writers and thinkers as Paul Celan, Nelly Sachs, W. G. Sebald, Anna Akhmatova, Primo Levi, and Albert Einstein. The poetry and portraits join together in a dialogue that can be read in any direction and any order, in a format that perfectly reflects the thematic interconnectedness of this collaboration: "an alphabet of spirits and spirit; an elegy of remembrance" (Eisenstein); "just as a conversation becomes the third side of the page . . . the moment one life becomes another" (Michaels).
Post-apartheid South Africa has yielded enlightened judicial decisions in contrast to the limited interpretation of human rights in Ireland. The value of human dignity with its central position in international law underpins both countries’ Constitutions, but has left a more striking mark in South Africa. There it has impacted significantly on punishment for crimes, family life, children’s rights, defamation, sexual violence investigations, substantive equality and socio-economic rights. Practical guidance can be gleaned from South Africa to revitalise Irish jurisprudence. While its focus is on South Africa and Ireland, this book draws on the experience of many countries and regions.
God’s Good Earth offers Christians and their communities an engaging resource for prayer, reflection, and worship that reflects and nourishes their efforts to serve God and care for God’s creation. Compilers Anne and Jeffery Rowthorn have prepared 52 beautiful, ready-made prayer services, each around a specific theme, drawing from a rich variety of ecumenical resources: psalms and other responsive readings, Scripture, hymns, prayers, and reflections from the world's most engaging nature writers and interpreters of the social and cultural landscape. Each section can be used in full, or the user may select smaller sections; permission is granted to the purchaser to reproduce for use in public prayer. God's Good Earth forms hearts and minds to know that transformation is not only possible but essential if the Earth is to survive, healthy and whole. Those who enter into the book’s praise and prayer will have their faith in God the Creator strengthened, their gratitude for the wonders of God's creation deepened, and their commitment to act on behalf of God's good earth enhanced. The print edition is printed with high production standards on recycled, FSC-certified paper.
The unusual frequency of hydro-meteorological events in recent decades, often with catastrophic consequences for society and the environment, require new methods for designing water management projects and the structures meant to protect us from natural hazards. These methods and techniques are often based on the statistical modeling techniques of frequency analysis. Predictive Hydrology: A Frequency Analysis Approach is the first book to address both the theoretical concepts and the methodological approaches used in frequency hydrology—spelling out the fundamental methods to consider, providing concise instruction on the techniques that are involved, and including examples and critiques based on practical applications. It explores some of the recent research developments in the field. Published originally in French, this English translation targets students in civil engineering, environmental sciences and technology, hydrology, geography, geology and ecology. This book will also serve as a useful reference not only for teachers and researchers, but for engineering practitioners, who are constantly faced with the problems of handling data, but often find themselves without the appropriate analytical tools.
This volume adopts a unique, multidisciplinary approach to the study of the development of the human brain and early behavior. It includes chapters by researchers from several disciplines whose work addresses specific aspects of brain-behavioral interactions in development. The chapters provide strong evidence that the development of both brain and behavior is a response to biological and environmental variations.Language is also discussed, and provides a useful example of biosocial development because linguistic and brain functions and development can be examined under controlled conditions of both genetic and environmental deprivation. Research in this area has produced particularly exciting results pointing to the universality of language capacity among humans and illuminating the processes by which language competence develops.Brain Maturation and Cognitive Development provides new views in the understanding of human nature and present new, biosocially oriented research directions that are unique in their focus.
Enslaved on an uninhabited planet by the alien Eosi, Kristin Bjornsen and her fellow humans not only survived against all odds to colonize the world now known as Botany, but liberated themselves from their captors and claimed it as their home… The colonists could not have achieved victory without the help of the exiled Catteni alien, Zainal, who helped Kris contact other races subjugated by the Eosi, and inspired the rebellion that freed them all. To ensure Botany’s future, its people must build alliances. In the wake of alien devastation, Earth has been looted of its technology—technology Botany desperately needs. If Kris and Zainal can reclaim the stolen goods, they can assist Earth while setting a foundation for Botany’s place in the universe…
If you're serious about exam success, it's time to Concentrate Equity & Trusts Concentrate is the essential study and revision guide for law students looking to consolidate knowledge and achieve the best possible marks in their exams. Providing clear, succinct coverage of the essential topics, it enables you to quickly grasp the fundamental principles of this area of law and excel in exams. Each guide in the Concentrate series has been rigorously reviewed and is endorsed by students and lecturers for its high level of coverage, accuracy, and exam advice. Packed with essential information, key cases, revision tips, practice exam questions, and more, Equity & Trusts Concentrate is also supported by a wide range of online resources to take your learning further. Online Resource Centre (http: //www.oxfordtextbooks.co.uk/orc/concentrate) DT Plan your revision using the printable topic overviews DT Target the areas you need to concentrate on with the diagnostic test and key facts checklist DT Test your knowledge with multiple choice questions and receive feedback on your answers DT Improve your essay-writing skills using the outline answers and expert guidance DT Revise the key facts and cases of the subject using the interactive flashcards DT Learn the important terms and definitions using the interactive glossary DT Explore the subject in more depth with extensive further reading recommendations DT Achieve better marks with the aid of experienced advice on revision and exam technique
Takes a one-of-a-kind, utterly irresistible tour of fashion history through our favorite style icons of film and television. Fictionally Fabulous is a full-color illustrated guide to dozens of beloved characters who changed the face of fashion: from the flapper era embodied by Louise Brooks to polka dot-studded housewife Lucy Ricardo, working-girl chic Mary Richards, tartan-skirted Cher Horowitz in Clueless, the Scandalous Olivia Pope, and all our favorite style stars in between. Each fashion hero is showcased in gorgeously whimsical style by Higgins, who offers stunning views of their most memorable moments, inspiration boards, and profiles describing each character's signature style and trend-setting influence.
During the 1990s, humanitarian intervention seemed to promise a world in which democracy, self-determination and human rights would be privileged over national interests or imperial ambitions. Orford provides critical readings of the narratives that accompanied such interventions and shaped legal justifications for the use of force by the international community. Through a close reading of legal texts and institutional practice, she argues that a far more circumscribed, exploitative and conservative interpretation of the ends of intervention was adopted during this period. The book draws on a wide range of sources, including critical legal theory, feminist and postcolonial theory, psychoanalytic theory and critical geography, to develop ways of reading directed at thinking through the cultural and economic effects of militarized humanitarianism. The book concludes by asking what, if anything, has been lost in the move from the era of humanitarian intervention to an international relations dominated by wars on terror.
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success. Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as: Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. CVS’s strategic decision to start destocking cigarettes in all stores. Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.
First Published in 1997. Can South African theatre continue to maintain its autonomy and exercise its critical role? Can one rethink form and find new content? Can a concept of post-protest theatre be developed? How might theatre contribute to post-apartheid soceity? These are just of the questions addressed in this book. The real and present difficulties South Africian theatre is facing, as well as possible future orientations, are clearly shown, at one of the most complex moments of political transition in the history of the South African society. The authors include contributions from playwrights, actors, visual artists, poets, directors, administrators, critics and theatre academics. Their comments and thoughts portray the active process of reflection and reappraisal, redefining their artistic and political aims, searching for new and vital theatrical forms.
This textbook is intended to be used in an upper-level international environmental issues class as part of the American Environmental Studies and Sciences book series. This class is commonly taught at both the undergraduate and graduate level as part of either an environmental studies program, a political science program, or within a policy track of an environmental science program. Given the length of time that negotiations have occurred, a new generation of students and practitioners will need to understand the complex processes that produced many of our environmental treaties. The majority of the students in environmental studies do not have a background in political science. Moving from a political science approach to an interdisciplinary approach will benefit the students by making the material more accessible. As these fields continue to grow and develop, regulatory compliance becomes increasingly important. Thus, this book is aimed at adding a business and industry perspective to this field where appropriate.
The Equity and Trusts Concentrate is written and designed to help you succeed. Written by experts and covering all key topics, Concentrate guides help focus your revision and maximise your exam performance. Each guide includes revision tips, advice on how to achieve extra marks, and a thorough and focused breakdown of the key topics and cases. Revision guides you can rely on: trusted by lecturers, loved by students... "I have always used OUP revision and Q&A books and genuinely believe they have helped me get better grades" - Anthony Poole, law student, Swansea University "The detail in this revision textbook is phenomenal and is just what is needed to push your exam preparation to the next level". - Stephanie Lomas, law student, University of Central Lancashire "It is a little more in-depth than other revision guides, and also has clear diagrams and teaches ways to obtain extra marks. These features make it unique" - Godwin Tan, law student, University College London "The concentrate revision guides stand out against other revision guides" - Renae Haynes Williams, law student, Bangor University "The exam style questions are brilliant and the series is very detailed, prepares you well" - Frances Easton, law student, University of Birmingham "The accompanying website for Concentrate is the most impressive I've come across" - Alice Munnelly, law student, Kings College London "-it is a fantastic book. It covers absolutely all topics you need for the course." - Emma McGeorge, law student, Strathclyde University
This basic text known around the world as the "Basch" texbook, now completely revised and updated, brings together information and analytical perspectives that students and professionals working in the wide variety of disciplines concerned with international health will find in no other single source." --
The information nurses need…when, where, and how they need it! Nursing-focused and easy-to-read, this full-color manual delivers all the information you need to understand how tests work, interpret their results, and provide quality patient care—pre-test, intra-test, and post-test. Tests and procedures are listed in alphabetical order by their complete name for quick reference. The integrated index allows fast searches by abbreviation, synonym, disease/disorder, specimen type, or test classification.
The relationship between Johannesburg’s Market Theatre and the economic and political forces of South Africa's apartheid regime was both complex and somewhat ambiguous. The theatre's two founders, Mannie Manim and Barney Simon, however, from idealistic beginnings managed to steer their experimental enterprise around pitfalls ranging from censorship, boycotts and recuperation by big business to the difficulties encountered in finding black authors, let alone black audiences. If the place occupied by the Market institution in apartheid society is emphasized throughout the present study, its contribution to the aesthetic of resistance is also underlined through detailed criticism of the plays and authors dominating the theatre. Pieter-Dirk Uys, Barney Simon's workshop plays and, among others, Black Consciousness plays are subjected to various methods of theatre performance analysis. The reckoning that had to come in the early 1990s revealed itself as globally positive; the reasons for this may be found in the updated concluding part of Playing the Market, which is composed of more general essays (including one on the vibrant Junction Avenue Theatre Company) on how the theatre scene in contemporary South Africa started to change. A postscript reveals more specific aspects of the Market situation in the late 1990s when its hegemony in the New South Africa was already being questioned.
For the last five years, Britain has been under the hammer of ‘Austerity’. In its name, wages have been frozen, benefits have been slashed and public spending squeezed. The pain of a financial crisis caused by bankers and speculators has been borne by ordinary people all over the country – and by the poor and disabled most of all.
In rural South Africa today, there are signs that chieftaincies are resurging after having been disbanded in colonial times. Among these is the amaTshatshu of the Eastern Cape, which was dis-established in 1852 by the British, and recognised once more under the democratic ANC dispensation, in 2003. Bawana, leader of the amaTshatshu, was the first Thembu chief to cross the Kei River, in the mid-1820s, to open up the northeastern frontier of the Cape Colony. His successors and followers fought the British in the frontier wars but were defeated. In tracing his history and that of his descendants this book explores the meaning of chieftainship in South Africa—at the time of colonial conquest, under apartheid’s bantustans, and now, post apartheid. It illustrates not only the story of a beleaguered and dispossessed people but also the ways in which power is constructed. In addition, it is about gender and land, about belonging, identity and naming. The book unsettles accounts of chiefly authority, unpacks conflicts between royal families, municipalities and government departments, and explores the impasse created by these quarrels. It retrieves evidence that the colonial state sought to obliterate and draws the disempowered back into the process of making history. The authors are both closely associated with the land and the people of the amaTshatshu. One is a historian, who grew up on their land, and the other is counsellor to the chief. As such, they bring their knowledge and respective skills to bear in this book. The collaboration of a black and a white author sets up a creative tension which animates the text and is a powerful element of the book.
The First Ovarian Workshop was held in June 1976; its goal was to achieve a collective understanding of current thought on ovarian follicular development and function, and to generate clear definitions of the most important areas to be explored in the future. The Ovarian Workshops quickly became a major biennial event for the community of reproduc tive biologists and their students studying ovarian function. As a young graduate student, I gave my first scientific presentation at the First Ovarian Workshop and I have attended all but one of the subsequent meetings. The Workshops provided a unique forum for the sharing ofideas with colleagues studying closely related problems. I was therefore especially pleased to have been asked to organize the Seventh Ovarian Workshop and to be given an opportunity to help perpetuate these important meetings. The Seventh Ovarian Workshop was held on the campus of the University of Puget Sound in Tacoma, Washington on July 31 and August 1, 1988. Serono Symposia USA generously financed and coordinated the meeting. I would like to express my particular thanks to Dr. L. Lisa Kern and Dr. James Posillico for their invaluable help prior to, during, and after the meeting. I would also like to thank Mary Benson and her staff at the University of Puget Sound who made us feel at home in every way.
Sport psychological training, an important part of athletes’ preparation, can give them the final edge in competition. This book provides a systematic structure for conducting sport psychological interventions that can be followed not only by sport psychologists, but also by athletes and coaches. The authors describe sport psychological measures that are based on scientific knowledge and have proven to be valuable in their applied work. The book is divided into two main parts. Part 1 presents the basic structure for sport psychological interventions and Part 2 focuses on concrete interventions and training measures. Part 1 further addresses the importance of personality factors for sports performance, illustrates how an athlete’s personality development can be enhanced, gives basic knowledge about diagnostic tools, and discusses talent selection. The second part of the book describes basic training, which focuses mainly on relaxation techniques, as well as skills training, essential for the stabilisation of athletic performance. Maintaining a balanced recovery-stress state is particularly important for the avoidance of overtraining. The book illustrates how athletes’ stress and recovery levels can be monitored in order to prevent overtraining. Part 2 further addresses how critical situations in an athlete’s career (including, for example, conflicts, career termination, and injuries) are to be handled, presenting various impact interventions, including clinical hypnosis. The final chapter of the book presents a mental toolbox, giving the practitioner an overview that will help to quickly identify a problem, its possible causes, and solutions.
Munashe is a bright adolescent girl living in Zimbabwe. She feels a pressure to leave Zimbabwe and to follow most of her peers to a university or to work in the West. However, she is not convinced that this is what she really wants. Via Thomas, an experienced European scientist and manager, initiating a technical Start-up Hub at her boarding school, Munashe comes in contact with Anne. Imwe imba, the other room, is a novel covering the last 2 high-school years of Munashe and Anne in letters between the young women as well as from Thomas to Simon, his now retired personal and business coach. Through the letters, Anne and Simon discover unknown and fascinating aspects of the (southern) African society. Especially, since Thomas includes stories from Nelson, Munashe's grandfather and small holder farmer. Based on the stories and hearing about Munashe's activities in more technical projects, Anne develops a critical attitude towards both the current Western school system and the effectiveness of traditional Western development or aid projects. On the other side, Munashe learns that Europe is not the land of milk and honey for everybody. Munashe and Anne, assisted by Thomas, review the so-called development work activities in emerging markets and propose a promising approach to economically uplift more rural areas. In part 2, the Start-up Hub activities are proven to be sustainable and Munashe asks "where do we want to go?" A design is made for a more ideal (global) society and the issues faced, implementing their ideas, are discussed. The letters in this novel cover a wide spectrum of topics: personal struggles and contemplations, educational and business practices, science and art, geopolitics and historical backgrounds, change management as well as social developments. Each letter is written in an accessible language and underlined with references to allow the reader to explore more. Most of all, "imwe imba" wants to create awareness. Awareness for the wonderful, "real" life in Africa. Awareness that Africa is prosperity. Awareness that our younger generation is perfectly able to initiate change. That a single person can initiate change. That complaining or being upset about various (unacceptable) global happenings or actions is not enough. That a further polarisation and blaming "the others" doesn't help. That we have to do things. That we should not fear change but embrace the changes that are needed to come to the necessary improvements.
More than 1,000 board-style questions build confidence, knowledge, and test-taking skills for the USMLE Step 2 CK and the pediatrics shelf exam There's no better way to prepare for the USMLE Step 2 CK and the pediatrics clerkship exam than LANGE: Q&A: Pediatrics. This board-format review offers outstanding coverage of high-yield topics in pediatrics and provides detailed explanations of both correct and incorrect answer choices. Everything you need to excel on the exam: Questions are presented in board-style to prepare you for what you'll see on the actual exam Answers include detailed discussion and references to key textbooks and American Academy of Pediatrics guidelines Student reviewed for the most relevant content possible A complete practice test prepares you for the real thing Valuable exam-taking tips give you the edge on exam day
In the American South at the turn of the twentieth century, the legal segregation of the races and psychological sciences focused on selfhood emerged simultaneously. The two developments presented conflicting views of human nature. American psychiatry and
How corrupt is the West? Europe and North America's formal self-perception is one of high standards in public life. And yet, corruption is receiving ever greater attention in the European, American and Canadian press, with high-profile cases affecting both the corporate and political worlds. This book identifies the driving forces behind such cases, particularly the role of political finance, lobbying, the banking system and organised crime. It analyses the sectors which are particularly prone to corruption, including sport, defence and pharmaceuticals. In the course of their investigation, the authors consider why anti-corruption legislation has not been more effective and why there is an increasing discrepancy between regulation and commercial and cultural practice. Are Europe and the US genuinely serious about fighting corruption and if so what measures will be taken to roll it back?
Bernard Maris was killed in Paris on January 7, 2015, during the terrorist attack against the satirical magazine Charlie Hebdo. He remains one of the most original intellectuals of contemporary France, but despite being a uniquely original heterodox thinker, his international reputation has been compromised by the fact that his writings are inaccessible to non-French speakers. This book remedies that. By providing an overview of Bernard Maris’ life and intellectual trajectory as well as an English translation of an anthology of his most relevant writings, this volume provides the international audience – for the first time ever – the chance to know and understand the contribution of this major heterodox economist. An outstanding and atypical figure in economic thought and a virulent critic of mainstream dominant economics, he was also an all-round actor and thinker of his time. Through rigorous reasoning, he questioned the notion of well-being, which, he argued, is too often conflated with having more. Enslavement by work, or the endless destructive accumulation of natural wealth, is also inherent to the capitalist system. Probably his most original contribution is his epistemological reflection on the very nature of economics and his appraisal of this discipline as a form of rhetoric. This book will be of great interest to readers in heterodox economics, economic methodology, epistemology, and French literature and culture more broadly.
Anyone who regularly tackles challenging crossword puzzles will be familiar with the frustration of unanswered clues blocking the road to completion. Together in one bumper volume, Crossword Lists and Crossword Solver provides the ultimate aid for tracking down those final solutions. The Lists section contains more than 100,000 words and phrases, listed both alphabetically and by number of letters, under category headings such as Volcanoes, Fungi, Gilbert & Sullivan, Clouds, Cheeses, Mottos, and Archbishops of Canterbury. As intersecting solutions provide letters of the unanswered clue, locating the correct word or phrase becomes quick and easy. The lists are backed up with a comprehensive index, which also guides the puzzler to associated tables - e.g. when looking for Film Stars; try Stage and Screen Personalities. The Solver section contains more than 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names, technical terms, compound expressions, abbreviations, and euphemisms.Grouped according to number of letters - up to fifteen - this section is easy to use and suitable for all levels of crossword puzzle. At the end a further 3,000 words are listed by category, along with an index of unusual words.
When real money is at stake, it tends to clarify the mind, and for over a decade, Anne-Marie Fink has had literally billions of dollars resting on her assessments of companies. As an equity analyst and professional investor, she has been charged with understanding whether businesses are solid, long-term moneymakers–or rotten tomatoes–before investing with them. She has had unusual access to an incredible variety of businesses, from entertainment conglomerates to newspapers, Internet companies, airlines, railroads, furniture manufacturers, auto suppliers, staffing agencies, and others. Well known for her ability to drill down to the details and understand what makes a business tick, she has skillfully dissected the story of many a CEO and talked with people up and down the ranks, as well as customers, suppliers, regulators, distributors, bankers, and rivals–anyone who could give her insight on a company’s operations. The result is a book of great originality–an unusual and perceptive look at business that busts myths and conventional thinking. Based on what she and her investing colleagues have seen firsthand, Anne-Marie Fink’s The Moneymakers provides a highly pragmatic framework for thriving in our hypercompetitive world. They include: • Shrink to grow: Why expanding a bad (low-return) business means you just have more of a problem, and how a step backward is often the best way forward. • Good performance requires inefficiency and duplication: How maximum efficiencyproduces suboptimal results by stifling innovation. • Don’t be a customer fanatic: How to know when to listen to and when to ignore your customers. • Economics always trumps management: Ignore bedrock economic laws–such as supply and demand–at your peril; it is akin to ordering the tides to stay in place. • Why happy employees don’t make for high-performance workplaces. • Problems in business are like cockroaches–there’s never just one: How to catch problems before they infest your company. • Avoid the trap of profitless growth: Additional profitis an illusion if it consumes too much capital. • Megatrends start as ripples: How to position your business to ride long-term waves, not be drowned by them.
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