In today’s busy public health workplace, public health managers need guidance on how best to fulfill the many roles they play, as leaders, administrators, fundraisers, and internal and external communicators. This book serves as an easily-accessible source of practical information for the public health manager, with chapters on such topics as: How to be an effective coach to maximize your team’s performance The essentials of effective partnerships and other relationships How to create and sustain successful public health initiatives using business skills How to run meetings, manage electronic correspondence, manage your relationship with your boss and otherwise keep the modern public health organization running smoothly
In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies
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