For many years, visitors traveling to San Francisco came via ferry, and the Ferry Building, one of San Francisco's most famous landmarks, stood ready to welcome them. In the 1920s, the Ferry Building was the world's second-busiest transit terminal (after Charing Cross, London), with more than 50,000 people a day passing through the elegant structure, designed by architect A. Page Brown and opened in 1898. When the 1906 earthquake struck and the ensuing fire was destroying the city, the venerable waterfront icon stood above the ruins, giving residents hope that the city would recover and rise from the ashes. By 1939, with the Golden Gate Bridge and the Bay Bridge both open, ferry traffic fell off. By the late 1950s, ferry service ended altogether, and the building's beautiful facade was blocked by the double-decker Embarcadero Freeway. With the freeway's demise after the 1989 Loma Prieta earthquake, the Ferry Building was restored and reopened in 2003. It is once again a beacon of civic pride, a landmark listed in the National Register of Historic Places, and a public space that anchors the San Francisco waterfront.
In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up--hats, gloves and stockings required--and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers loved the Emporium department store with its Bargain Basement and Santa for the kids. Gump's defined good taste, the City of Paris satisfied desires for anything French and edgy, youth-oriented Joseph Magnin ensnared the younger shoppers with the latest trends. Join author Anne Evers Hitz as she looks back at the colorful personalities that created six major stores and defined shopping in San Francisco.
In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up--hats, gloves and stockings required--and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers loved the Emporium department store with its Bargain Basement and Santa for the kids. Gump's defined good taste, the City of Paris satisfied desires for anything French and edgy, youth-oriented Joseph Magnin ensnared the younger shoppers with the latest trends. Join author Anne Evers Hitz as she looks back at the colorful personalities that created six major stores and defined shopping in San Francisco.
The Emporium--"California's Largest, America's Grandest Store"--was a major shopping destination on San Francisco's Market Street for a century, from 1896 to 1996. Shoppers flocked to the mid-price store with its beautiful dome and bandstand. Patrons could find anything at the Emporium, from jewelry to stoves, and it was a meeting place for friends to enjoy tea while listening to the Emporium Orchestra. Founded as the Emporium and Golden Rule Bazaar, the store flourished until the disastrous 1906 earthquake. Once it reopened in 1908, it dominated shopping downtown until mid-century. Many San Franciscans remember with great nostalgia the Christmas Carnival on the roof, complete with slides, a skating rink, and a train. Santa always arrived in grand style with a big parade down Market Street. After World War II, the Emporium, which had merged with H.C. Capwell & Co. in the late 1920s, began its push and opened branch stores throughout the San Francisco Bay Area. However, as competition increased, the company's financial situation worsened, and the Emporium name was no more in 1996.
The Emporium--"California's Largest, America's Grandest Store"--was a major shopping destination on San Francisco's Market Street for a century, from 1896 to 1996. Shoppers flocked to the mid-price store with its beautiful dome and bandstand. Patrons could find anything at the Emporium, from jewelry to stoves, and it was a meeting place for friends to enjoy tea while listening to the Emporium Orchestra. Founded as the Emporium and Golden Rule Bazaar, the store flourished until the disastrous 1906 earthquake. Once it reopened in 1908, it dominated shopping downtown until mid-century. Many San Franciscans remember with great nostalgia the Christmas Carnival on the roof, complete with slides, a skating rink, and a train. Santa always arrived in grand style with a big parade down Market Street. After World War II, the Emporium, which had merged with H.C. Capwell & Co. in the late 1920s, began its push and opened branch stores throughout the San Francisco Bay Area. However, as competition increased, the company's financial situation worsened, and the Emporium name was no more in 1996.
For many years, visitors traveling to San Francisco came via ferry, and the Ferry Building, one of San Francisco's most famous landmarks, stood ready to welcome them. In the 1920s, the Ferry Building was the world's second-busiest transit terminal (after Charing Cross, London), with more than 50,000 people a day passing through the elegant structure, designed by architect A. Page Brown and opened in 1898. When the 1906 earthquake struck and the ensuing fire was destroying the city, the venerable waterfront icon stood above the ruins, giving residents hope that the city would recover and rise from the ashes. By 1939, with the Golden Gate Bridge and the Bay Bridge both open, ferry traffic fell off. By the late 1950s, ferry service ended altogether, and the building's beautiful facade was blocked by the double-decker Embarcadero Freeway. With the freeway's demise after the 1989 Loma Prieta earthquake, the Ferry Building was restored and reopened in 2003. It is once again a beacon of civic pride, a landmark listed in the National Register of Historic Places, and a public space that anchors the San Francisco waterfront.
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