Surface Treatment in Bonding Technology provides valuable advice on surface treatment methods, modern measuring devices, and the appropriate experimentation techniques that are essential to create strong joints with a reliable service life. The book's focus is on the detailed and up-to-date analysis of surface treatment methods for metallic and polymer substrates. An analysis of factors affecting the surface preparation stage, together with advice on selection, is also provided. Essential theory is combined with experimentation techniques and industry practice to provide a guide that is both practical and academically rigorous. Including a general introduction to bonding, as well as coverage of mechanical, chemical and electrochemical methods, this book is the ideal primer for anyone working with or researching adhesive bonding. Provides detailed descriptions of surface treatments and their mechanisms that will help readers build a deep understanding of these fundamental techniques Includes a thorough survey of recent advances in research in surface treatments of metals and polymers Provides technical advice on experimental testing methods throughout the book
Surface Treatment in Bonding Technology provides valuable advice on surface treatment methods, modern measuring devices, and the appropriate experimentation techniques that are essential to create strong joints with a reliable service life. The book's focus is on the detailed and up-to-date analysis of surface treatment methods for metallic and polymer substrates. An analysis of factors affecting the surface preparation stage, together with advice on selection, is also provided. Essential theory is combined with experimentation techniques and industry practice to provide a guide that is both practical and academically rigorous. Including a general introduction to bonding, as well as coverage of mechanical, chemical and electrochemical methods, this book is the ideal primer for anyone working with or researching adhesive bonding. Provides detailed descriptions of surface treatments and their mechanisms that will help readers build a deep understanding of these fundamental techniques Includes a thorough survey of recent advances in research in surface treatments of metals and polymers Provides technical advice on experimental testing methods throughout the book
When evaluating the success of an organization, the value of employees’ organizational commitment and the process of knowledge sharing among staff must be considered. As illustrated in this volume, these two concepts are key conditions for organizational success in the contemporary world. This book explores the concept of organizational commitment, what it is, and how to use and understand the value in knowledge management and sharing for both employees and organizations as a whole. A profound analysis of the global literature exposes organizational commitment and knowledge sharing as key determinants of the effectiveness of the organization management process, including human capital management. While much space in the literature on the subject is devoted to the exploration of the above-mentioned concepts, treated as categories subject to separate analysis, the diagnosis and analysis of the relationship between them should be treated as a poorly recognized process. This book fills a research gap, providing a theoretical foundation and important information on organizational commitment and knowledge sharing, highlighting the relationship between both research categories. It will be of interest to researchers, academics, practitioners, and students in the fields of human resource management, leadership, and organizational studies.
The subject matter of this book is the information on the abrasive technology methods, the characteristics of the methods (for example, the technological parameters, tools, and machines), innovative methods, characteristics of surface structure and surface properties after this type of mechanical process, and application in various industrial branches and other technical and technological domains. Abrasive technology is very important, for example, in precision component manufacturing and nano-technology devices. The aim of this book is to present information on the characteristics and applications of abrasive technology, abrasive tools, tests, and also the innovative methods of this technology. This information enables scientists, engineers, and designers to ensure the soundness and integrity of the fabricated components and to develop new techniques effectively.
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework. This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour. This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
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