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Food Advertising to Children: A Critical Evaluation of Public, Governmental and Corporate Responsibilities in Germany

By: Anna Lena Hallmann

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Food Advertising to Children: A Critical Evaluation of Public, Governmental and Corporate Responsibilities in Germany

By: Anna Lena Hallmann

With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept, namely the ‘Initiative for the responsible use and creation of children’s food advertising’.

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Page Count

53

Publisher

Anchor Academic Publishing (aap_verlag)

Published Date

ISBN 10

3954892251

ISBN 13

9783954892259

Food advertising to children

A critical evaluation of public, governmental and corporate responsibilities in Germany

By: Anna Lena Hallmann

Write a review Read reviews Take a Quiz Solve Book Puzzle

Food advertising to children

A critical evaluation of public, governmental and corporate responsibilities in Germany

By: Anna Lena Hallmann

With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept, namely the ‘Initiative for the responsible use and creation of children’s food advertising’.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

47

Publisher

Anchor Academic Publishing (aap_verlag)

Published Date

ISBN 10

3954897253

ISBN 13

9783954897254