Anna Lena Bischoff's Books

Cause-related Marketing: The Influence of the fit among partners, brands and cause

By: Anna Lena Bischoff

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Cause-related Marketing: The Influence of the fit among partners, brands and cause

By: Anna Lena Bischoff

The combination of efforts of Profit-Organizations and Non-Profit-Organizations to benefit from a collaboration has gained increased attention throughout the last couple of years. Events such as the BP oil leak in the Gulf of Mexico, the Enron scandal or the fraudulent participation of investment banks in the most recent financial crisis have fueled the discussion of ethical codes of conduct for corporations, their social responsibility in society and thus their social commitment. The contribution of business entities in social causes made them consider their possibilities to not only act socially responsible, but profitable at the same time. This called marketers to action, designing a new type of marketing, CRM, that would highlight a company’s willingness to do good, advance the company’s reputable image, enhance customer retention and increase sales.The aim of this study is the presentation of the current state of research on the impact of fit on the success of CRM. A further objective is the systematic elaboration of empirical studies to identify interactions on the fit and draw conclusions about possible effects on the success of CRM campaigns.

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diplom.de

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ISBN 10

395489694X

ISBN 13

9783954896943

Leadership Theories

Mohandas Karamchand Gandhi

By: Anna Lena Bischoff

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Leadership Theories

Mohandas Karamchand Gandhi

By: Anna Lena Bischoff

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GRIN Verlag

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ISBN 10

3640759982

ISBN 13

9783640759989

Change and Renewal - Organizational Development

By: Anna Lena Bischoff,L. Sällström,P. Trimborn

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Change and Renewal - Organizational Development

By: Anna Lena Bischoff,L. Sällström,P. Trimborn

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Växjö University (Organizational Development), course: Change and Renewal, language: English, abstract: In the late 1990's Ericsson faced major problems, selling their products to customers. Ericsson experienced a crash from being the market leader to rock bottom. To save Ericsson's reputation, they needed to find a solution to their problem to survive in the market. Therefore Ericsson's approach was to look for a company, which would provide the expertise, they lacked. They found an equal partner in Sony and built a Joint Venture with them. However, success is not automatically guaranteed when joining forces with another company. Success is a question of many aspects. The change and turnaround at Ericsson is described in this work. Furthermore is the sucess of the change discussed, using theoretical models from the works of French/Bell "Organizational Development" The Congruence Model and The Litwin/Burke Model. Furthermore the approach of Innovative Organizations was used as well as Jackson/Carter's "Rethinking Organizational Behaviour" approach on Semiotics, Power and Knowledge.

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GRIN Verlag

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ISBN 10

3640776097

ISBN 13

9783640776092

The process of Action Research and Interactive Methods

By: Anna Lena Bischoff

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The process of Action Research and Interactive Methods

By: Anna Lena Bischoff

Seminar paper from the year 2016 in the subject Business economics - General, grade: 2,0, Linneaus University (School of Economics), course: Action Research and Interactive Methods, language: English, abstract: This report is to conduct a preliminary project plan which consists of: project description, time and activity plan, assigned responsibilities, and risk analysis. In the accompanying parts a short portrayal of the technique will be trailed by an assessment and its utilization to the project work.

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GRIN Verlag

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ISBN 10

3668266867

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9783668266865

Action research and interactive methods. Introduction to planning a research project

By: Anna Lena Bischoff

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Action research and interactive methods. Introduction to planning a research project

By: Anna Lena Bischoff

Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,3, Linneaus University (School of Economics), course: Action Research and Interactive Methods, language: English, abstract: In order to use methods to get a successful result, time planning and researching the energy topic is the most important preparatory work that needs to be done. By discussing the priorities, the possible methods that will be used in the following process, the team is able to schedule their activities. For instance, researching the topic is going to take many hours so using time efficiently is important from the beginning. Literature review will be included during the whole project but it is reasonable to take more time in the beginning for it. A timeline will give the group a good overview and provide the client, with a better understanding on what will be delivered as well as milestone events.

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GRIN Verlag

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ISBN 10

3656984468

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9783656984467

Cause Related Marketing

Fit as Success Factor in CRM

By: Anna Lena Bischoff

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Cause Related Marketing

Fit as Success Factor in CRM

By: Anna Lena Bischoff

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hamburg (Lehrstuhl für BWL, insbesondere marktorientiertes Medienmanagement), course: Marketing, language: English, abstract: The combination of efforts of Profit-Organizations (POs) and Non-Profit-Organizations(NPOs) to benefit from a collaboration has gained increased attention throughout the last couple of years (Belch & Belch, 2004). Events such as the BP oil leak in the Gulf of Mexico, the Enron scandal or the fraudulent participation of investment banks in the most recent financial crisis have fueled the discussion of ethical codes of conduct for corporations, their social responsibility in society and thus their social commitment(Kotler & Lee, 2005), (Hess, Rogovsky, & Dunfee, 2002), (Horrigan, 2010). The contribution of business entities in social causes made them consider their possibilities to not only act socially responsible, but profitable at the same time (Zdravkovic, Magnusson, & Stanley, 2010). This called marketers to action, designing strategies that would highlight a company's willingness to do good, advance the company's reputable image, enhance customer retention and increase sales (ib.).The success of this new and uprising type of marketing, CRM, is determined by many factors, one of them being the fit of the collaborating partners (Fries, 2010). The aim of this work is the presentation of the current state of research of the success of CRM. A further objective of this thesis is the systematic elaboration of empirical studies to draw conclusions about possible effects on the success of CRM campaigns.

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GRIN Verlag

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ISBN 10

3656119228

ISBN 13

9783656119227

Mergers & Acquisitions

A trendy fad or sustainable value creation?

By: Anna Lena Bischoff,Linn Sällström,Jesco A. Danylow

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Mergers & Acquisitions

A trendy fad or sustainable value creation?

By: Anna Lena Bischoff,Linn Sällström,Jesco A. Danylow

Bachelor Thesis from the year 2011 in the subject Business economics - Investment and Finance, grade: B/1,7, , language: English, abstract: Today, companies need to constantly expand their business to stay ahead of the severe competition. As competition grows more intense, it makes sense to join forces or simply acquire the rival to provide the most diverse service and to reach even the last customer. But is it really only about the need for efficiency to merge and acquire competitors? Are managers and investors right about their hope, that every new acquisition or merger offers more control over the market? Or are they themselves pushed into these promising expectations? This research focuses on how social behavior influences value creation in mergers and acquisitions. Throughout history, waves have been observed that reflect the excessive hype for perennial need of growth. Growth by acquisitions and mergers is seen as key element to create value by investors and managers. However, reality looks different. This research focuses on a two step approach by first describing underlying social catalysts that amplify the trend towards value creation in mergers and acquisitions. Secondly, to verify the investigation of social behavior, the results are matched to a financial approach to detect whether the transaction price justifies the current value and possible synergies or whether value is destroyed. A case study was conducted of Boss Media AB, a software company situated in the online gaming industry, which experienced several mergers and acquisitions since their foundations and was eventually acquired itself. The company provided an interview and further information on their involvement with mergers and acquisitions. The research showed that mergers and acquisitions continue to increase in number and value, leading to the amplitude of each wave being higher than the previous one. This also means that more value is destroyed. It is illustrated that managers being determined to have bet on the right horse, are often more influenced by social behavior and trends than they think they are. Blinded by the overestimation of their own abilities, and prosperous shortterm profits, managers overvalue their investment choices. Hence, the research implies that managers destroy shareholder value even though they initially intended to create it.

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124

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GRIN Verlag

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ISBN 10

3640968395

ISBN 13

9783640968398

Porter's Value Chain and the REA Analysis as an Accounting Information System

By: Anna Lena Bischoff

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Porter's Value Chain and the REA Analysis as an Accounting Information System

By: Anna Lena Bischoff

Seminar paper from the year 2011 in the subject Business economics - Accounting and Taxes, grade: 1,7, Linnaeus University (-), language: English, abstract: Rachel Branckowitz and Rick Young are two dentists who are merging their offices together. They are faced with finding an Accounting Information System that fulfils their requirements e.g. the extended number of clients. The merging and system implementation is due in six month. Therefore Porter's Value Chain will be derived as a solution after having explained the Value Chain concept. From there on a REA Analysis will be developed, which will be explained in detail. The Case used in this paper "Designing and Implementing an Information System for the Dental Office of Branckowitz & Young" by Alex Nikitkov and Barbara Sainty can be found in "ACCOUNTING PERSPECTIVES Instructional Cases Teaching Notes and Supplementary Materials" Volume 7, Issue 4.

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GRIN Verlag

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ISBN 10

3640987527

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9783640987528

The Balanced Scorecard

By: Anna Lena Bischoff

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The Balanced Scorecard

By: Anna Lena Bischoff

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Linnaeus University (-), course: Management Accounting, language: English, abstract: Ericsson, operating in four major segments, providing communication networks, services, multimedia solutions and mobile phones, has become a multinational cooperation. Despite its traditional roots, emphasize lays on quality, innovation and sustainability. Due to its large size it has become vital to find a management system everyone is able to participate in on the one hand and which properly and timely monitors success and failure on the other hand. This Case explains the Balanced Scorecard, a performance measurement system, which includes four different perspectives, the Financial Perspective, the Customer Perspective, the Internal Perspective and the Innovation and Human Perspective. These perspectives are implemented into the strategy of a company.

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GRIN Verlag

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3640987500

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9783640987504

Methods at work. Conscious application of design methods for successful product development

By: Anna Lena Bischoff

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Methods at work. Conscious application of design methods for successful product development

By: Anna Lena Bischoff

Seminar paper from the year 2016 in the subject Design (Industry, Graphics, Fashion), grade: 1,3, Linnaeus University (Design), course: Methods at Work, language: English, abstract: Many design methods are unconsciously used in creative processes (Lindemann, 2003). However understanding design methods better, gives the opportunity to improve the design process by applying adequate methods more consciously (Andreasen, Hansen, & Cash, 2015). Even though unconscious design methods are processed much faster, they can lead to ineffectiveness (Lindemann, 2003). By making use of adequate methods, the process can lead to a more satisfying outcome. Furthermore the design process becomes more approachable to other disciplines working with a designer.

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GRIN Verlag

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3668142068

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9783668142060

Methods at Work in Engineering. The weighted matrix, Pugh Matrix and QFD method for decision making in product development

By: Anna Lena Bischoff

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Methods at Work in Engineering. The weighted matrix, Pugh Matrix and QFD method for decision making in product development

By: Anna Lena Bischoff

Seminar paper from the year 2016 in the subject Engineering - General, grade: 1,3, Linnaeus University (School of Engineering and Business), course: Methods at Work, language: English, abstract: Only suitable methods can help to move forward in the process of product development. Therefore it is important to choose a method that fits the product, current stage of development process and the team. The project is currently in the evaluation phase in accordance to the value methodology. One of the major purposes of this stage is to come up with a short list of projects with the highest potential. Hence, a selection process needs to be executed to produce a focused concept. The focus concept will then be used in the next stages to be developed further. The weighted matrix is a method that is used at an early stage in product development process to select a concept that looks the most promising. This method helps to increase customer value and at the same time make a selection that is objective. Therefore the weighted matrix was chosen in this project to help make a selection among the choice of concepts. Often it is difficult to come to a consensus among group members as everyone is biased by their profession. Everyone has a subjective way of ranking the concepts according to their experiences and knowledge. Such a ranking can lead to dissatisfaction and conflicts in the team as well as choosing a concept that has not the most potential from a customer perspective. The weighted matrix makes the decision process on the one hand a group experience where everyone is involved and gets the acknowledgement of their knowledge and on the other hand more objective.

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GRIN Verlag

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3668152098

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9783668152090

Porters Five Forces. Innovation through Business, Engineering and Design

How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective?

By: Anna Lena Bischoff

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Porters Five Forces. Innovation through Business, Engineering and Design

How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective?

By: Anna Lena Bischoff

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Linnaeus University, course: Innovation through Business, Engineering and Design, language: English, abstract: This report will critically analyse the design concepts for the case company by competiveness and customer expectations. Finally it will be critically reflected up on the case company’s current situation and opportunities for the future. How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective? To create a meaningful, successful product, market insights and knowledge about customer expectations are needed. Knowing the customer’s desires helps to develop meaningful products that meet market demands. Besides being aware of the motivation for a product introduction, knowing the products market is crucial. Competition can make or break a products future. The desire to expand or enter a new market can lead to many avoidable mistakes. These hurdles can be circumvented by doing a thorough competitor analysis so that no unpleasant surprise waits around the corner.

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GRIN Verlag

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3668209081

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9783668209084

Leadership Theories - Gandhi as leader

The application of leadership skills in organizations on a great leader of our time according to Gary A. Yukl

By: Anna Lena Bischoff

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Leadership Theories - Gandhi as leader

The application of leadership skills in organizations on a great leader of our time according to Gary A. Yukl

By: Anna Lena Bischoff

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Växjö University, course: Leadership Theories, language: English, abstract: What makes a great leader great? What kind of skills does he use? Why are people still recognizing him for his behavioral skills? Is it possible to replicate those e.g. in business life? Gandhi was a leader of one of a kind. Not only did he see himself not as leader, but someone to help people reach their highest goals. He was truly inspirational and stood up for ethical values that all too often got lost nowadays. Still many people worship them and would like to live up to them. His values and beliefs can easily be applied in business life by treating every human as such and are a wakeup call to organizations. As recent events as for instance the Financial Crisis have shown us, thinking about profit without moral behaviour will lead to devastating results. This work is mainly based on "Leadership in Organizations" by Gary A. Yukl and "The Three Faces of Leadership" by Hatch et al.

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GRIN Verlag

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3640754875

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9783640754878

Tacit and theoretical knowledge in skill development

By: Anna Lena Bischoff

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Tacit and theoretical knowledge in skill development

By: Anna Lena Bischoff

Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,0, Linnaeus University (School of Economics), course: Skills and Technology, language: English, abstract: The course describes the topics of tacit knowledge, the introduction to the area of Skill and Technology, makes distinctions between rules and the following of rules, between the abstract and the concrete, and problems and dilemmas in society from the perspective of professional skill.

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GRIN Verlag

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3668290393

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9783668290396

Ethics and Trust. A Literature Review on Cloud Computing Services

By: Anna Lena Bischoff

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Ethics and Trust. A Literature Review on Cloud Computing Services

By: Anna Lena Bischoff

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Linneaus University (School of Business and Economics), course: Contemporary Marketing, language: English, abstract: Even though security issues when using cloud computing services have been looked at from a technical perspective, research has failed to explain why consumers use cloud services extensively despite their distrust. Observations have been made that users are in a dilemma where they use a service they are not comfortable with. Besides trust, the ethical perspective of all stakeholders in cloud computing has not been discussed or connected to the issue of trust. The unease consumers feel when signing up for a cloud service could be transformed from a dilemma into a competitive advantage. Therefore, it is of high interest to cloud service providers to understand how they can gain competitive advantage over competitors by building consumer relationships based on trust and ethical norms. The results of this literature review show that making use of insights into cloud computing issues and awareness for trustful, ethical relationships with the customer, service providers can create competitive advantage. Following ethical norms and building trust with customers enables companies to gain first-mover-advantages in the field of cloud computing services. They can successfully distance themselves from competitors by promoting marketing campaigns that emphasize their high ethical standards and treatment of users. This paper adds the dimension of ethics to the dilemma of mistrust in cloud computing, exploring whether this is a key influence on consumer trust, since there was a research gap discovered in researching a trustful provide-user relationship as well as an ethical perspective in cloud computing.

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GRIN Verlag

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ISBN 10

3668407649

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9783668407640

Validating the social media strategies of adidas and Nike on Facebook and Instagram

By: Anna Lena Bischoff

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Validating the social media strategies of adidas and Nike on Facebook and Instagram

By: Anna Lena Bischoff

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Linneaus University (School of Business and Economics), course: E-Business Management, language: English, abstract: Social media (SM) strategies have gained major importance for the retailers in the last decade. The effective use of SM channels for marketing purposes leads to valuable information and insights about markets. However, many managers still fail to understand the importance of the possibilities of SM usage for strengthening brand perception. This might be due to the lack of commonly agreed SM success factors in academic research. The purpose of this paper is to discuss SM success factors and to evaluate how the two world leading sports brands NIKE and adidas follow the application of the discussed success factors. Based on a literature review, the authors summarized the most commonly discussed SM success factors. Data collection was conducted in a consecutive, two step approach, first extracting relevant data from the annual reports, and then withdrawing data from the companies SM channels through text mining. The data was then analysed according to the success factors summarized from academic literature. Also NIKE’s and adidas’ accomplishments in achieving their goals set in the annual reports on SM were examined. adidas achieves a higher success rate than NIKE in laying out their SM strategy. Both adidas and NIKE cannot entirely live up to their ambitions, underperforming on SM in practice.

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GRIN Verlag

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3668409293

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9783668409293

Focus Groups as a method for product development. The funeral market in Sweden

By: Anna Lena Bischoff

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Focus Groups as a method for product development. The funeral market in Sweden

By: Anna Lena Bischoff

Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,7, Linnaeus University, course: Methods at work, language: English, abstract: This report is about the business methods. The report is based on the achievements acquired in the last modules. Suitable methods are needed in the business module to help the team move forward in their product development process. Currently, the team has developed several concepts with different connection types and design styles. However, the team has no idea whether others will like this product. Without such awareness, the team would be blind to see the potential risks and shortages in the project. Thus one method is introduced to make the team aware of how potential clients or companies think about this product. The method described is a focus group. It is introduced in more detail in this paper to discuss the advantages and few disadvantages it contains. In a focus group different target customers are gathered to discuss their views about the product’s materials, the designs and whether they would purchase this product or not. If they are not interested in buying the product it is of value for the team to know, what influenced their decisions. Since this is a very special product, not only the views of potential customers are of interest, but also the knowledge and experience of experts, such as funeral companies. Therefore an interview was conducted with a funeral company to validate customer opinions.

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GRIN Verlag

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ISBN 10

3668169683

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9783668169685

Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation

By: Anna Lena Bischoff

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Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation

By: Anna Lena Bischoff

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Linnaeus University (Business and Economics), course: Innovation through Business, Engineering and Design, language: English, abstract: This report discusses the concept of fiber board coffins on the Swedish market from the perspective of target costing as well as co-creation. The main method used to derive the empirical findings was a focus group. This report is the third report in a series where the product of fiber board coffins was developed from initial design stage to engineering phase and finally this business report. Due to the shift from a company centric view to a customer centric view on the market place, companies need to adapt their strategies when launching a new product to make sure they offer an added value to the customer. Target costing considers the customer-centric view by setting a price first and then deriving the placement of costs. Distribution of costs is done by seeking the customer’s opinion and asking for what is important to them in the product. The report describes how the target price was set and costs distributed to reach a satisfactory product for both the client and the company. Besides costs, consumer behavior and customer value influence how the product should be marketed. Two main areas influence the consumer when purchasing a product: macro, external, and micro, internal factors. It was found that the macro factors play an important role when setting boundaries to the product whereas the micro factors can be used to place the product and derive a unique selling proposition. The consulted focus group showed clear results. The three most important factors in the purchase of a coffin are price, color and sustainability. From all the insights mentioned above an advertisement of a catalogue was developed and the conclusion reflects the concept, how to market it, and what could be a motivation to purchase it.

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GRIN Verlag

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3668193126

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9783668193123

Leadership Theories - Gandhi as Leader

The Application of Leadership Skills in Organizations on a Great Leader of Our Time According to Gary A. Yukl

By: Anna Lena Bischoff

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Leadership Theories - Gandhi as Leader

The Application of Leadership Skills in Organizations on a Great Leader of Our Time According to Gary A. Yukl

By: Anna Lena Bischoff

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GRIN Verlag

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3640755065

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9783640755066

Advertisement reading. The hidden message in marketing

By: Anna Lena Bischoff

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Advertisement reading. The hidden message in marketing

By: Anna Lena Bischoff

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of California, Berkeley , course: Advertising America, language: English, abstract: This work looks at advertisements and how to read, analyse and interpret them. Similar to the analysis in art and the interpretation of paintings, this work analyses and interprets one specific ad into depth. The analysis is conducted on a theoretical background and then interpreted by the author. This work also shows on how to interpret different angles and details of advertisements.

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GRIN Verlag

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3656765898

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9783656765899

Validating the social media strategies of adidas and Nike on Facebook and Instagram

By: Anna Lena Bischoff

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Validating the social media strategies of adidas and Nike on Facebook and Instagram

By: Anna Lena Bischoff

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Linneaus University (School of Business and Economics), course: E-Business Management, language: English, abstract: Social media (SM) strategies have gained major importance for the retailers in the last decade. The effective use of SM channels for marketing purposes leads to valuable information and insights about markets. However, many managers still fail to understand the importance of the possibilities of SM usage for strengthening brand perception. This might be due to the lack of commonly agreed SM success factors in academic research. The purpose of this paper is to discuss SM success factors and to evaluate how the two world leading sports brands NIKE and adidas follow the application of the discussed success factors. Based on a literature review, the authors summarized the most commonly discussed SM success factors. Data collection was conducted in a consecutive, two step approach, first extracting relevant data from the annual reports, and then withdrawing data from the companies SM channels through text mining. The data was then analysed according to the success factors summarized from academic literature. Also NIKE’s and adidas’ accomplishments in achieving their goals set in the annual reports on SM were examined. adidas achieves a higher success rate than NIKE in laying out their SM strategy. Both adidas and NIKE cannot entirely live up to their ambitions, underperforming on SM in practice.

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3668409293

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9783668409293

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