This book considers the effect of China’s unprecedented economic growth and more prominent geopolitical role in the twenty-first century. Rising powers considerably alter international relations, leading to the emergence of a multipolar world order that impacts more traditional international players like the European Union (EU). China’s growing economic and diplomatic influence is particularly relevant in Africa, where it presents an alternative to conventional North-South relations and proposes a new type of South-South partnership. Stahl examines the EU’s foreign policy response regarding China’s growing presence in Africa, as well as the EU’s attempts to refocus attention on the African continent. Drawing on a rich body of evidence collected through fieldwork in China and Africa, and extensive expert interviews, the author sheds light on the novel trend of EU-China-Africa trilateral relations. The book offers a new analytical framework for the study of the EU’s foreign policy of engagement with emerging powers and will appeal to graduate students and scholars interested in the EU’s international role, international relations and development, as well as contemporary Chinese and African studies.
Europe, China, and the Limits of Normative Power is a groundbreaking book, offering insights into European influence regarding China’s development, during a period when Europe confronts its most serious political, social, and economic crises of the post-war period. Considering Europe’s identity and its future international relevance, this book examines the extent to which Europe’s multi-layered governance structure, the normative divergence overshadowing EU–China relations and Europe’s crises continue to shape – and often limit – Europe’s capacity to inspire China’s development.
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
The region of the Himalayas and the adjoining Tibetan plateau is known for its unique and characteristic vernacular architecture and housing culture which is slowly but surely disappearing. The first part of the book analyses 21 traditional houses in the region that respond in diverse ways to the specifics of their location and local climate. The second part presents a comparative study of the construction elements – walls, roof and façades – using photographs and hand-drawn construction details. The newly produced scale drawings provide an excellent basis for comparative review. Detailed plans, atmospheric photographs and informative texts take the reader on a journey through a fascinating building culture.
Cette vue d'ensemble des développements les plus fascinants du paysage urbain de Hong Kong présente le travail de designers reconnus tels que Philippe Starck et Tony Chi et ses associés. Ce guide avec plan de situation pratique s'adresse aux visiteurs de Hong Kong aussi bien qu'aux connaisseurs de design.
This book considers the effect of China’s unprecedented economic growth and more prominent geopolitical role in the twenty-first century. Rising powers considerably alter international relations, leading to the emergence of a multipolar world order that impacts more traditional international players like the European Union (EU). China’s growing economic and diplomatic influence is particularly relevant in Africa, where it presents an alternative to conventional North-South relations and proposes a new type of South-South partnership. Stahl examines the EU’s foreign policy response regarding China’s growing presence in Africa, as well as the EU’s attempts to refocus attention on the African continent. Drawing on a rich body of evidence collected through fieldwork in China and Africa, and extensive expert interviews, the author sheds light on the novel trend of EU-China-Africa trilateral relations. The book offers a new analytical framework for the study of the EU’s foreign policy of engagement with emerging powers and will appeal to graduate students and scholars interested in the EU’s international role, international relations and development, as well as contemporary Chinese and African studies.
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