No enterprise today is proud of being unchanged. Stability is understood more as a sign of stagnation than reliability, and enterprises that do not change and do not evolve are commonly regarded as fossilized. Increasing globalization processes often force today’s enterprises to make organizational changes, but the effectiveness of these processes relies on its organizational culture. This book argues that the problem behind organizational culture is its multilevel structure, including the visible and hidden levels. It addresses difficult questions, such as: Is it better to make thorough, but more painful changes, or to gradually introduce small improvements? It also demonstrates that organizational culture is not a fixed phenomenon: its shaping takes place in stages, and it is essential to take such stages into account in the process of implementing the strategy of an enterprise. Providing a comprehensive insight into "organizational culture" and its relationship to change, this book will be essential reading for professionals involved in business management and IT management throughout the world. Its analyses and suggestions will allow for improved organizational culture and change management in business environments.
The growing importance of projects in organizations, combined with difficulties in their implementation, is accompanied by the need for professional knowledge in the field of project management. It results from the complexity of project management problems and the difficulty of knowledge that must be applied. However, surprisingly little is known about this topic, especially in the context of European small and medium-sized enterprises (SMEs). Project Management in Small and Medium-Sized Enterprises: A European Perspective attempts to fill this specific research gap. The book analyses the process of managing projects being implemented by small and medium-sized firms from Europe, identifies organizational processes, and verifies which elements of these processes require improvement. It concentrates on issues around the multifaceted characteristics of project management, with particular emphasis on the process of managing European small and medium enterprises. The book is the result of many years of empirical research and consists of two main parts: A systematization of concepts, terminology, and thus knowledge in the field of project management, with particular emphasis on the phases of planning, organizing, as well as leading and controlling in the project, as well as small and medium-sized enterprises, with particular emphasis on their specificity and role in the modern European economy. A systematization of concepts, terminology, and thus knowledge in the field of project management, with particular emphasis on the phases of planning, organizing, as well as leading and controlling in the project, as well as small and medium-sized enterprises, with particular emphasis on their specificity and role in the modern European economy Verification and development of such model procedures in the management of projects so that the SME enterprises’ functioning will be efficient and effective. There is a close relationship between the two parts. The theoretical part is the foundation on which practical considerations are later carried out. Integrating theoretical and practical issues, the book introduces new content to the literature and has the practical value of indicating how to manage projects in SMEs in the European Union. It also examines the decision-making processes related to project management in these organizations.
Anna Brzozowska-Krajka's Ethnoculture in the Diaspora: Between Regionalism and Americanisation is a pioneering monograph in Polish and American cultural studies. It deals with various aspects of the functioning of Polish immigrants' folk culture in the context of American multiculturalism. This monograph is based on its author's many years of research into the culture of Polish immigrants in the United States, mainly in the areas of metropolitan Chicago and on the East Coast. It defines the significance of the local (regional) cultures of the immigrants' country of origin for shaping their cultural identity under the conditions of diaspora. It indicates various degrees of identification with and distance from the source culture (of the country of origin). The monograph presents, interprets, and theorizes various forms of cultural expression of the Tatra highlander ethnic subgroup (Górals) within American Polonia, of the private and public face of its ethnicity. They include musical, song, and dance folklore, folk rituals (of the liturgical year, family rituals), folk art, folk costume, regional architecture, and ethno-marketing. Ethnoculture in the Diaspora is an essential work for the increasingly important field of folkloristic investigations of diasporic cultures that draw on the application of methods from the anthropology of culture and cultural studies. The study also has diagnostic value in the context of the explosion of ethnicity in the U.S. since the 1960s.
An increase in the global demand for energy, combined with an increase in the price of energy and energy products, has advanced the growing interest in renewable energy technologies and the wide implementation of renewable energy sources (RES). Member States of the European Union have been global leaders in the use of renewable energy and in the transition to new technologies. Management of Civic Energy and the Green Transformation: A Case Study of Poland examines the current issues of transitioning from traditional energy sources to newer, renewable energy sources, while balancing supplies, and working synergistically with existing, conventional sources. Features: Offers a balanced blend of theory and practice of development economics for renewable energy implementation Presents a case study of how Poland is working towards their energy transition, and provides other examples and recent statistical data from other European Union countries Analyses the legal and systemic conditions supporting the development of renewable energy systems and offers direction on the potential for the green development of the civic energy sector
This book presents a new approach to the issue of project management, showing how it can be approached through the lens of sustainability. The nature of sustainable project management is not only to achieve economic goals, but also environmental and social ones. Considering project management from the perspective of sustainability is very important because sustainable development cannot keep up with the pace and scale of accumulation of ecological and social problems. The natural potential of the Earth is quickly running low. The global equilibrium between the Earth’s ecosystems, which have developed for millions of years, and the human world of production and consumption, becomes disrupted. The focus is on a functional approach to the subject, allowing management and business to implement the methodology discussed. Topics discussed include sustainable planning, sustainable organizing, sustainable leading and sustainable controlling. The authors use their combined experience in the area to inform their novel approach. The book will be especially useful for people who are project managers, members of project teams and other project stakeholders. It may also be a useful reference for scientists and students studying the fields of management, IT and business.
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
An orphaned countess. A hidden diary. A story of survival in the face of imperial invasion. This is the true story of Countess Anna Maria as she survives Poland in 1791.
This book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organisations and e-business in the era of the digital economy. Rapid IT development has created modern business proposals such as digital and virtual currencies, crowdfunding, peer-to-peer lending, mobile banking, online investing and new payment systems. This allows organisations and firms to increase competitiveness by using financial products and services, thus increasing their value. Information technology users receive significant timesaving and a choice of investment options. At the same time, there is a new challenge for regulators who must monitor how this or that technology affects the financial sector. The authors have collected and systematised information on the models of using information technology in e-business as well as issues of applying information technology in smart organisations and public institutions. The book addresses the issues of risk management in organizations and the problems of personal and social risks resulting from the use of information technology. In addition, the book presents a review of e-commerce sectors and models as well as e-commerce tools, international payment systems and modern money systems. Risks, threats and security rules for using banking services, e-commerce and payment systems are reviewed and systematised.
An increase in the global demand for energy, combined with an increase in the price of energy and energy products, has advanced the growing interest in renewable energy technologies and the wide implementation of renewable energy sources (RES). Member States of the European Union have been global leaders in the use of renewable energy and in the transition to new technologies. Management of Civic Energy and the Green Transformation: A Case Study of Poland examines the current issues of transitioning from traditional energy sources to newer, renewable energy sources, while balancing supplies, and working synergistically with existing, conventional sources. Features: Offers a balanced blend of theory and practice of development economics for renewable energy implementation Presents a case study of how Poland is working towards their energy transition, and provides other examples and recent statistical data from other European Union countries Analyses the legal and systemic conditions supporting the development of renewable energy systems and offers direction on the potential for the green development of the civic energy sector
The growing importance of projects in organizations, combined with difficulties in their implementation, is accompanied by the need for professional knowledge in the field of project management. It results from the complexity of project management problems and the difficulty of knowledge that must be applied. However, surprisingly little is known about this topic, especially in the context of European small and medium-sized enterprises (SMEs). Project Management in Small and Medium-Sized Enterprises: A European Perspective attempts to fill this specific research gap. The book analyses the process of managing projects being implemented by small and medium-sized firms from Europe, identifies organizational processes, and verifies which elements of these processes require improvement. It concentrates on issues around the multifaceted characteristics of project management, with particular emphasis on the process of managing European small and medium enterprises. The book is the result of many years of empirical research and consists of two main parts: A systematization of concepts, terminology, and thus knowledge in the field of project management, with particular emphasis on the phases of planning, organizing, as well as leading and controlling in the project, as well as small and medium-sized enterprises, with particular emphasis on their specificity and role in the modern European economy. A systematization of concepts, terminology, and thus knowledge in the field of project management, with particular emphasis on the phases of planning, organizing, as well as leading and controlling in the project, as well as small and medium-sized enterprises, with particular emphasis on their specificity and role in the modern European economy Verification and development of such model procedures in the management of projects so that the SME enterprises’ functioning will be efficient and effective. There is a close relationship between the two parts. The theoretical part is the foundation on which practical considerations are later carried out. Integrating theoretical and practical issues, the book introduces new content to the literature and has the practical value of indicating how to manage projects in SMEs in the European Union. It also examines the decision-making processes related to project management in these organizations.
No enterprise today is proud of being unchanged. Stability is understood more as a sign of stagnation than reliability, and enterprises that do not change and do not evolve are commonly regarded as fossilized. Increasing globalization processes often force today’s enterprises to make organizational changes, but the effectiveness of these processes relies on its organizational culture. This book argues that the problem behind organizational culture is its multilevel structure, including the visible and hidden levels. It addresses difficult questions, such as: Is it better to make thorough, but more painful changes, or to gradually introduce small improvements? It also demonstrates that organizational culture is not a fixed phenomenon: its shaping takes place in stages, and it is essential to take such stages into account in the process of implementing the strategy of an enterprise. Providing a comprehensive insight into "organizational culture" and its relationship to change, this book will be essential reading for professionals involved in business management and IT management throughout the world. Its analyses and suggestions will allow for improved organizational culture and change management in business environments.
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
This book presents a new approach to the issue of project management, showing how it can be approached through the lens of sustainability. The nature of sustainable project management is not only to achieve economic goals, but also environmental and social ones. Considering project management from the perspective of sustainability is very important because sustainable development cannot keep up with the pace and scale of accumulation of ecological and social problems. The natural potential of the Earth is quickly running low. The global equilibrium between the Earth’s ecosystems, which have developed for millions of years, and the human world of production and consumption, becomes disrupted. The focus is on a functional approach to the subject, allowing management and business to implement the methodology discussed. Topics discussed include sustainable planning, sustainable organizing, sustainable leading and sustainable controlling. The authors use their combined experience in the area to inform their novel approach. The book will be especially useful for people who are project managers, members of project teams and other project stakeholders. It may also be a useful reference for scientists and students studying the fields of management, IT and business.
The recording industry has famously been transformed by technology throughout its entire history. The book presents an analysis of these changes using Porter's five forces model. The author highlights the evolution of buyers' and suppliers' power, the emergence of new competitors, product innovation and rivalry between companies in the industry driven by economic, political, social and legal factors. As an early mover in the social diffusion of copyright-sensitive content, the recording industry reflected in this book serves as an important reference for the analysis of other cultural and creative sectors.
This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.
This book explores various aspects of marriage and the ways it is viewed and conceptualized in the body of Anglo-American anti-proverbs (or proverb transformations). It also depicts those who contribute to the institution of marriage (that is, husbands and wives), and analyses their nature, qualities, attributes and behaviours as revealed through such anti-proverbs. In addition, the text investigates those who remain single and do not belong to the institution of marriage, but contribute to the institution of marriage. It will appeal to a wide range of readers, from the casually interested general reader to the paremiologist, paremiographer, lexicographer, and anthropologist.
This book is the first comparative study of English, German, French, Russian and Hungarian anti-proverbs based on well-known proverbs. Proverbs are by no means fossilized texts but are adaptable to different times and changed values. While anti-proverbs can be considered as variants of older proverbs, they can also become new proverbs reflecting a more modern worldview. Anti-proverbs are therefore a lingo-cultural phenomenon that deserves the attention of cultural and literary historians, folklorists, linguists, and general readers interested in language and wordplay.
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions. This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.