Anna Antczak's Books

Cross-Cultural Personal Selling

Agents’ Competences in International Personal Selling of Services

By: Anna Antczak,Barbara A. Sypniewska

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Cross-Cultural Personal Selling

Agents’ Competences in International Personal Selling of Services

By: Anna Antczak,Barbara A. Sypniewska

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. Cross-cultural Personal Selling provides extensive empirical research results with special emphasis on competences, skills and qualifications of personal sellers which are necessary for successful, effective and efficient promotion campaigns aimed at customers from different cultures. Academics of international marketing and promotion will find this study extremely useful, as well as practitioners looking to expand their knowledge on personal selling.

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Page Count

172

Publisher

Springer

Published Date

ISBN 10

3319555774

ISBN 13

9783319555775

Management of Organizational Culture as a Stabilizer of Changes

Organizational Culture Management Dilemmas

By: Ibrahiem M. M. El Emary,Anna Brzozowska,Dagmara Bubel

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Management of Organizational Culture as a Stabilizer of Changes

Organizational Culture Management Dilemmas

By: Ibrahiem M. M. El Emary,Anna Brzozowska,Dagmara Bubel

No enterprise today is proud of being unchanged. Stability is understood more as a sign of stagnation than reliability, and enterprises that do not change and do not evolve are commonly regarded as fossilized. Increasing globalization processes often force today’s enterprises to make organizational changes, but the effectiveness of these processes relies on its organizational culture. This book argues that the problem behind organizational culture is its multilevel structure, including the visible and hidden levels. It addresses difficult questions, such as: Is it better to make thorough, but more painful changes, or to gradually introduce small improvements? It also demonstrates that organizational culture is not a fixed phenomenon: its shaping takes place in stages, and it is essential to take such stages into account in the process of implementing the strategy of an enterprise. Providing a comprehensive insight into "organizational culture" and its relationship to change, this book will be essential reading for professionals involved in business management and IT management throughout the world. Its analyses and suggestions will allow for improved organizational culture and change management in business environments.

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Page Count

217

Publisher

CRC Press

Published Date

ISBN 10

1000060977

ISBN 13

9781000060973

A History of Polish Literature

By: Anna Nasiłowska

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A History of Polish Literature

By: Anna Nasiłowska

Anna Nasilowska's A History of Polish Literature is a one-volume guide that immerses readers in the rich tapestry of Polish literature and reveals its enduring impact on European identity from the Middle Ages to the late twentieth century. By exploring key themes, writers, and works and grounding her discussion in crucial biographical context, she weaves together the lives of a carefully curated list of Polish writers to paint a vivid literary portrait, elucidating the epochs that these writers shaped. Offering indispensable insights for readers who may be unfamiliar with the world of Polish literature, it is an excellent jumping-off-point for further study and learning.

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Page Count

605

Publisher

Academic Studies PRess

Published Date

ISBN 13

9798887192796

Cross-Cultural Personal Selling

Agents’ Competences in International Personal Selling of Services

By: Anna Antczak,Barbara A. Sypniewska

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Cross-Cultural Personal Selling

Agents’ Competences in International Personal Selling of Services

By: Anna Antczak,Barbara A. Sypniewska

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

172

Publisher

Springer

Published Date

ISBN 10

3319555774

ISBN 13

9783319555775

Book's by Anna Antczak

Cross-Cultural Personal Selling

Cross-Cultural Personal Selling

Management of Organizational Culture as a Stabilizer of Changes

Management of Organizational Culture as a Stabilizer of Changes

A History of Polish Literature

A History of Polish Literature

Cross-Cultural Personal Selling

Cross-Cultural Personal Selling

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