Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
This book enables readers to interrogate the technical, rhetorical, theoretical, and socio-ethical challenges and opportunities involved in the development and adoption of augmentation technologies and artificial intelligence. The core of our human experience and identity is forever affected by the rise of augmentation technologies that enhance human capability or productivity. These technologies can add cognitive, physical, sensory, and emotional enhancements to the body or environment. This book demonstrates the benefits, risks, and relevance of emerging augmentation technologies such as brain–computer interaction devices for cognitive enhancement; robots marketed to improve human social interaction; wearables that extend human senses, augment creative abilities, or overcome physical limitations; implantables that amplify intelligence or memory; and devices, AI generators, or algorithms for emotional augmentation. It allows scholars and professionals to understand the impact of these technologies, improve digital and AI literacy, and practice new methods for their design and adoption. This book will be vital reading for students, scholars, and professionals in fields including technical communication, UX design, computer science, human factors, information technology, sociology of technology, and ethics. Artifacts and supplemental resources for research and teaching can be found at https://fabricofdigitallife.com and www.routledge.com/9781032263755.
Cleft Palate and Craniofacial Conditions is the marketing leading title for the graduate course on craniofacial conditions and cleft palate or as a sourcebook for health care professionals who provide service in this area. It is designed to be a how-to guide as well as a source of didactic and theoretical information. Author, Ann Kummer, is a highly recognized and respected actice clinician with a specialty in the field.
First Published in 1999. This fully updated second edition is an essential reference book that contains a wealth of resources and practical information relating to the education and care of children with special educational needs. Within its pages you will find an accessible, jargon-free overview of current SEN policies and how they affect parents, teachers and children; contact details of over 1,000 selected organizations, charities and services that exist to help the child with special educational needs; an extensive glossary of terms and medical conditions associated with special education; pointers to useful resources on the Internet; the names and addresses of Local Education Authorities, all of which can provide information on inclusive schooling; the names and addresses of over 1,800 special schools in the UK; and advice on how to make links with other professionals, to ensure all children with special educational needs are getting the attention to which they are entitled. Any teacher, teaching assistant, parent or carer of a child or children with special educational needs will find this book a useful companion.
A huddle of wooden sheds in a courtyard off the Boulevard Montmartre known as Cormon's atelier was where the handsome art student from Sydney, John Peter Russell, first met the haunted, intense newcomer from Holland, Vincent van Gogh. Both were foreigners in the competitive art world of Paris in the 1880s, and over the next two years both would discover a passion for colour painting. Now, for the first time, Ann Galbally traces the passage of this extraordinary and unlikely friendship. The two spent hours together in a Paris studio experimenting with the fast-moving changes in art practice. Both artists ultimately rejected the Impressionist's world of urban sophistication and left Paris to develop colour painting in isolation, Van Gogh at Arles in Provence, and Russell on Belle Ile off the coast of Brittany. With a supporting cast including Gauguin, Rodin, Monet and Matisse this is a journey through the struggles and failures, plots and intrigues of artistic life. A tale of love found and lost and ultimate tragedy, it makes for enthralling reading.
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
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