Ann Handley's Books

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

By: Ann Handley

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Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

By: Ann Handley

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

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325

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John Wiley & Sons

Published Date

ISBN 10

1118905555

ISBN 13

9781118905555

Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

By: Ann Handley

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Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

By: Ann Handley

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. In this book, you’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.

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443

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John Wiley & Sons

Published Date

ISBN 10

1119854318

ISBN 13

9781119854319

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

By: Ann Handley

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Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

By: Ann Handley

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325

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John Wiley & Sons

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ISBN 10

1118905555

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9781118905555

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

By: Ann Handley,C. C. Chapman

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Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

By: Ann Handley,C. C. Chapman

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

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327

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John Wiley & Sons

Published Date

ISBN 10

1118283031

ISBN 13

9781118283035

Homeopathy and the "Bacteriological Revolution" 1880-1895

The Reception of Germ Theory and Bacteriology in 19th‐century England and Germany

By: Carol‐Ann Galego

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Homeopathy and the "Bacteriological Revolution" 1880-1895

The Reception of Germ Theory and Bacteriology in 19th‐century England and Germany

By: Carol‐Ann Galego

In her study, Carol-Ann Galego applies Michel Foucault's genealogical method to modern medicine's protracted war on pathogens. She excavates the early struggles that bacteriology generally, and in particular its articulation of germ theory, encountered before achieving widespread acceptance. The focus of her analysis is the responses of homeopaths in Germany and England to developments in bacteriology between 1880 and 1895 - fifteen eventful years of the "bacteriological revolution" that overlap with the fifth cholera epidemic of the nineteenth century. During these formative years, the convergence of bacteriologists' isolation and cultivation of microbes with medical efforts to quell the ravages of cholera gave rise to the now predominant understanding of infectious disease as an invasion of pathogens. At the time, however, such an antagonistic response to the threat of infectious disease was anything but unanimous. As Galego demonstrates, the nuanced understandings of disease etiology that homeopaths developed during these years, alongside their efforts to confront cholera, construct a different narrative, one that provides a fascinating counterhistory to the development of modern bacteriology and its alienating relations to microbial life.

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228

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KVC Verlag NATUR UND MEDIZIN e.V.

Published Date

ISBN 10

3965620320

ISBN 13

9783965620322

Fantasy Surgery, 1880-1930

With Special Reference to Sir William Arbuthnot Lane

By: Ann Dally

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Fantasy Surgery, 1880-1930

With Special Reference to Sir William Arbuthnot Lane

By: Ann Dally

This book is about the development and effect of operations, often on the abdomen, done for psychiatric symptoms and about one of the period's most distinguished surgeons, Sir William Arbuthnot Lane. He was internationally famous in three fields of surgery (facial, mastoid and abdominal), then became deeply involved in removing colons -- thought to be the 'sink' of the body and the source of dangerous infection.

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372

Publisher

Rodopi

Published Date

ISBN 10

9042000090

ISBN 13

9789042000094

Interest in Mathematics and Science Learning

By: Ann Renninger,Martina Nieswandt,Suzanne Hidi

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Interest in Mathematics and Science Learning

By: Ann Renninger,Martina Nieswandt,Suzanne Hidi

Interest in Mathematics and Science Learning, edited by K. Ann Renninger, Martin Nieswandt, and Suzanne Hidi, is the first volume to assemble findings on the role of interest in mathematics and science learning. As the contributors illuminate across the volume's 22 chapters, interest provides a critical bridge between cognition and affect in learning and development. This volume will be useful to educators, researchers, and policy makers, especially those whose focus is mathematics, science, and technology education.

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328

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ISBN 10

0935302425

ISBN 13

9780935302424

Day Trading For Canadians For Dummies

By: Bryan Borzykowski,Ann C. Logue

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Day Trading For Canadians For Dummies

By: Bryan Borzykowski,Ann C. Logue

Purchase the power to trade smart Knowledge is power in any endeavor, and in the quick-action world of day trading—with roller-coaster markets, trade wars, and new tax laws inflating both opportunity and risk—being expertly informed is what gives you the power to trade fast with a cool head. The fully updated new edition of Day Trading For Canadians For Dummies—the first in almost a decade—gives you that knowledge, taking you from the basic machinery of short-term markets to building and sticking to a plan of action that keeps your bottom line sitting pretty. In an easy-to-follow, no-jargon style, award-winning business journalist Bryan Borzykowski provides a complete course in day trading. He covers the basics—such as raising capital and protecting one's principal investments—as well as specialized skills and knowledge, including risk-management strategies and ways to keep your emotions in check when you're plugged into an overheating market. You'll also find sample trading plans and important Canada-specific information, such as the best online brokerage firms, useful local resources, and an overview of the unique tax issues faced by Canadian traders. Evaluate strategy and performance Read market indicators Know your crypto Get your options For day traders, every second counts: With the help of Day Trading For Canadians For Dummies, you'll know where you want to be and how to get there—and how best to profit—fast.

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391

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119736714

ISBN 13

9781119736714

Business Law

By: David Kelly,Ann Holmes,Ruth Hayward

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Business Law

By: David Kelly,Ann Holmes,Ruth Hayward

This new edition of Business Law has been thoroughly updated and expanded to provide a clear and comprehensive treatment of the key aspects of business law.

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821

Publisher

Routledge

Published Date

ISBN 10

1135328382

ISBN 13

9781135328382

Show Time

The Logic and Power of Violent Display

By: Lee Ann Fujii

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Show Time

The Logic and Power of Violent Display

By: Lee Ann Fujii

In Show Time, Lee Ann Fujii asks why some perpetrators of political violence, from lynch mobs to genocidal killers, display their acts of violence so publicly and extravagantly. Closely examining three horrific and extreme episodes—the murder of a prominent Tutsi family amidst the genocide in Rwanda, the execution of Muslim men in a Serb-controlled village in Bosnia during the Balkan Wars, and the lynching of a twenty-two-year old Black farmhand on Maryland's Eastern Shore in 1933—Fujii shows how "violent displays" are staged to not merely to kill those perceived to be enemies or threats, but also to affect and influence observers, neighbors, and the larger society. Watching and participating in these violent displays profoundly transforms those involved, reinforcing political identities, social hierarchies, and power structures. Such public spectacles of violence also force members of the community to choose sides—openly show support for the goals of the violence, or risk becoming victims, themselves. Tracing the ways in which public displays of violence unfold, Show Time reveals how the perpetrators exploit the fluidity of social ties for their own ends.

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235

Publisher

Cornell University Press

Published Date

ISBN 10

150175856X

ISBN 13

9781501758560

Venture Capital, Private Equity, and the Financing of Entrepreneurship

By: Josh Lerner,Ann Leamon

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Venture Capital, Private Equity, and the Financing of Entrepreneurship

By: Josh Lerner,Ann Leamon

In the newly revised second edition of Venture Capital, Private Equity, and the Financing of Entrepreneurship, a dedicated team of researchers and professionals delivers an authoritative and comprehensive account of the world of active investing. This important work demonstrates how venture capitalists and private equity investors do business and create value for entrepreneurs, shareholders, and other stakeholders. The authors, drawing on decades of combined experience studying and participating in the private equity markets, discuss the players, dynamics, and the incentives that drive the industry. They also describe various possibilities for the future development of private equity. This latest edition is perfect for advanced undergraduate students of finance and business, as well as MBA students seeking an insightful and accessible textbook describing the private equity markets.

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514

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119559669

ISBN 13

9781119559665

Campaign and Election Reform

A Reference Handbook

By: Glenn H. Utter,Ruth Ann Strickland

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Campaign and Election Reform

A Reference Handbook

By: Glenn H. Utter,Ruth Ann Strickland

This handbook provides a sweeping overview of U.S. campaign and election reform efforts, past and present, from the introduction of the secret ballot to touch-screen voting. Emphasizing the major electoral reforms since 2000, this second edition of Campaign and Election Reform investigates the development of the American electoral system from colonial times to the present. It chronicles efforts to expand suffrage, reform campaign financing, and prevent vote fraud, and traces the development of election technology from the paper ballot to the lever voting machine, from the punch-card ballot to the optical-scan and touch-screen systems. The book also explores alternative voting systems, such as preference voting and proportional representation, and compares the U.S. electoral process with the voting systems of selected European democracies. Campaign and Election Reform, Second Edition is essential reading for any citizen who wants to understand the U.S. electoral system, what's wrong with it, and how it might be fixed.

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386

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1598840703

ISBN 13

9781598840704

Mammals of the World

A Checklist

By: Andrew Duff,Ann Lawson

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Mammals of the World

A Checklist

By: Andrew Duff,Ann Lawson

02 Mammals of the WorldA ChecklistAndrew Duff and Ann LawsonThis is the first checklist of mammals of the world to include both English and scientific names of every species as well as a brief summary of distribution and habitat. A checkbox and space to record notes are provided for each species, making this an ideal volume for keeping a personal mammals life list. With 5,049 species included, the checklist is the most up-to-date available today.An appendix gives further details and offers a literature citation for over 519 species that either have been described as new to science or have been elevated from synonymy since 1993. Comprehensive indexes to English and scientific names assist with finding species that may appear in field guides or other works on mammals under different names. The book will be an invaluable resource for mammalogists everywhere, but will also appeal to any well traveled naturalist, including world birders and safari travelers, with an interest in recording mammals.Andrew Duff and Ann Lawson are experienced naturalists who have been studying mammals for many years. Between them they have birded and mammal-watched in many countries on five continents. Mammals of the WorldA ChecklistAndrew Duff and Ann LawsonThis is the first checklist of mammals of the world to include both English and scientific names of every species as well as a brief summary of distribution and habitat. A checkbox and space to record notes are provided for each species, making this an ideal volume for keeping a personal mammals life list. With 5,049 species included, the checklist is the most up-to-date available today.An appendix gives further details and offers a literature citation for over 519 species that either have been described as new to science or have been elevated from synonymy since 1993. Comprehensive indexes to English and scientific names assist with finding species that may appear in field guides or other works on mammals under different names. The book will be an invaluable resource for mammalogists everywhere, but will also appeal to any well traveled naturalist, including world birders and safari travelers, with an interest in recording mammals.Andrew Duff and Ann Lawson are experienced naturalists who have been studying mammals for many years. Between them they have birded and mammal-watched in many countries on five continents.

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320

Publisher

Yale University Press

Published Date

ISBN 10

0300103980

ISBN 13

9780300103984

The Differentiated Classroom

Responding to the Needs of All Learners, 2nd Edition

By: Carol Ann Tomlinson

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The Differentiated Classroom

Responding to the Needs of All Learners, 2nd Edition

By: Carol Ann Tomlinson

Although much has changed in schools in recent years, the power of differentiated instruction remains the same—and the need for it has only increased. Today’s classroom is more diverse, more inclusive, and more plugged into technology than ever before. And it’s led by teachers under enormous pressure to help decidedly unstandardized students meet an expanding set of rigorous, standardized learning targets. In this updated second edition of her best-selling classic work, Carol Ann Tomlinson offers these teachers a powerful and practical way to meet a challenge that is both very modern and completely timeless: how to divide their time, resources, and efforts to effectively instruct so many students of various backgrounds, readiness and skill levels, and interests. With a perspective informed by advances in research and deepened by more than 15 years of implementation feedback in all types of schools, Tomlinson explains the theoretical basis of differentiated instruction, explores the variables of curriculum and learning environment, shares dozens of instructional strategies, and then goes inside elementary and secondary classrooms in nearly all subject areas to illustrate how real teachers are applying differentiation principles and strategies to respond to the needs of all learners. This book’s insightful guidance on what to differentiate, how to differentiate, and why lays the groundwork for bringing differentiated instruction into your own classroom or refining the work you already do to help each of your wonderfully unique learners move toward greater knowledge, more advanced skills, and expanded understanding. Today more than ever, The Differentiated Classroom is a must-have staple for every teacher’s shelf and every school’s professional development collection.

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210

Publisher

ASCD

Published Date

ISBN 10

1416618600

ISBN 13

9781416618607

The Authority Gap: Why Women Are Still Taken Less Seriously Than Men, and What We Can Do About It

By: Mary Ann Sieghart

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The Authority Gap: Why Women Are Still Taken Less Seriously Than Men, and What We Can Do About It

By: Mary Ann Sieghart

An incisive, intersectional look at the mother of all gender biases: a resistance to women’s authority and power. Every woman has a story of being underestimated, ignored, challenged, or patronized in the workplace. Maybe she tried to speak up in a meeting, only to be talked over by male colleagues. Or a client addressed her male subordinate instead of her. These stories remain true even for women at the top of their fields; in the U.S. Supreme Court, for example, female justices are interrupted four times more often than their male colleagues—and 96 percent of the time by men. Despite the progress we’ve made toward equality, we still fail, more often than we might realize, to take women as seriously as men. In The Authority Gap, journalist Mary Ann Sieghart provides a startling perspective on the gender bias at work in our everyday lives and reflected in the world around us, whether in pop culture, media, school classrooms, or politics. With precision and insight, Sieghart marshals a wealth of data from a variety of disciplines—including psychology, sociology, political science, and business—and talks to pioneering women like Booker Prize winner Bernardine Evaristo, renowned classicist Mary Beard, U.S. Secretary of the Treasury Janet Yellen, and Hillary Clinton. She speaks with women from a range of backgrounds to explore how gender bias intersects with race and class biases. Eye-opening and galvanizing, The Authority Gap teaches us how we as individuals, partners, parents, and coworkers can together work to narrow the gap. Sieghart exposes unconscious bias in this fresh feminist take on how to address and counteract systemic sexism in ways that benefit us all: men as well as women.

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384

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393867765

ISBN 13

9780393867763

Writing Freedom into Narratives of Racial Injustice in Virginia’s Shenandoah Valley

By: Ann Denkler

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Writing Freedom into Narratives of Racial Injustice in Virginia’s Shenandoah Valley

By: Ann Denkler

Far too many towns and cities across the United States continue to deny the history of the interstate trade of enslaved men, women, and children, and are resistant to recognizing sites associated with enslavement. The Shenandoah Valley of Virginia is one of these regions, and its historical texts and public history sites perpetuate the racist belief that enslaved individuals were not a factor in the establishment and history of this region because the census numbers in the antebellum era were ‘low’. In the case of the valley, myriad discourses have created a false story of the non-presence of African Americans that, as it became increasingly replicated, became more and more thought of as the truth. This book refocuses the study of enslavement and African-American history on the narratives of two individuals who were enslaved in the valley region, Bethany Veney and the distinctively named John Quincy Adams, to help build upon the nascent scholarship of valley enslavement and emancipation. By privileging the narratives, it asserts that enslaved individuals were astute, self-conscious historians who knew that they were forging a literary style, but also amending the historical record that had kept them absent. The book advocates the unearthing of a more complete and equitable American past, but also pushes for an interrogation of how and why false mythological pasts have been constructed and examines the legacies these myths have left behind.

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174

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

152756097X

ISBN 13

9781527560970

Urban Sustainability

Reconnecting Space and Place

By: Ann Dale,William Dushenko,Pamela J. Robinson

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Urban Sustainability

Reconnecting Space and Place

By: Ann Dale,William Dushenko,Pamela J. Robinson

Given ongoing concerns about global climate change and its impacts on cities, the need for sustainable planning has never been greater. This book explores concrete ways to achieve urban sustainability based on integrated planning, policy development, and decision-making. Urban Sustainability is the first book to provide an applied interdisciplinary perspective on the challenges and opportunities that lay ahead in this area. Bringing together researchers and practitioners to explore leading innovations on the ground, this volume combines the theoretical underpinnings of urban sustainability with current practices through highly readable narrative case studies. The contributors also provide fresh perspectives on how issues related to sustainable urban planning and development can be reconciled through collaborative partnerships and engagement processes.

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297

Publisher

University of Toronto Press

Published Date

ISBN 10

144266178X

ISBN 13

9781442661783

Combining Touch and Relaxation Skills for Cancer Care

The HEARTS Process

By: Ann Carter

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Combining Touch and Relaxation Skills for Cancer Care

The HEARTS Process

By: Ann Carter

Massage, aromatherapy, reflexology and a variety of relaxation techniques are frequently used in hospices, supportive care settings and some hospitals. However, there are still gaps and limitations in the choices offered to patients. HEARTS (Hands-on, Empathy, Aromas, Relaxation, Textures, Sound) was devised to bridge this gap for complementary therapists, patients, carers and health care professionals. HEARTS can be used either on its own, or integrated with a conventional complementary therapy. It can also be used easily by health care workers (and carers) who are not qualified in any therapies. By discussing principles which may influence the effectiveness of touch and relaxation therapies, the book emphasises that there are 'easy' approaches that can be utilised when working with distressed and vulnerable patients. By developing an understanding of touch, aromas and the sound of the human voice, Combining Touch and Relaxation Skills for Cancer Care guides practitioners in helping their patients achieve a state of relaxation and calm as quickly and easily as possible.

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210

Publisher

Singing Dragon

Published Date

ISBN 10

0857013114

ISBN 13

9780857013118

Introduction to Family Processes

Diverse Families, Common Ties

By: Denise Ann Bodman,Bethany Bustamante Van Vleet,Randal D. Day

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Introduction to Family Processes

Diverse Families, Common Ties

By: Denise Ann Bodman,Bethany Bustamante Van Vleet,Randal D. Day

Introduction to Family Processes: Diverse Families, Common Ties serves to provide an explanation of the complex workings of inner family life. The text primarily focuses on family processes and dynamics (the "inside" of families) as opposed to sociological trends, political topics, or the individual psychological approach. The text further presents the research underlying these processes and effectively presents ways to increase the positive aspects of family life. This edition has been updated to include current research and contemporary topics. The text has been divided into four parts: Foundations, Building and Establishing Families, Maintaining Families, and Change/Turbulence/Gains/Losses. While the research methods chapter still provides an introductory examination of family science research, it now includes an expanded discussion on research design, methods, and advances in the area. A new chapter, titled "Forgiveness, Kindness, Hope, and Gratitude" has been incorporated to amplify positive family processes and highlight emerging research. This edition provides added emphasis on diverse families (e.g., race/ethnicity, family structure, LGBTQIA, ability, culture, and family formation), and each chapter includes a new "Discussions in Diversity" section related to that chapter. The authors have consciously included an epilogue as a way of reflecting on what they have learned, along with what they hope to learn in the future. Aimed at courses related to family studies and family dynamics, this text provides a comprehensive review of family processes. Whether it is used for undergraduate or graduate classes, professional growth, or personal enrichment, the text assists readers in enhancing the positive aspects of family life, avoiding undesirable aspects, and more effectively managing the challenges and obstacles families face that cannot be avoided. Thus, the text holds an appeal for people who live (or will live) in families, as well as those who want to work with families.

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Page Count

367

Publisher

Routledge

Published Date

ISBN 10

1000576213

ISBN 13

9781000576214

Early Professional Development for Teachers

By: Frank Banks,Ann Shelton Mayes

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Early Professional Development for Teachers

By: Frank Banks,Ann Shelton Mayes

Early Professional Development has recently been recognized throughout the UK as a key area for improving the quality of teaching and learning in schools. All teachers need support to move from novice to expert. Set out here is a range of articles to help them achieve that goal. Included are practical strategies for investigating classrooms, ideas about teaching and learning, and key debates concerning professional development, all selected with the aim of moving classroom practice forward. This book offers teachers the opportunity to explore the latest debates on professional development as well as providing practical tips for use in the classroom, and is a rich resource for those teachers committed to developing their teaching for the benefit of their pupils.

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415

Publisher

Routledge

Published Date

ISBN 10

1136630848

ISBN 13

9781136630842

The Archaeology of Sanitation in Roman Italy

Toilets, Sewers, and Water Systems

By: Ann Olga Koloski-Ostrow

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The Archaeology of Sanitation in Roman Italy

Toilets, Sewers, and Water Systems

By: Ann Olga Koloski-Ostrow

The Romans developed sophisticated methods for managing hygiene, including aqueducts for moving water from one place to another, sewers for removing used water from baths and runoff from walkways and roads, and public and private latrines. Through the archeological record, graffiti, sanitation-related paintings, and literature, Ann Olga Koloski-Ostrow explores this little-known world of bathrooms and sewers, offering unique insights into Roman sanitation, engineering, urban planning and development, hygiene, and public health. Focusing on the cities of Pompeii, Herculaneum, Ostia, and Rome, Koloski-Ostrow's work challenges common perceptions of Romans' social customs, beliefs about health, tolerance for filth in their cities, and attitudes toward privacy. In charting the complex history of sanitary customs from the late republic to the early empire, Koloski-Ostrow reveals the origins of waste removal technologies and their implications for urban health, past and present.

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313

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UNC Press Books

Published Date

ISBN 10

1469621290

ISBN 13

9781469621296

Evidence-Based Nursing Care Guidelines - E-Book

By: Betty J. Ackley,Gail B. Ladwig,Beth Ann Swan,Sharon J. Tucker

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Evidence-Based Nursing Care Guidelines - E-Book

By: Betty J. Ackley,Gail B. Ladwig,Beth Ann Swan,Sharon J. Tucker

This groundbreaking reference — created by an internationally respected team of clinical and research experts — provides quick access to concise summaries of the body of nursing research for 192 common medical-surgical interventions. Each nursing care guideline classifies specific nursing activities as Effective, Possibly Effective, or Possibly Harmful, providing a bridge between research and clinical practice. Ideal for both nursing students and practicing nurses, this evidence-based reference is your key to confidently evaluating the latest research findings and effectively applying best practices in the clinical setting. Synthesizing the current state of research evidence, each nursing care guideline classifies specific activities as Effective, Possibly Effective, Not Effective, or Possibly Harmful. Easy-to-recognize icons for each cited study help you differentiate between findings that are based on nursing research (NR), multidisciplinary research (MR), or expert opinion (EO), or those activities that represent established standards of practice (SP). Each nursing activity is rated by level of evidence, allowing you to gauge the validity of the research and weigh additional evidence you may encounter. Guidelines are identified by NIC intervention labels wherever appropriate, and NOC outcome measurements are incorporated throughout. An Evolve website provides additional evidence-based nursing resources.

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1010

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Elsevier Health Sciences

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ISBN 10

0323059333

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9780323059336

Surveying Natural Populations

Quantitative Tools for Assessing Biodiversity

By: Lee-Ann C. Hayek,Martin A. Buzas

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Surveying Natural Populations

Quantitative Tools for Assessing Biodiversity

By: Lee-Ann C. Hayek,Martin A. Buzas

Reads almost like a novel in comparison to normal statistical books." Ecoscience --

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618

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Columbia University Press

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ISBN 10

0231146205

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9780231146203

Ritual in Early Bronze Age Grave Goods

By: John Hunter,Ann Woodward

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Ritual in Early Bronze Age Grave Goods

By: John Hunter,Ann Woodward

The exotic and impressive grave goods from burials of the ‘Wessex Culture’ in Early Bronze Age Britain are well known and have inspired influential social and economic hypotheses, invoking the former existence of chiefs, warriors and merchants and high-ranking pastoralists. Alternative theories have sought to explain the how display of such objects was related to religious and ritual activity rather than to economic status, and that groups of artefacts found in certain graves may have belonged to religious specialists. This volume is the result of a major research that aimed to investigate Chalcolithic and Early Bronze Age grave goods in relation to their possible use as special dress accessories or as equipment employed within ritual activities and ceremonies. Many items of adornment can be shown to have formed elements of elaborate costumes, probably worn by individuals, both male and female, who held important ritual roles within society. Furthermore, the analysis has shown that various categories of object long interpreted as mundane types of tool were in fact items of bodily adornment or implements used in ritual contexts, or in the special embellishment of the human body. Although never intended to form a complete catalogue of all the relevant artefacts from England the volume provides an extensive, and intensively illustrated, overview of a large proportion of the grave goods from English burial sites.

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593

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Oxbow Books

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1782976973

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9781782976974

Building Gender Equity in the Academy

Institutional Strategies for Change

By: Sandra Laursen,Ann E. Austin

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Building Gender Equity in the Academy

Institutional Strategies for Change

By: Sandra Laursen,Ann E. Austin

An evidence-based, action-oriented response to the persistent, everyday inequity of academic workplaces. Despite decades of effort by federal science funders to increase the numbers of women holding advanced degrees and faculty jobs in science and engineering, they are persistently underrepresented in academic STEM disciplines, especially in positions of seniority, leadership, and prestige. Women filled 47% of all US jobs in 2015, but held only 24% of STEM jobs. Barriers to women are built into academic workplaces: biased selection and promotion systems, inadequate structures to support those with family and personal responsibilities, and old-boy networks that can exclude even very successful women from advancing into top leadership roles. But this situation can—and must—change. In Building Gender Equity in the Academy, Sandra Laursen and Ann E. Austin offer a concrete, data-driven approach to creating institutions that foster gender equity. Focusing on STEM fields, where gender equity is most lacking, Laursen and Austin begin by outlining the need for a systemic approach to gender equity. Looking at the successful work being done by specific colleges and universities around the country, they analyze twelve strategies these institutions have used to create more inclusive working environments, including • implementing inclusive recruitment and hiring practices • addressing biased evaluation methods • establishing equitable tenure and promotion processes • strengthening accountability structures, particularly among senior leadership • improving unwelcoming department climates and cultures • supporting dual-career couples • offering flexible work arrangements that accommodate personal lives • promoting faculty professional development and advancement Laursen and Austin also discuss how to bring these strategies together to create systemic change initiatives appropriate for specific institutional contexts. Drawing on three illustrative case studies—at Case Western Reserve University, the University of Texas at El Paso, and the University of Wisconsin–Madison—they explain how real institutions can strategically combine several equity-driven approaches, thereby leveraging their individual strengths to make change efforts comprehensive. Grounded in scholarship but written for busy institutional leaders, Building Gender Equity in the Academy is a handbook of actionable strategies for faculty and administrators working to improve the inclusion and visibility of women and others who are marginalized in the sciences and in academe more broadly.

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269

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JHU Press

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ISBN 10

1421439395

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9781421439396

Asylum Speakers

Caribbean Refugees and Testimonial Discourse

By: April Ann Shemak

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Asylum Speakers

Caribbean Refugees and Testimonial Discourse

By: April Ann Shemak

Offering the first interdisciplinary study of refugees in the Caribbean, Central America, and the United States, Asylum Speakers relates current theoretical debates about hospitality and cosmopolitanism to the actual conditions of refugees. In doing so, the author weighs the questions of "truth value" associated with various modes of witnessing to explore the function of testimonial discourse in constructing refugee subjectivity in New World cultural and political formations. By examining literary works by such writers as Edwidge Danticat, Nik l Payen, Kamau Brathwaite, Francisco Goldman, Julia Alvarez, Ivonne Lamazares, and Cecilia Rodr guez Milan s, theoretical work by Jacques Derrida, Edouard Glissant, and Wilson Harris, as well as human rights documents, government documents, photography, and historical studies, Asylum Speakers constructs a complex picture of New World refugees that expands current discussions of diaspora and migration, demonstrating that the peripheral nature of refugee testimonial narratives requires us to reshape the boundaries of U.S. ethnic and postcolonial studies.

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320

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Fordham Univ Press

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ISBN 10

0823233553

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9780823233557

Policy, Program Evaluation, and Research in Disability

Community Support for All

By: Julie Ann Racino

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Policy, Program Evaluation, and Research in Disability

Community Support for All

By: Julie Ann Racino

Policy, Program Evaluation, and Research in Disability: Community Support for All is an essential research reference on how community support systems can greatly assist people with diverse disabilities to live fuller lives outside of institutions. Based on qualitative research methods, Policy, Program Evaluation, and Research in Disability reflects over a decade of technical assistance and research in state, regional, and local communities throughout the United States. Community service managers, policy makers, researchers, activists, individuals with disabilities, and their families will benefit from the numerous studies that promote a better quality of life for those living with disabilities.

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510

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Psychology Press

Published Date

ISBN 10

0789005972

ISBN 13

9780789005977

Picturing Dogs, Seeing Ourselves

Vintage American Photographs

By: Ann-Janine Morey

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Picturing Dogs, Seeing Ourselves

Vintage American Photographs

By: Ann-Janine Morey

Dogs are as ubiquitous in American culture as white picket fences and apple pie, embracing all the meanings of wholesome domestic life—family, fidelity, comfort, protection, nurturance, and love—as well as symbolizing some of the less palatable connotations of home and family, including domination, subservience, and violence. In Picturing Dogs, Seeing Ourselves, Ann-Janine Morey presents a collection of antique photographs of dogs and their owners in order to investigate the meanings associated with the canine body. Included are reproductions of 115 postcards, cabinet cards, and cartes de visite that feature dogs in family and childhood snapshots, images of hunting, posed studio portraits, and many other settings between 1860 and 1950. These photographs offer poignant testimony to the American romance with dogs and show how the dog has become part of cultural expressions of race, class, and gender. Animal studies scholars have long argued that our representation of animals in print and in the visual arts has a profound connection to our lived cultural identity. Other books have documented the depiction of dogs in art and photography, but few have reached beyond the subject’s obvious appeal. Picturing Dogs, Seeing Ourselves draws on animal, visual, and literary studies to present an original and richly contextualized visual history of the relationship between Americans and their dogs. Though the personal stories behind these everyday photographs may be lost to us, their cultural significance is not.

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248

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Penn State Press

Published Date

ISBN 10

0271065702

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9780271065700

Let There Be Light: The Story Of Light From Atoms To Galaxies (2nd Edition)

By: Alex Montwill,Ann Breslin

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Let There Be Light: The Story Of Light From Atoms To Galaxies (2nd Edition)

By: Alex Montwill,Ann Breslin

This book is the first of its kind devoted to the key role played by light and electromagnetic radiation in the universe. Readers are introduced to philosophical hypotheses such as the economy, symmetry and the universality of natural laws, and are then guided to practical consequences such as the rules of geometrical optics and even Einstein's well-known but mysterious relationship, E = mc2. Most chapters feature a pen picture of the life and character of a relevant scientific figure. These ‘Historical Interludes’ include, among others, Galileo's conflicts with the Inquisition, Fourier's taunting of the guillotine, Neils Bohr and World War II, and the unique character of Richard Feynman.The second edition has been revised and made more accessible to the general reader. Whenever possible, the mathematical material of the first edition has been replaced by appropriate text to give a verbal account of the mystery of the phenomenon of light and how its understanding has developed from pre-historic to present times. The emphasis is on reading for interest and enjoyment; formulae or equations which underpin and reinforce the argument are presented in a form which does not interfere with the flow of the text.The book will be of interest to students and teachers, as well as general readers interested in physics.

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552

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World Scientific

Published Date

ISBN 10

1908979542

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9781908979544

A Prison Called School

Creating Effective Schools for All Learners

By: Maure Ann Metzger

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A Prison Called School

Creating Effective Schools for All Learners

By: Maure Ann Metzger

Why are our educational institutions and practices such a poor fit for so many students? A Prison Called School addresses the complex issues that place many students at a disadvantage as they try to survive yet another hurdle in life—school. Although some students are able to navigate and succeed in the current system, other students struggle to survive a system that is unable to meet their needs. For those students, school can feel like a twelve-year prison sentence. Students who cannot fit the outdated, one-size-fits-all model, are further penalized by a system that blames the struggling student rather than holding the institution accountable. For students to thrive in school, the system, not the students, must change in deep and substantial ways. A Prison Called School is a powerful catalyst for creating the empowering, engaging, and effective learning environments that all students need to succeed in school and life.

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228

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Rowman & Littlefield

Published Date

ISBN 10

1475815778

ISBN 13

9781475815771

The Lecturer’s Survival Guide

An Introduction to Successful Teaching in Higher Education

By: Ann Marie Mealey

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The Lecturer’s Survival Guide

An Introduction to Successful Teaching in Higher Education

By: Ann Marie Mealey

Serving as a comprehensive introduction to those new to teaching in higher education, this essential guide discusses pedagogical approaches that are current in higher education and the wider responsibilities of teaching within higher education. This book outlines the key aspects of navigating the role, including becoming a personal tutor and supporting the needs of a diverse student body. Readers will benefit from advice on promoting wellness, best practice while teaching and enjoying their role as they embark on their first academic job. It also underlines throughout that all lecturers need to be guided by a set of values around respect for students and the need to create learning environments that move away from any ‘ghetto’ style approaches to higher education. It suggests that our values as lecturers are key to us creating and exemplifying the much-needed ethical and just practice in our classrooms so that they mirror the kind of society we would like to live in and enable every student to feel as though they ‘belong’ at university. Written in an informative yet accessible manner, chapters explore the following: The challenges of transitioning from student to lecturer The key theories that underpin successful curriculum design Assessment and feedback as a source of empowerment within higher education teaching The need for academic personal tutoring Staying well when teaching within higher education Written for those who are new to higher education or to teaching in this setting, The Lecturer’s Survival Guide is an essential read for any higher education teacher who wishes to ensure successful teaching whilst maintaining a healthy work-life balance.

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129

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Taylor & Francis

Published Date

ISBN 10

100095692X

ISBN 13

9781000956924

Handbook of Child and Adolescent Drug and Substance Abuse

Pharmacological, Developmental, and Clinical Considerations

By: Louis A. Pagliaro,Ann Marie Pagliaro

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Handbook of Child and Adolescent Drug and Substance Abuse

Pharmacological, Developmental, and Clinical Considerations

By: Louis A. Pagliaro,Ann Marie Pagliaro

More than 90 percent of adults with current substance use disorders started using before age 18, engaging in behaviors that affect healthy neurological and psychological development. This handbook provides a comprehensive, up-to-date overview of the nature and extent of substance use by children and adolescents. The authors examine the direct impact on health, safety, and well being, as well as that of families and communities. This book will enable mental health professionals, students, and policy makers to develop effective prevention and treatment services for children and adolescents affected by substance abuse. Selected by Choice as a 2013 Outstanding Academic Title

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626

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118117956

ISBN 13

9781118117958

Bodies in a Broken World

Women Novelists of Color and the Politics of Medicine

By: Ann Folwell Stanford

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Bodies in a Broken World

Women Novelists of Color and the Politics of Medicine

By: Ann Folwell Stanford

In this multidisciplinary study, Ann Folwell Stanford reads literature written by U.S. women of color to propose a rethinking of modern medical practice, arguing that personal health and social justice are inextricably linked. Drawing on feminist ethics to explore the work of eleven novelists, Stanford challenges medicine to position itself more deeply within the communities it serves, especially the poor and marginalized. However, she also argues that medicine must recognize its limits and join forces with the nonmedical community in the struggle for social justice. In literary representations of physical and emotional states of illness and health, Stanford identifies issues related to public health, medical ethics, institutionalized racism, women's health, domestic abuse, and social justice that are important to discussions about how to improve health and health care. She argues that in either direct or indirect ways, the eleven novelists considered here push us to see health not only as an individual condition but also as a complex network of individual, institutional, and social changes in which wellness can be a possibility for the majority rather than a privileged few. The novelists whose works are discussed are Toni Cade Bambara, Paule Marshall, Gloria Naylor, Leslie Marmon Silko, Toni Morrison, Louise Erdrich, Sandra Cisneros, Bebe Moore Campbell, Sapphire, Ana Castillo, and Octavia Butler.

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292

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UNC Press Books

Published Date

ISBN 10

0807862258

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9780807862254

Let There Be Light

The Story of Light from Atoms to Galaxies

By: Ann Breslin,Alex Montwill

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Let There Be Light

The Story of Light from Atoms to Galaxies

By: Ann Breslin,Alex Montwill

This book is the first of its kind devoted to the key role played by light and electromagnetic radiation in the universe. Readers are introduced to philosophical hypotheses such as the economy, symmetry and the universality of natural laws, and are then guided to practical consequences such as the rules of geometrical optics and even Einstein''s well-known but mysterious relationship, E = mc2. Most chapters feature a pen picture of the life and character of a relevant scientific figure. These OCyHistorical InterludesOCO include, among others, Galileo''s conflicts with the Inquisition, Fourier''s taunting of the guillotine, Neils Bohr and World War II, and the unique character of Richard Feynman.The second edition has been revised and made more accessible to the general reader. Whenever possible, the mathematical material of the first edition has been replaced by appropriate text to give a verbal account of the mystery of the phenomenon of light and how its understanding has developed from pre-historic to present times. The emphasis is on reading for interest and enjoyment; formulae or equations which underpin and reinforce the argument are presented in a form which does not interfere with the flow of the text.The book will be of interest to students and teachers, as well as general readers interested in physics.

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552

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World Scientific

Published Date

ISBN 10

1848167601

ISBN 13

9781848167605

Fitzrovia, The Other Side of Oxford Street

A Social History 1900-1950

By: Dr Ann Basu

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Fitzrovia, The Other Side of Oxford Street

A Social History 1900-1950

By: Dr Ann Basu

This is the other side of the story. Before the Second World War, Ann Basu's family of Jewish tailors lived where the BT Tower stands today. At that time of high migration, the women's fashion trade and the new car industry were sweeping into Fitzrovia, Russian and German anarchists argued in its clubs, Indian revolutionaries practised at the shooting range, and popular cafes such as Lyons' transformed the social lives of workers. The Jews of Fitzrovia and Soho saw each other as being on the 'other side' of Oxford Street, and this book reflects Fitzrovia's distinctive 'inbetween-ness' – at the inner edge of central London, but separate from the West End. Putting the spotlight on Fitzrovia's enterprising twentieth-century immigrant workers, this is the history of working-class and outsider voices that have previously been muted.

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385

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The History Press

Published Date

ISBN 10

0750991658

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9780750991650

Hedge Funds For Dummies

By: Ann C. Logue

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Hedge Funds For Dummies

By: Ann C. Logue

Hedge your stock market bets with funds that can deliver returns in down markets Hedge Funds For Dummies is your introduction to the popular investing strategy that can help you gain positive returns, no matter what direction the market takes. Hedge funds use pooled funds to focus on high-risk, high-return investments, often with a focus on shorting—so you can earn profit even when stocks fall. But there’s a whole lot more to it than that. This book teaches you about the diversity of hedge funds, their pros and cons, and their potentially lucrative role as a part of your portfolio. We also give you tips on finding a broker that is right for you and the investment you wish to make. Let Dummies be your investment advisor as you set up a strategy that will deliver results. Understand the ins and outs of hedge funds and how they fit in your portfolio Choose the funds that make the most sense for your unique situation Build a hedge fund strategy based on tested techniques and the latest market data Avoid common mistakes and identify solid funds to ensure success This Dummies guide is for traders and investors looking to learn more about hedge funds and how they can become lucrative investments in a down market.

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375

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John Wiley & Sons

Published Date

ISBN 10

1119907551

ISBN 13

9781119907558

The Good Farmer

Culture and Identity in Food and Agriculture

By: Rob J.F. Burton,Jérémie Forney,Paul Stock,Lee-Ann Sutherland

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The Good Farmer

Culture and Identity in Food and Agriculture

By: Rob J.F. Burton,Jérémie Forney,Paul Stock,Lee-Ann Sutherland

Developed by leading authors in the field, this book offers a cohesive and definitive theorisation of the concept of the 'good farmer', integrating historical analysis, critique of contemporary applications of good farming concepts, and new case studies, providing a springboard for future research. The concept of the good farmer has emerged in recent years as part of a move away from attitude and economic-based understandings of farm decision-making towards a deeper understanding of culture and symbolism in agriculture. The Good Farmer shows why agricultural production is socially and culturally, as well as economically, important. It explores the history of the concept and its position in contemporary theory, as well as its use and meaning in a variety of different contexts, including landscape, environment, gender, society, and as a tool for resistance. By exploring the idea of the good farmer, it reveals the often-unforeseen assumptions implicit in food and agricultural policy that draw on culture, identity, and presumed notions of what is 'good'. The book concludes by considering the potential of the good farmer concept for addressing future, emerging issues in agriculture. This book will be of interest to students and scholars of food and agriculture and rural development, as well as professionals and policymakers involved in the food and agricultural industry.

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284

Publisher

Routledge

Published Date

ISBN 10

1351749749

ISBN 13

9781351749749

Disclosure and Concealment in Consumer Insurance Contracts

By: Julie-Ann Tarr

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Disclosure and Concealment in Consumer Insurance Contracts

By: Julie-Ann Tarr

This book provides an in-depth examination of the theoretical,legal, social and economic foundations to disclosure and concealment of information in relation to the formation of consumer insurance contracts. A comparative treatment of this issue is undertaken with particular attention given to the judicial and legislative approaches adopted in the United Kingdom, the United States of America, Australia and New Zealand. It will be relevant to those researching and studying insurance law, all legal practitioners involved with the formation of consumer insurance contracts and non-legal practitioners working within the field of insurance.

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271

Publisher

Routledge

Published Date

ISBN 10

1135337705

ISBN 13

9781135337704

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