Anita Elberse's Books

Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

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Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.

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Page Count

321

Publisher

Henry Holt and Company

Published Date

ISBN 10

142994532X

ISBN 13

9781429945325

Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

Write a review Read reviews Take a Quiz Solve Book Puzzle

Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

321

Publisher

Henry Holt and Company

Published Date

ISBN 10

142994532X

ISBN 13

9781429945325

Blockbusters

Why Big Hits – and Big Risks – are the Future of the Entertainment Business

By: Anita Elberse

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Blockbusters

Why Big Hits – and Big Risks – are the Future of the Entertainment Business

By: Anita Elberse

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times

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Age

Page Count

245

Publisher

Faber & Faber

Published Date

ISBN 10

0571281346

ISBN 13

9780571281343

Blockbusters

By: Anita Elberse

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Blockbusters

By: Anita Elberse

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Age

Page Count

256

Published Date

ISBN 10

0571281338

ISBN 13

9780571281336

Book's by Anita Elberse

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