Anindya Ghose's Books

Thrive

Maximizing Well-Being in the Age of AI

By: Ravi Bapna,Anindya Ghose

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Thrive

Maximizing Well-Being in the Age of AI

By: Ravi Bapna,Anindya Ghose

How AI can positively impact so many aspects of our daily lives, from health and wellness to work, education, and home life. Artificial intelligence (AI) is a powerful general-purpose technology that is reshaping the modern economy, but misperceptions about AI stand in the way of harnessing it for the betterment of humanity. In Thrive, Ravi Bapna and Anindya Ghose counter the backlash by showcasing how AI is positively influencing the aspects of our daily lives that we care about most: our health and wellness, relationships, education, the workplace, and domestic life. In the process the authors help explain the underlying technology and give people the agency they need to shape the debate around how we should regulate AI to maximize its benefits and minimize its risks. Bringing over two decades of experience with cutting-edge research, consulting, executive coaching, and advising to bear on the subject, Bapna and Ghose demystify the technology of AI itself. They offer a novel “House of AI” framework that encompasses traditional analytics, generative AI, and fair and ethical deployment of AI. Using examples from everyday life, they showcase how the modern AI-powered ecosystem fundamentally improves the emotional, physical, and material well-being of regular people across the globe. Thrive’s mission is to educate the public about AI, shape realistic expectations, and foster informed discussions about a fast-emerging AI-shaped society.

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Page Count

209

Publisher

MIT Press

Published Date

ISBN 10

0262049317

ISBN 13

9780262049313

Tap

Unlocking the Mobile Economy

By: Anindya Ghose

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Tap

Unlocking the Mobile Economy

By: Anindya Ghose

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

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Page Count

242

Publisher

MIT Press

Published Date

ISBN 10

0262536056

ISBN 13

9780262536059

Tap

Unlocking the Mobile Economy

By: Anindya Ghose

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Tap

Unlocking the Mobile Economy

By: Anindya Ghose

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Page Count

242

Publisher

MIT Press

Published Date

ISBN 10

0262536056

ISBN 13

9780262536059

Thrive

Maximizing Well-Being in the Age of AI

By: Ravi Bapna,Anindya Ghose

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Thrive

Maximizing Well-Being in the Age of AI

By: Ravi Bapna,Anindya Ghose

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Page Count

209

Publisher

MIT Press

Published Date

ISBN 10

0262380188

ISBN 13

9780262380188

Legal Protection for Traditional Knowledge

Towards a New Law for Indigenous Intellectual Property

By: Anindya Bhukta

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Legal Protection for Traditional Knowledge

Towards a New Law for Indigenous Intellectual Property

By: Anindya Bhukta

Legal Protection for Traditional Knowledge calls attention to the vital contributions that aboriginal knowledge makes to global development and how the legal systems in place, particularly in India, must change to protect this knowledge.This book is a must-read for researchers in economics, development studies, and international law.

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Age

Page Count

193

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1800430639

ISBN 13

9781800430631

Book's by Anindya Ghose

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Legal Protection for Traditional Knowledge

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