Angelo Riviezzo's Books

Corporate Heritage Marketing

Using the Past as a Strategic Asset

By: Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano

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Corporate Heritage Marketing

Using the Past as a Strategic Asset

By: Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.

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Page Count

181

Publisher

Routledge

Published Date

ISBN 10

1000390705

ISBN 13

9781000390704

Entrepreneurship Higher Education in Europe

State of the Art and Marketing Insights to Enhance the Attraction of Foreign Students

By: Angelo Riviezzo,Alessandro De Nisco,Maria Rosaria Napolitano

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Entrepreneurship Higher Education in Europe

State of the Art and Marketing Insights to Enhance the Attraction of Foreign Students

By: Angelo Riviezzo,Alessandro De Nisco,Maria Rosaria Napolitano

Document from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, University of Sannio, course: Entreprenership/Marketing, language: English, abstract: Europe aspires to increase its share of the international students market, in which the number of internationally mobile students is predicted to rise to 7.2 million by 2025. Entrepreneurship, as a relative “recent” and potentially high attractive field of study, could represent a strategic subject to enhance the attractiveness of European higher education, especially towards those students coming from countries where entrepreneurship education is less developed. Starting from the above considerations, this book aims: a) to present an extensive picture of entrepreneurship higher education in Europe; b) to analyze perceptions and intentions of potential target groups (i.e. foreign students); c) to design a suitable marketing strategy to improve the European entrepreneurship higher education offer and its share in the international students market, as a result of the previous analyses. To this aims, two different surveys have been managed. On one side, primary data have been collected on the presence of entrepreneurship education activities – from the undergraduate to the post-graduate courses – within the universities of all the 27 European Union member States. On the other side, the real interest in pursuing some educational activities in Europe, especially related to entrepreneurship, has been assessed among students from extra-European universities. In particular, the same questionnaire has been submitted to a sample of students at higher education level in India, Singapore, China, Russia, Argentina, Brazil and Turkey. Finally, as a result of the two surveys, a strategic marketing framework has been developed through the definition of products and segments (i.e. “product portfolio” of the European education offer and “emerging segments” in third countries) and the identification of market opportunities in order to define attractive educational products. The results discussed in this book are a significant part of the research activity carried out within the three-years project “ENDEAVOUR: Entrepreneurial Development as a Vehicle to Promote European Higher Education”, co-financed by the Erasmus Mundus Programme in 2006.

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Page Count

143

Publisher

GRIN Verlag

Published Date

ISBN 10

3656308616

ISBN 13

9783656308614

Corporate Heritage Marketing

Using the Past as a Strategic Asset

By: Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano

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Corporate Heritage Marketing

Using the Past as a Strategic Asset

By: Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano

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Page Count

181

Publisher

Routledge

Published Date

ISBN 10

1000390705

ISBN 13

9781000390704

Entrepreneurship

Creativity and Innovative Business Models

By: Thierry Burger-Helmchen

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Entrepreneurship

Creativity and Innovative Business Models

By: Thierry Burger-Helmchen

What are the differences between an entrepreneur and a manager? According to Schumpeter, the main difference lies in the entrepreneur's ideas, creativity, and vision of the world. These differences enable him to create new combinations, to change existing business models, and to innovate. Those innovations can take several forms: products, processes, and organizations to name a few. In this book, an array of international researchers take a look at the visions and actions of innovative entrepreneurs to be at the source of new ideas and to foster new relationships between different actors to change the existing business models.

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Page Count

204

Publisher

IntechOpen

Published Date

ISBN 10

9535100696

ISBN 13

9789535100690

Book's by Angelo Riviezzo

Corporate Heritage Marketing

Corporate Heritage Marketing

Entrepreneurship Higher Education in Europe

Entrepreneurship Higher Education in Europe

Corporate Heritage Marketing

Corporate Heritage Marketing

Entrepreneurship

Entrepreneurship

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