A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Providing a systematic review of previous literature about the increasingly worrying challenge in transforming doctors to clinical leaders, Lega and Pirino offer a qualitative analysis of different countries facing the issue of training this hybrid role.
This work includes a foreword by Elizabeth Rogerson. Head of Education and Development, International Virtual Nursing School Head, Distance Learning Centre (Nursing and Palliative Care), University of Dundee. It considers all the patient's symptoms and all the information available to us, then assesses the symptoms, signs and information given, using this to choose the appropriate remedies for the problem, and extra information will be offered where available and appropriate. This easy to use, evidence-based guide offers practical resources for every day use. Well laid out, with a simple alphabetical format, "Care of the Cancer Patient" covers the management of common problems, contains basic explanations of pathophysiology and relevant pharmacology, and includes vital guidance on new treatments and scientific papers. It is ideal for non-specialist doctors, nurses, carers and other health professionals who look after patients with cancer-related symptoms. 'This book recognises the complexity inherent in the cancer journey and places a spotlight on the human face of health care management, specifically on the ability to provide careful, individualised and sensitive management of symptom control that aims to make a difference to the patient's quality of life. It is written in a manner that is acceptable to professionals, patients and carers alike. This book adopts a unique approach to symptom management in palliative care, inviting the practitioner to consider the possible causes of the symptom, and then assess the patient with these in mind. Paying attention to the pathophysiology of the symptom and respecting the individual needs of the patient, one is guided to make a logical choice of treatment by thinking about the pharmacological actions of the available drugs. This is a book to be on the desk ready for quick reference, not stored on a shelf in a library.' - Elizabeth Rogerson, in the Foreword.
This brief guide gives students and teachers a reference to the Internet and World Wide Web. It includes sections on finding, using, and documenting sources, source reliability, the Internet and job searches, communicating with e-mail and in virtual communities, and more.
Feeding problems in children are relatively common, and often resolve themselves with little need for intervention. However, some categories of feeding problem are severe, persistent, and may be life-threatening without skilled involvement by professionals, including medical and surgical intervention. This revised and expanded Second Edition of Feeding Problems in Children deals with these severe and persistent problems, summarising the different kinds of work undertaken with children and their families in a number of countries. It first discusses the theoretical frameworks and perspectives, before moving on to explore clinical and applied research aspects of children's feeding. Finally, a comprehensive Clinical Practice Toolkit has been added to this edition, providing clinical models, checklists, model forms and reports. Featuring contributions from well-known international experts in the field, comprehensive and fully referenced, this book continues to be essential reading for all those practising or training in paediatrics in primary or secondary care, including paediatricians, GPs, gastroenterologists, psychologists, psychiatrists, therapists, paediatric nurses, health visitors and allied health professionals. 'Given the multi-cultural composition of today's communities, the decision by Drs Southall and Martin to include a chapter on cultural aspects to feeding was most insightful. This book, with its comprehensive coverage of the issues and a practical Toolkit with examples of materials from a multi-disciplinary practice, makes an essential contribution to the education of frontline clinicians dealing with feeding problems in young children.' - from the Foreword by William B Crist From reviews of the First Edition: 'A detailed guide, extensively referenced' FAMILY MEDICINE 'A useful addition to a hospital library or multi-disciplinary paediatric library' PHYSIOTHERAPY JOURNAL
This brief guide gives students and teachers a reference to the Internet and World Wide Web. It includes sections on finding, using, and documenting sources, source reliability, the Internet and job searches, communicating with e-mail and in virtual communities, and more.
McGraw-Hill Humanities, Social Sciences & World Languages
Published Date
ISBN 10
0767422953
ISBN 13
9780767422956
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