How do different artistic and cultural practices develop in the contemporary consumer culture? Providing a new direction in cultural studies as well as a vigorous defence of the field, Angela McRobbie's new collection of essays considers the social consequences of cultural proliferation and the social basis of aesthetic innovation. In the wake of postmodernism, McRobbie offers a more grounded and even localised account of key cultural practices, from the new populism of young British artists, including Damien Hirst and Tracy Emin, to the underground London sounds of drum'n'bass, discussing music by artists such as Tricky, Talvin Singh and Goldie; from the new sexualities in girls' and women's magazines like More! and Sugar to the dynamics of fashion production and consumption. Throughout the essays the author returns to issues of livelihoods and earning a living in the cultural economy, while at the same time pressing the issue of cultural value.
An insight into some of Britain's strongest sports brands. This publication investigates what makes a Sport BrandLeader and how these Sport BrandLeaders have gone about achieving this status. Forty leading brands are examined, in case study format, detailing how they have risen to the peak of their game.
Business Superbrands investigates over 80 of the strongest business to business brands in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing a precious insight into their branding strategy and the resulting work. The book opens with the expert opinion of members of the Business Superbrands Council, which is comprised of leading figures in the world of business branding. For this edition of Business Superbrands they have commented on the key challenges facing Business to Business brands.
Superbrands aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken to get there. Superbrands is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.
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