Portrays examples of injury prevention practices that have the potential to reduce the incidence of neurotauma injuries, and by providing a detailed methodology that is effective in identifying innovative best practices.
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.
With the rise of imperialism, the centuries-old European tradition of humanist scholarship as the key to understanding the world was jeopardized. Nowhere was this more true than in nineteenth-century Germany. It was there, Andrew Zimmerman argues, that the battle lines of today's "culture wars" were first drawn when anthropology challenged humanism as a basis for human scientific knowledge. Drawing on sources ranging from scientific papers and government correspondence to photographs, pamphlets, and police reports of "freak shows," Zimmerman demonstrates how German imperialism opened the door to antihumanism. As Germans interacted more frequently with peoples and objects from far-flung cultures, they were forced to reevaluate not just those peoples, but also the construction of German identity itself. Anthropologists successfully argued that their discipline addressed these issues more productively—and more accessibly—than humanistic studies. Scholars of anthropology, European and intellectual history, museum studies, the history of science, popular culture, and colonial studies will welcome this book.
Stochastic elasticity is a fast developing field that combines nonlinear elasticity and stochastic theories in order to significantly improve model predictions by accounting for uncertainties in the mechanical responses of materials. However, in contrast to the tremendous development of computational methods for large-scale problems, which have been proposed and implemented extensively in recent years, at the fundamental level, there is very little understanding of the uncertainties in the behaviour of elastic materials under large strains. Based on the idea that every large-scale problem starts as a small-scale data problem, this book combines fundamental aspects of finite (large-strain) elasticity and probability theories, which are prerequisites for the quantification of uncertainties in the elastic responses of soft materials. The problems treated in this book are drawn from the analytical continuum mechanics literature and incorporate random variables as basic concepts along with mechanical stresses and strains. Such problems are interesting in their own right but they are also meant to inspire further thinking about how stochastic extensions can be formulated before they can be applied to more complex physical systems.
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
- NEW! An ebook version is included with print purchase. The ebook allows you to access all the text, figures, and references, with the ability to search, customize content, make notes and highlights, and have content read aloud. Plus, it includes prescriptions for oral diseases, differential diagnosis of clinical cases, and practice questions. - Updated content on the latest breakthroughs in oral squamous cell carcinoma treatment, HPV, and molecular pathology addresses some of today's leading topics in oral pathology research.
See how to identify and effectively manage oral diseases! Oral and Maxillofacial Pathology, 4th Edition provides state-of-the-art information on the wide variety of diseases that may affect the oral and maxillofacial region. Over 1,400 radiographs and full-color clinical photos - that's more than any other reference - bring pathologies and conditions to life. New to this edition is coverage of the latest advances in diagnosis and disease management, plus topics such as hereditary dental anomalies and oral lesions associated with cosmetic fillers. Written by well-known oral pathology educators Brad Neville, Douglas Damm, Carl Allen, and Angela Chi, this market leader is your go-to reference for the care of patients with oral disease! Comprehensive contemporary overview of oral and maxillofacial pathology includes a brief description of each individual lesion or pathologic condition and the kind of pathologic process that it represents, followed by a discussion of its clinical and/or radiographic presentation, histopathologic features, and its treatment and prognosis. Over 1,400 radiographs and full-color clinical photos facilitate the identification and classification of lesions and disease states. Up-to-date concepts of pathogenesis and disease management help you understand the diseases that affect oral and maxillofacial structures, formulate an accurate diagnosis, and institute proper treatment. Logical organization by body system or disease process makes it easy to look up specific conditions. Comprehensive appendix on differential diagnosis organizes disease entities according to their most prominent or identifiable clinical features, helping you find and formulate differential diagnoses. Information on forensic dentistry, methamphetamine, and gene mutations addresses some of today's leading topics in oral pathology research. Differential diagnosis case studies on the Evolve companion website include correct answers and rationales, offering more opportunities to improve your identification skills and diagnostic competency. NEW cutting-edge content includes pathologies and conditions such as localized juvenile spongiotic gingival hyperplasia, oral lesions associated with cosmetic fillers, oropharyngeal carcinomas related to human papillomavirus (HPV), IgG4-related disease and mammary analogue secretory carcinomas, Globodontia, Lobodontia, Leishmaniasis, and Xanthelasma. Over 130 NEW full-color photos and over 40 NEW radiographs bring common and uncommon disease states more clearly to life.
Identify and effectively manage oral diseases with Oral and Maxillofacial Pathology! Comprehensive, stateof-the-art coverage includes a description of each individual lesion or pathologic condition, including a discussion of its clinical and/or radiographic presentation, histopathologic features, and its treatment and prognosis.• Over 1,400 radiographs and full-color clinical photos — that's more than any other reference — facilitate the identification and classification of lesions and disease states• Logical organization by body system or disease process makes it easy to look up specific conditions.• NEW cutting-edge content includes conditions and tumors such as localized juvenile spongiotic gingival hyperplasia, oral lesions associated with cosmetic fillers, HPV-related oropharyngeal carcinoma, IgG4-related disease, and mammary analogue secretory carcinoma• Coverage of oral pathology research topics includes current information on forensic dentistry, methamphetamine, and gene mutations• A comprehensive appendix organizes diseases according to their clinical features, helping you find and formulate differential diagnoses
Portrays examples of injury prevention practices that have the potential to reduce the incidence of neurotauma injuries, and by providing a detailed methodology that is effective in identifying innovative best practices.
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