Anette Asp's Books

Cool

How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

By: Steven Quartz,Anette Asp

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Cool

How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

By: Steven Quartz,Anette Asp

A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip beer connoisseurs flaunt their knack for distinguishing a Kölsch from a pilsner. How did this pervasive desire for "cool" emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice.

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Page Count

278

Publisher

Macmillan + ORM

Published Date

ISBN 10

1429944188

ISBN 13

9781429944182

Academic Libraries: Reflecting on Crisis, the Fourth Industrial Revolution and the Way Forward

By: Anette Janse van Vuren

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Academic Libraries: Reflecting on Crisis, the Fourth Industrial Revolution and the Way Forward

By: Anette Janse van Vuren

As we begin to fundamentally redefine our world, informed through the Fourth Industrial Revolution (4IR) lens, entire industries are gearing up for this disruptive event. Library practices have been no exception. With the advent of advanced digital technology, knowledge is becoming more readily accessible. This book focuses on how libraries need to respond, adapt, and transform to become meaningful spaces in our rapidly changing 21st century, within the 4IR and coupled with the restrictions of the pandemic. Tracing the evolution of technology over the centuries, the changing role of the library as a response to disruptions is discussed.

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Page Count

164

Publisher

UJ Press

Published Date

ISBN 10

1776402316

ISBN 13

9781776402311

Cool

How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

By: Steven Quartz,Anette Asp

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Cool

How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

By: Steven Quartz,Anette Asp

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Page Count

278

Publisher

Macmillan + ORM

Published Date

ISBN 10

1429944188

ISBN 13

9781429944182

The Noun in Biblical Armenian

Origin and Word-Formation - with special emphasis on the Indo-European heritage

By: Birgit Anette Olsen

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The Noun in Biblical Armenian

Origin and Word-Formation - with special emphasis on the Indo-European heritage

By: Birgit Anette Olsen

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks as well as studies that provide new insights by building bridges to neighbouring fields such as neuroscience and cognitive science. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.

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Page Count

1144

Publisher

Walter de Gruyter

Published Date

ISBN 10

3110801981

ISBN 13

9783110801989

Bukhara, the Eastern Dome of Islam

Urban Development, Urban Space, Architecture and Population

By: Anette Gangler,Heinz Gaube,Attilio Petruccioli

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Bukhara, the Eastern Dome of Islam

Urban Development, Urban Space, Architecture and Population

By: Anette Gangler,Heinz Gaube,Attilio Petruccioli

A city planner, an architect and a historian trace the urban development of this outstanding city and analyse its architecture in urban and historical contexts from its origins in the pre Islamic period to the situation today. The authors did extensive fieldwork in Bukhara and have published a number of books and many articles on Near Eastern and Persian architecture and urbanism.

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Page Count

236

Publisher

Edition Axel Menges

Published Date

ISBN 10

3932565274

ISBN 13

9783932565274

Book's by Anette Asp

Cool

Cool

Academic Libraries: Reflecting on Crisis, the Fourth Industrial Revolution and the Way Forward

Academic Libraries: Reflecting on Crisis, the Fourth Industrial Revolution and the Way Forward

Cool

Cool

The Noun in Biblical Armenian

The Noun in Biblical Armenian

Bukhara, the Eastern Dome of Islam

Bukhara, the Eastern Dome of Islam

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