Andy Weinberger has done something extraordinary with his first novel: he’s written a truly great detective novel that is fresh and original, but already feels like it’s a classic. In the tradition of Walter Mosley, Raymond Chandler, and Sue Grafton, semi-retired private eye Amos Parisman roams LA’s seedy and not-so-seedy neighborhoods in pursuit of justice. I don’t want another Amos Parisman novel—I want a dozen more!” — Amy Stewart When a controversial celebrity rabbi drops dead over his matzoh ball soup at the famed Canter's Deli in Los Angeles, retired private eye Amos Parisman— a sixtyish, no-nonsense Jewish detective who lives with his addled wife in Park La Brea—is hired by the temple's board to make sure everything is kosher. As he looks into what seems to be a simple, tragic accident, the ante is raised when more people start to die or disappear, and Amos uncovers a world of treachery and hurt that shakes a large L.A. Jewish community to its core.
A brilliant new theory of the mind that upends our understanding of how the brain interacts with the world “This thoroughly readable book will convince you that the brain and the world are partners in constructing our understanding.” —Sean Carroll, New York Times bestselling author of The Biggest Ideas in the Universe: Space, Time, and Motion For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new discoveries in neuroscience and psychology have turned this assumption on its head. What if rather than perceiving reality passively, your mind actively predicts it? Widely acclaimed philosopher and cognitive scientist Andy Clark unpacks this provocative new theory that the brain is a powerful, dynamic prediction engine, mediating our experience of both body and world. From the most mundane experiences to the most sublime, reality as we know it is the complex synthesis of sensory information and expectation. Exploring its fascinating mechanics and remarkable implications for our lives, mental health, and society, Clark nimbly illustrates how the predictive brain sculpts all human experience. Chronic pain and mental illness are shown to involve subtle malfunctions of our unconscious predictions, pointing the way towards more effective, targeted treatments. Under renewed scrutiny, the very boundary between ourselves and the outside world dissolves, showing that we are as entangled with our environments as we are with our onboard memories, thoughts, and feelings. And perception itself is revealed to be something of a controlled hallucination. Unveiling the extraordinary explanatory power of the predictive brain, The Experience Machine is a mesmerizing window onto one of the most significant developments in our understanding of the mind.
Psychology: The Science of Mind and Behaviour is here with a new, fully updated and revised third edition. Bringing new developments in the field and its renowned pedagogical design, the third edition offers an exciting and engaging introduction to the study of psychology.This book’s scientific approach, which brings together international research, practical application and the levels of analysis framework, encourages critical thinking about psychology and its impact on our daily lives. Key features: Fully updated research and data throughout the book as well as increased cross cultural referencesRestructured Chapter 3 on Genes, Environment and Behaviour, which now starts with a discussion of Darwinian theory before moving on to Mendelian geneticsCore subject updates such as DSM-5 for psychological disorders and imaging techniques on the brain are fully integratedRevised and updated Research Close Up boxesCurrent Issues and hot topics such as, the study of happiness and schizophrenia, intelligence testing, the influence of the media and conflict and terrorism are discussed to prompt debates and questions facing psychologists todayNew to this edition is Recommended Reading of both classic and contemporary studies at the end of chapters Connect™ Psychology: a digital teaching and learning environment that improves performance over a variety of critical outcomes; easy to use and proven effective. LearnSmart™: the most widely used and intelligent adaptive learning resource that is proven to strengthen memory recall, improve course retention and boost grades. SmartBook™: Fuelled by LearnSmart, SmartBook is the first and only adaptive reading experience available today.
Using the most effective insights from psychology and neuroscience you can be more effective, more resourceful and develop the sharpest of business brains. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The spleen is an organ responsible for many biological functions, such as immunological defense, the removal of foreign particles from the blood stream, the metabolism of bilirubins, lipids and several amino acids, the control of the number and maturity o
Offering a thorough, accessible and lively overview of public health for students new to the field, Schneider's Introduction to Public Health offers a broad-reaching, practical framework for understanding the forces and organizations of public health today. Through engaging, nontechnical language, illustrative real-world examples, and the current political, economic, and cultural news of the day, students gain a clear understanding of the scope of today's public health problems and possible solutions.Building on Schneider's engaging and easy-to-read narrative approach, new author team Kruger, Moralez, and Siqueira draw on their diverse perspectives for the Seventh Edition to bring a greater focus on the social determinants of health, ecological approach, and life course experiences as a framework to understand public health in the 21st century. Key Features: - Updated statistics and information in every chapter illustrate the current state of public health.- Streamlined organization to better align with a traditional 16-week semester course. - New chapters addressing the COVID-19 pandemic, climate change, and mental health.- New chapter on research methods, that includes qualitative data.- Timely examples, including links to videos and websites, cover public health issues discussed in the text.- Alignment with Council on Education for Public Health (CEPH) criteria for undergraduate public health.
HIS DEADLIEST WEAKNESS. HIS MIGHTIEST ENEMY. HIS DARKEST HOUR… He’s faster than a bolt of lightning. He can stop a missile with two fingers. He can mold titanium between his molars like gum. But there is one substance that can tear Superman apart from the inside out. And there is one being whose power makes him look like a mere mortal in the clutches of an angry god. The weapon is Kryptonite. The enemy is Darkseid. And unless he can find a way to fight them both, the Man of Steel is doomed! In this incredible collection starring the most iconic superheroes in comics, the Man of Steel and the Dark Knight face two of their greatest challenges. “The Search for Kryptonite” sees Superman and Batman scouring the planet to rid the world of Kryptonite, the one weapon that can kill the Last Son of Krypton. And in “Torment,” the two heroes face the fight of their lives against the God of Apokolips and his sadistic disciple Desaad. A trio of TV’s best superhero writers-Michael Green Mike Johnson (HEROES) and Alan Burnett (the BATMAN BEYOND animated series)-joins artists Shane Davis (SUPERMAN: EARTH ONE VOL. 1 & 2) and DUSTIN NGUYEN (BATMAN: L’IL GOTHAM) in this collection of SUPERMAN/BATMAN #37-49 and SUPERMAN/BATMAN ANNUAL #2. It’s the World’s Finest Heroes at their best!
Discover the man behind the myth as Adam Strange’s childhood on Earth is explored, his relationship with his estranged family is revealed, and secrets of Rann-and of Adam’s new life-are uncovered in this deluxe edition hardcover that reprints the three-issue 1990 Prestige format miniseries by Richard Bruning and Andy Kubert, with additional tales from Mark Waid and Andy Diggle. Collects Adam Strange (1990) #1-3, JLA #20-21, and Adam Strange (2004) #1-8.
Determined to turn the people of Metropolis against the Man of Steel and finally vanquish him from the Earth, Lex Luthor unleashes a virus on Metropolis capable of rewriting the DNA of those infected, including Superman. While Superman's immune system eventually fights off the infection, but not before a hybrid Superman is created through the virus' ability to rewrite DNA. This new hybrid Superman is the only being capable of defeating the true Superman and Lex will stop at nothing to see it accomplish it's mission. Collects ACTION COMICS #19-24, and stories from YOUNG ROMANCEL THE NEW 52 #1 and SUPERMAN ANNUAL #2.
Long recognized as the standard general reference in the field, this completely revised edition of Grainger and Allison?s Diagnostic Radiology provides all the information that a trainee needs to master to successfully take their professional certification examinations as well as providing the practicing radiologist with a refresher on topics that may have been forgotten. Organized along an organ and systems basis, this resource covers all diagnostic imaging modalities in an integrated, correlative fashion and focuses on those topics that really matter to a trainee radiologist in the initial years of training. "...the latest edition ... continues the fine tradition set by its predecessors.... help young radiologists to prepare for their examinations and continue to be a source of information to be dipped in and out of ... senior radiologists will also find the book useful ..." Reviewed by: RAD Magazine March 2015 "I am sure the current edition will be successful and help young radiologists to prepare for their examinations and continue to be a source of information to be dipped in and out of..." Reviewed by RAD Magazine, March 2015 Master the field and prepare for certification or recertification with a succinct, comprehensive account of the entire spectrum of imaging modalities and their clinical applications. Effectively apply the latest techniques and approaches with complete updates throughout including 4 new sections (Abdominal Imaging, The Spine, Oncological Imaging, and Interventional Radiology) and 28 brand new chapters. Gain the fresh perspective of two new editors—Jonathan Gillard and Cornelia Schaefer-Prokop -- eight new section editors -- Michael Maher, Andrew Grainger, Philip O’Connor, Rolf Jager, Vicky Goh, Catherine Owens, Anna Maria Belli, Michael Lee -- and 135 new contributors. Stay current with the latest developments in imaging techniques such as CT, MR, ultrasound, and coverage of hot topics such as: Image guided biopsy and ablation techniques and Functional and molecular imaging. Solve even your toughest diagnostic challenges with guidance from nearly 4,000 outstanding illustrations. Quickly grasp the fundamentals you need to know through a more concise, streamlined format. Access the full text online at Expert Consult.
Meet Kevin Pugh, 12-year-old couch potato. Now meet Cromwell, his part beagle, part potato chip dog. Kevin’s looking forward to spending his summer doing as little as possible. Unfortunately, Kevin’s father, former Chicago Bears star player/super-sports fanatic, Howie Pugh, feels differently. So does Cromwell, who has suddenly and mysteriously developed a fascination with agility competitions: running up seesaws, leaping over hurdles, soaring through hoops (sometimes). If he has to do anything, Kevin would rather do something for newly obsessed Cromwell, but dog agility lessons do not constitute a sport in his father’s mind, so football camp it is. Until some well-timed events collide, literally, and soon Kevin’s found a way for he and Cromwell to take classes, and the upstart Team Cromwell is born. Andy Behrens has written a hilarious novel with a dry-as-dirt protagonist who’s constantly tortured by the goings-on around him. It’s also a charming story about a boy and his dog, as well as a meaningful and heartfelt look at a relationship between a boy and his father who don’t always see eye-to-eye.
A follow-up to Finding the Few, this companion volume deals with the postwar discovery and recovery of wartime Luftwaffe aircrew who were downed and lost over the UK, most of them during 1940s. There is a lot of detective work involved here. Sometimes airmen have been identified with the tiniest clue, although each case has a common thread; they were all concluded by the diligent research of private individuals and researchers, many involving the author. Indeed, as a result of his work, Saunders was given a special award by the German ambassador in London. Not all involve recovery and identification of the 'missing' - some are cases where buried German airmen were 'unknown' and are now able to be named and given formal confirmation by the German War Graves Service. Each case is remarkable and intriguing. Just one example will suffice: One Luftwaffe pilot was downed on September 5th, 1940. He had been born on September 5th, his flying license awarded on September 5th, he was recovered and identified on September 5th (many years later!) and laid to rest in Austria on September 5th. This amazing book, eloquently written, covers casualties right through 1940 to 1944 and is, as with the author's earlier work, a real page turner!
The new edition of Complete Psychology is the definitive undergraduate textbook. It not only fits exactly with the very latest BPS curriculum and offers integrated web support for students and lecturers, but it also includes guidance on study skills, research methods, statistics and careers. Complete Psychology provides excellent coverage of the major areas of study . Each chapter has been fully updated to reflect changes in the field and to include examples of psychology in applied settings, and further reading sections have been expanded. The companion website, www.completepsychology.co.uk, has also been fully revised and now contains chapter summaries, author pages, downloadable presentations, useful web links, multiple choice questions, essay questions and an electronic glossary. Written by an experienced and respected team of authors, this highly accessible, comprehensive text is illustrated in full colour, and quite simply covers everything students need for their first-year studies as well as being an invaluable reference and revision tool for second and third years.
One of the most influential and controversial team owners in professional sports history, Walter O’Malley (1903–79) is best remembered—and still reviled by many—for moving the Dodgers from Brooklyn to Los Angeles. Yet much of the O’Malley story leading up to the Dodgers’ move is unknown or created from myth, and there is substantially more to the man. When he entered the public eye, the self-constructed family background and early life he presented was gilded. Later his personal story was distorted by some New York sportswriters, who hated him for moving the Dodgers. In Mover and Shaker Andy McCue presents for the first time an objective, complete, and nuanced account of O’Malley’s life. He also departs from the overly sentimentalized accounts of O’Malley as either villain or angel and reveals him first and foremost as a rational, hardheaded businessman, who was a major force in baseball for three decades and whose management and marketing practices radically changed the shape of the game.
Local and regional development is an increasingly global issue. For localities and regions, the challenge of enhancing prosperity, improving wellbeing and increasing living standards has become acute for localities and regions formerly considered discrete parts of the ‘developed’ and ‘developing’ worlds. Amid concern over the definitions and sustainability of ‘development’, a spectre has emerged of deepened unevenness and sharpened inequalities in the development prospects for particular social groups and territories. Local and Regional Development engages and addresses the key questions: what are the principles and values that shape definitions and strategies of local and regional development? What are the conceptual and theoretical frameworks capable of understanding and interpreting local and regional development? What are the main policy interventions and instruments? How do localities and regions attempt to effect development in practice? What kinds of local and regional development should we be pursuing? This book addresses the fundamental issues of ‘what kind of local and regional development and for whom?’, frameworks of understanding, and instruments and policies. It outlines what a holistic, progressive and sustainable local and regional development might constitute before reflecting on its limits and political renewal. With the growing international importance of local and regional development, this book is an essential student purchase, illustrated throughout with maps, figures and case studies from Asia, Europe, and Central and North America.
Quantitative Methods in Educational and Social Research Using SPSS bridges the gap between introductory and advanced volumes on quantitative methods. Central to the text is an emphasis on the concept of modelling at the core of data analysis. The implications of the modelling approach are taken all the way back to the stages of research design and sampling, and use of simple descriptive statistics. Using this as a lens the book then moves on to explain carefully a full range of statistical techniques from basic procedures such as correlation and analysis of variance, to advanced methods such as multiple regression, path analysis and multilevel modelling. Key features of the book include: Crucial points illustrated by getting readers to work through key theoretical and analytical tasks A CD that offers step by step guidance on the use of SPSS and example analyses for each of the methods covered by the text Clear explanation of the conceptual background to all the analytical techniques included in the book A range of example datasets The aim throughout is to help you gain a fully-grounded conceptual grasp of different techniques, allowing you to apply these thoughtfully, as well as helping you progress towards a more advanced understanding through a step-by-step approach. This book is for you if you are a student or researcher in education or a related field and want an introductory resource that helps you get up to speed quickly.
A typical presidential election campaign in Latin America sees between one-third and one-half of all voters changing their vote intentions across party lines in the months before election day-numbers unheard of and rarely seen in older democracies. This book proposes a new theory of Latin American voting behavior, examining how votes are truly up for grabs in democracies where political parties and mass partisanship are not deeply entrenched. The book argues that political discussion among peers causes volatility, and ulimately explains final vote choices. Describing and examining social networks of political discussion, the authors propose that everyday social communication is the hidden architecture that structures political outcomes in Latin America's less institutionalized democracies. Voters, embedded in networks of family members, friends, neighbors, coworkers, and acquaintances, are heavily persuaded by the debating and arguing, and agreeing and affirming, that happens in their social networks. Social Communication and Elections in Latin America reveals the hidden undercurrent of political discussion among voters in Latin America, advancing a new theory of voting behavior that accounts for the extended influence of election campaigns, the geographic clustering of political preferences, and the strategic maneuvers of political machines"--
How to Design and Report Experiments is the perfect textbook and guide to the often bewildering world of experimental design and statistics. It provides a complete map of the entire process beginning with how to get ideas about research, how to refine your research question and the actual design of the experiment, leading on to statistical procedure and assistance with writing up of results. While many books look at the fundamentals of doing successful experiments and include good coverage of statistical techniques, this book very importantly considers the process in chronological order with specific attention given to effective design in the context of likely methods needed and expected results. Without full assessment of these aspects, the experience and results may not end up being as positive as one might have hoped. Ample coverage is then also provided of statistical data analysis, a hazardous journey in itself, and the reporting of findings, with numerous examples and helpful tips of common downfalls throughout. Combining light humour, empathy with solid practical guidance to ensure a positive experience overall, How to Design and Report Experiments will be essential reading for students in psychology and those in cognate disciplines with an experimental focus or content in research methods courses.
This introductory textbook explores education policy, looking at where we came from, where we are and where we are going. In this introduction to educational policy, practice and the professional, the authors focus first on historical policy from the state's first interventions in education through to Thatcherism, and Blair's Education, Education, Education. They then explore the key contemporary policies of recent times and offers a critique on how they have worked in practice, before moving to look at the hysteria that often surrounds education policy, with focus on media representation and the effects this has for the teaching profession. Commentaries and case studies are presented throughout providing an accessible link to what it was really like to learn, teach and live at the time the policy was in place. This title is an essential reading for all undergraduate education studies students.
Includes multiple choice questions about the world of film. Embedded in the book is a special computerized quiz module that lets you compete against yourself or a friend.
Instant Notes in Molecular Biology, Fourth Edition is the perfect text for undergraduates looking for a concise introduction to the subject, or a study guide to use before examinations. Each topic begins with a summary of essential facts−an ideal revision checklist−followed by a description of the subject that focuses on core information, with clear, simple diagrams that are easy for students to understand and recall in essays and exams.
This book introduces Apache Spark, the open source cluster computing system that makes data analytics fast to write and fast to run. You'll learn how to express parallel jobs with just a few lines of code, and cover applications from simple batch jobs to stream processing and machine learning.--
In her novel The Fountainhead, Ayn Rand powerfully depicted the clashes that can arise between a single-minded architect and his client. Don't let this happen to you! Through case studies, interviews, photographs, rough sketches, detailed plans, and even cartoons, award-winning architect Andy Pressman instructs both architect and client on how to work together in the most mutually supportive way. Here's what to expect during work, how to take the tension out of a project, and how to prevent typical misunderstandings. With humor and insight, he follows the fortunes (both good and bad) of more than 25 projects, exploring the reasons for success and failure in a unique guide that will prove a solid plus for both sides of the architect-client equation.
This text provides an examination of the aetiological development of forensic criminology in the UK. It links the subjects of scientific criminology, criminal investigations, crime scene investigation, forensic science and the legal system and it provides an introduction to the important processes that take place between the crime scene and the courtroom. These processes help identify, define and label the ‘criminal’ and are crucial for understanding any form of crime within society. The book includes sections on: • the epistemological and ontological philosophies of the natural sciences; • the birth of scientific criminology and its search for the criminal ‘body’; • the development of early forms of forensic science and crime scene investigation; • investigating crime; • information, material and evidence; • crime analysis and crime mapping; • scientific support and crime scene examination; and • forensic science and detection methods and forensics in the courtroom. The text combines coverage of historical research and contemporary criminal justice processes and provides an introduction to the most common forensic practices, procedures and uses that enable the identification and successful prosecution of criminals. Forensic Criminology is essential for students of criminology, criminal justice, criminal investigations and crime science. It is also useful to those criminal justice practitioners wishing to gain a more in-depth understanding of the links between criminology, criminal investigations and forensics techniques.
The classic, scandalous, and bestselling tell-all-and-then-some from Andy Warhol—now a Netflix series produced by Ryan Murphy. This international literary sensation turns the spotlight on one of the most influential and controversial figures in American culture. Filled with shocking observations about the lives, loves, and careers of the rich, famous, and fabulous, Warhol's journal is endlessly fun and fascinating. Spanning the mid-1970s until just a few days before his death in 1987, THE ANDY WARHOL DIARIES is a compendium of the more than twenty thousand pages of the artist's diary that he dictated daily to Pat Hackett. In it, Warhol gives us the ultimate backstage pass to practically everything that went on in the world-both high and low. He hangs out with "everybody": Jackie O ("thinks she's so grand she doesn't even owe it to the public to have another great marriage to somebody big"), Yoko Ono ("We dialed F-U-C-K-Y-O-U and L-O-V-E-Y-O-U to see what happened, we had so much fun"), and "Princess Marina of, I guess, Greece," along with art-world rock stars Jean-Michel Basquiat, Francis Bacon, Salvador Dali, and Keith Haring. Warhol had something to say about everyone who crossed his path, whether it was Lou Reed or Liberace, Patti Smith or Diana Ross, Frank Sinatra or Michael Jackson. A true cultural artifact, THE ANDY WARHOL DIARIES amounts to a portrait of an artist-and an era-unlike any other.
Philip Roth and the American Liberal Tradition offers a fresh reading of the later career development of one of America’s most celebrated authors. Through a contextual analysis of a select number of texts, this innovative study discusses how famed novels such as American Pastoral and The Plot against America demonstrate Philip Roth’s considerable interest in mapping, by means of his unique literary talent, the changing shape and fortunes of American liberalism since the 1930s. By viewing these novels and other seminal works of his later period through a wider historical lens, this book informs readers of the myriad ways in which Roth’s major phase of writing since the mid-1990s has shown considerableconcern with questions of class, ethnicity, race, gender, and literary culture, all of which have been key components in the shifting intellectual and political makeup of American liberal ideology from the New Deal to our present time. This bookgoes beyond a mere historical analysis by taking a new look at how Roth’s experimentations in narrative style and his appeal to ahistorical notions of literary tradition rest in complex alignment with his fictional treatment of aspects of American history. This novel work of criticism demonstrates a heightened awareness of Roth’s career-length fascination with the formal characteristics of fiction, making clear to its audience that any reductively linear reading of Roth as a political novelist should be avoided at all costs. Ultimately, Philip Roth and the American Liberal Tradition offers a stimulatingly intelligent approach to the art of one of America’s true literary titans, providing the focused reader with a nuanced understanding of how Roth’s fiction has been shaped by the various competing strains in his dual roles as a disinterested formalist aesthete, on the one hand, and as a politically engaged author on the other.
Zero-day vulnerabilities--software vulnerabilities for which no patch or fix has been publicly released-- and their exploits are useful in cyber operations--whether by criminals, militaries, or governments--as well as in defensive and academic settings. This report provides findings from real-world zero-day vulnerability and exploit data that could augment conventional proxy examples and expert opinion, complement current efforts to create a framework for deciding whether to disclose or retain a cache of zero-day vulnerabilities and exploits, inform ongoing policy debates regarding stockpiling and vulnerability disclosure, and add extra context for those examining the implications and resulting liability of attacks and data breaches for U.S. consumers, companies, insurers, and for the civil justice system broadly. The authors provide insights about the zero-day vulnerability research and exploit development industry; give information on what proportion of zero-day vulnerabilities are alive (undisclosed), dead (known), or somewhere in between; and establish some baseline metrics regarding the average lifespan of zero-day vulnerabilities, the likelihood of another party discovering a vulnerability within a given time period, and the time and costs involved in developing an exploit for a zero-day vulnerability"--Publisher's description.
Few areas of labour history have received as much attention as the coal industry, with miners often finding themselves at the centre of studies on working-class political and industrial history. Yet whilst much has been written about the struggles of miners and their unions in particular countries, their national confrontations and political organization, much less work has been done on the regional communities and how they related both to the national and international picture. The central theme of this volume is to transcend such over-arching national models and to focus instead on local coal mining societies which can then be compared and contrasted to similar communities elsewhere. In so doing the book is able to tackle a number of familiar labour history themes in a more nuanced way, exploring issues of political activism and class relationships from the perspectives of gender, ethnicity, race and specific localized cultural traditions. As the chapters in this volume illustrate, such an approach can offer rich and often surprising conclusions, in many cases challenging the accepted notion of miners as the vanguard of militant working-class political activism. Adopting a regional approach that compares coalfield communities from five continents, this volume reflects coalfield experiences on a truly global scale. By looking at what made communities unique as well as what they shared in common, a much fuller understanding of the workplace, neighbourhood, family, identity and political organization is possible. Underlining the strong connections between politics, community and identity, this work emphasizes the challenges and opportunities available to labour historians, pushing forward the boundaries of the discipline in new and exciting ways.
This open access book examines the future of inequality, work and wages in the age of automation with a focus on developing countries. The authors argue that the rise of a global ‘robot reserve army’ has profound effects on labor markets and economic development, but, rather than causing mass unemployment, new technologies are more likely to lead to stagnant wages and premature deindustrialization. The book illuminates the debate on the impact of automation upon economic development, in particular issues of poverty, inequality and work. It highlights public policy responses and strategies–ranging from containment to coping mechanisms—to confront the effects of automation.
Combining leading-edge research with a vast amount of field experience, this book will show anyone how to become the trusted sales professional who consistently wins new business. Customers today are overloaded with information and overwhelmed by options. product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has disappeared. Therefore, between not recognizing product differences, combined with not having any time to spare to investigate what they don’t know, the difference maker for many decision makers is you! In Amp Up Your Sales, you will learn how to: Maximize the value of their selling Accelerate responsiveness to build trust and credibility Earn valuable selling time with customers Shape the buyer's vision Integrate persuasive stories into their sales process Build lasting relationships through follow-up and customer service The salesperson who is always responsive and completely focused on value will be the one who will stand out from the crowd and get the sale. The bad news is, your customers won’t understand and appreciate all the advantages of your product. The good news is, they aren’t making the decision based on the product, but on you!
Key Thinkers in Neuroscience provides insight into the life and work of some of the most significant minds that have shaped the field. Studies of the human brain have been varied and complex, and the field is rich in pioneers whose endeavours have broken new ground in neuroscience. Adopting a chronological and multi-disciplinary approach to each Key Thinker, the book highlights their extraordinary contributions to neuroscience. Beginning with Santiago Ramon y Cajal and finishing with the philosophers Patricia Churchland and Paul Churchland, this book provides a comprehensive look at the new ideas and discoveries that have shaped neuroscientific research and practice, and the people that have been invaluable to this field. This book will be an indispensable companion for all students of neuroscience and the history of psychology, as well as anyone interested in how we have built our knowledge of the brain.
Sports talk in America has evolved from small-time barroom banter into a major media smorgasbord that runs 24/7 on TV and radio. With hundreds of billions of dollars generated annually by pro and college teams in major markets nationwide, sports fans across the country are more dedicated than ever to their teams. And when it comes to sports talk -- especially all-sports radio -- it's all about entertainment, information, prognostication, analysis, rankings, and endless discussion. Prominent sports-media figures in each of the three target cities -- Cleveland, Detroit, and Washington, D.C. -- engage in this phenomenon with a compilation of sports lists sure to delight as well as stir up debate within these already-buzzing sports communities. List topics include: What were the most lopsided trades in local sports history? Who were the most overrated athletes to play in our town? What local athlete had the best appearance in TV or film? What was the most heartbreaking loss in local sports history? What was the greatest single play in local sports history? Who are our team's most hated rivals? Plus dozens of "guest" lists contributed by famous local sports and entertainment celebrities. Following each of the four major pro sports teams -- the Redskins (NFL), the Capitals (NHL), the Nationals (MLB), and the Wizards (NBA) -- plus prominent college sports programs such as Georgetown and Maryland, D.C.'s fans have a vast array of choices, and Andy Pollin and Leonard Shapiro are the guys who help sort them out.
The Truth Agenda explores some of the most famous unexplained mysteries and global cover-ups of recent history. What is the truth about UFOs, pyramids, religious apparitions, psychic phenomena, visions of the future and ancient prophecies, and what is their connection to famous conspiracy theories concerning the Moon landings, 9/11, the New World Order, and claims that the planet is secretly run by a powerful ruling elite? Leading mysteries researcher Andy Thomas pulls the many threads together in an accessible, stimulating and credible overview which suggests that our world may be very different from the picture presented by the establishment. The Truth Agenda shows how we can avoid control manipulations and help to create a more positive future. Why do so many people believe in conspiracy theories, and what is the evidence to support them? What is the basis for the wide belief that we are now in a ‘New Era’ of massive change and consciousness shift? Why is there such huge but officially undeclared interest in paranormal phenomena from authorities and religions? How does all this tie together and explain the agendas of control and surveillance in the West, and what can we do?
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