Andy Ruddock's Books

Understanding Audiences

Theory and Method

By: Andy Ruddock

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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208

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SAGE

Published Date

ISBN 10

1446239497

ISBN 13

9781446239490

Exploring Media Research

Theories, Practice, and Purpose

By: Andy Ruddock

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Exploring Media Research

Theories, Practice, and Purpose

By: Andy Ruddock

From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.

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321

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SAGE

Published Date

ISBN 10

1526421771

ISBN 13

9781526421777

Youth and Media

By: Andy Ruddock

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Youth and Media

By: Andy Ruddock

When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media. Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence ′works′ when daily life compels young people to act out their relationships through media content and technologies. Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

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234

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SAGE

Published Date

ISBN 10

1446290786

ISBN 13

9781446290781

Investigating Audiences

By: Andy Ruddock

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Investigating Audiences

By: Andy Ruddock

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

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201

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SAGE

Published Date

ISBN 10

1848607482

ISBN 13

9781848607484

Digital Media Influence

A Cultivation Approach

By: Andy Ruddock

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Digital Media Influence

A Cultivation Approach

By: Andy Ruddock

Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.

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155

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SAGE

Published Date

ISBN 10

1529700272

ISBN 13

9781529700275

Exploring Media Research

Theories, Practice, and Purpose

By: Andy Ruddock

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Exploring Media Research

Theories, Practice, and Purpose

By: Andy Ruddock

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321

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SAGE

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ISBN 10

1526421771

ISBN 13

9781526421777

Understanding Audiences

Theory and Method

By: Andy Ruddock

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Understanding Audiences

Theory and Method

By: Andy Ruddock

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208

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SAGE

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ISBN 10

1446239497

ISBN 13

9781446239490

Youth and Media

By: Andy Ruddock

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Youth and Media

By: Andy Ruddock

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234

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SAGE

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ISBN 10

1446290786

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9781446290781

An Economic History of Ireland Since Independence

By: Andy Bielenberg,Raymond Ryan

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An Economic History of Ireland Since Independence

By: Andy Bielenberg,Raymond Ryan

This book traces the evolution of the Irish economy since independence looking at how the state sought to shape, regulate and deregulate economic activity to deal with the challenges posed by the wider international environment.

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Page Count

298

Publisher

Routledge

Published Date

ISBN 10

0415566940

ISBN 13

9780415566940

Frontier Justice

The Global Refugee Crisis and What To Do About It

By: Andy Lamey

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Frontier Justice

The Global Refugee Crisis and What To Do About It

By: Andy Lamey

Frontier Justice is a gripping, eye-opening exploration of the world-wide refugee crisis. Combining reporting, history and political philosophy, Andy Lamey sets out to explain the story behind the radical increase in the global number of asylum-seekers, and the effects of North America and Europe’s increasing unwillingness to admit them. He follows the extraordinary efforts of a set of Yale law students who sued the U.S. government on behalf of a group of refugees imprisoned at Guantánamo Bay; he recounts one refugee family's harrowing journey from Saddam Hussein's Iraq to contemporary Australia via the world's most dangerous ocean crossing; and he explores the fascinating case of Ahmed Ressam, the so-called Millennium bomber who filed a refugee claim in Canada before attempting to blow up the Los Angeles airport. Lamey casts new light on a host of broader subjects, from the reasons why terrorists who pose as refugees have an overwhelming failure rate to the hidden benefits of multiculturalism. Throughout Lamey's account, he focuses on the rights of people in search of asylum, and how those rights are routinely violated. But Frontier Justice does not merely point out problems. This book offers a bold case for an original solution to the international asylum crisis, one which draws upon Canada's unique approach to asylum-seekers. At the centre of the book is a new blueprint for how the rights of refugees might be enforced, and a vision of human rights that is ultimately optimistic and deeply affirmative. In exploring one of the most pressing questions of our age, Lamey provides an absorbing and unsettling look at a world in which, as he notes, there are many rights for citizens, few for human beings.

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418

Publisher

Anchor Canada

Published Date

ISBN 10

0385662556

ISBN 13

9780385662550

No Such Thing as Society

A History of Britain in the 1980s

By: Andy McSmith

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No Such Thing as Society

A History of Britain in the 1980s

By: Andy McSmith

The 1980s was the revolutionary decade of the twentieth century. To look back in 1990 at the Britain of ten years earlier was to look into another country. The changes were not superficial, like the revolution in fashion and music that enlivened the 1960s; nor were they quite as unsettling and joyless as the troubles of the 1970s. And yet they were irreversible. By the end of the decade, society as a whole was wealthier, money was easier to borrow, there was less social upheaval, less uncertainty about the future. Perhaps the greatest transformation of the decade was that by 1990, the British lived in a new ideological universe where the defining conflict of the twentieth century, between capitalism and socialism, was over. Thatcherism took the politics out of politics and created vast differences between rich and poor, but no expectation that the existence of such gross inequalities was a problem that society or government could solve - because as Mrs Thatcher said, 'There is no such thing as society ... people must look to themselves first.' From the Falklands war and the miners' strike to Bobby Sands and the Guildford Four, from Diana and the New Romantics to Live Aid and the 'big bang', from the Rubik's cube to the ZX Spectrum, McSmith's brilliant narrative account uncovers the truth behind the decade that changed Britain forever.

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555

Publisher

Constable

Published Date

ISBN 10

1849016615

ISBN 13

9781849016612

Faces of Labour

The Inside Story

By: Andy McSmith

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Faces of Labour

The Inside Story

By: Andy McSmith

McSmith focuses on key individuals in the party whose careers cast a complex story into sharp relief. His choice of subjects is deliberately eclectic. It includes portraits of politicians like Peter Mandelson, Clare Short, David Blunkett, John Prescott and Tony Blair, who will play a leading role in any Labour government.

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412

Publisher

Verso

Published Date

ISBN 10

1859849687

ISBN 13

9781859849682

Developing Professional Practice 14-19

By: Andy Armitage,Gina Donovan,Karen Flanagan,Sabrina Poma

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Developing Professional Practice 14-19

By: Andy Armitage,Gina Donovan,Karen Flanagan,Sabrina Poma

The Developing Professional Practice series provides a thoroughly comprehensive and cutting edge guide to developing the necessary knowledge, skills and understanding for teaching within the 0-7, 7-14 or 14-19 age ranges. Each of the three titles offers a genuinely accessible and engaging introduction to a wide range of professional practice supporting the education of babies to young adults. Discussion of current developments in theory, policy and research is combined with guidance on the practicalities of working with each age group. Numerous examples of real practice are included throughout, along with a range of additional features to help promote understanding.

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633

Publisher

Routledge

Published Date

ISBN 10

1317864824

ISBN 13

9781317864820

101 Interesting Facts on Everton

Learn About the Boys From Goodison Park

By: Andy Groom

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101 Interesting Facts on Everton

Learn About the Boys From Goodison Park

By: Andy Groom

Do you support Everton FC? Have you cheered the team to victory as they scored the winning goal in an important match? Do you know all there is to know about the club's long and successful history or would you like to find out more about your favourite football team? If you are a true Blues fan you are certain to want this new book, 101 Interesting Facts on Everton. Packed full of information about the boys from Goodison Park and a fun read for all the family, this book covers every aspect of the club, past and present. Learn more about the great players, managers, opponents and all those golden moments that have helped to make Everton great. Gen up with the 101 facts in this book and impress your mates with how much you know about The People's Club. This is a must-have book for all Blues fans and anyone with an interest in top flight football.

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Page Count

131

Publisher

Andrews UK Limited

Published Date

ISBN 10

1910295213

ISBN 13

9781910295212

Why Would Anyone Want to Swing a Cat?

... and 499 other questions

By: Andy Simpson

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Why Would Anyone Want to Swing a Cat?

... and 499 other questions

By: Andy Simpson

Why is bureaucracy known as red, not yellow or blue tape? What is haywire and why do we go it? Why is a yawn infection? Who was Parker and why is he so Nosy? These are just some of the burning issues that have been exercising the minds of Daily Mail readers in recent years, and 1001 of the most entertaining have been reproduced in this bumper collection. Not all of the questions featured will have been nagging away at you for years - the scrap metal value of the Eiffel Tower, for example; and some of the answers throw up intriguing alternatives (does the expression "peg out" have its origins in the game of cribbage or in grave digging practices?); but for those who are inveterate devourers of trivia teasers and fascinating facts, The Daily Mail's Answers to Correspondents is a veritable feast.

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369

Publisher

Constable

Published Date

ISBN 10

1849019479

ISBN 13

9781849019477

Sport 2.0

Transforming Sports for a Digital World

By: Andy Miah

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Sport 2.0

Transforming Sports for a Digital World

By: Andy Miah

Ramifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics. Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.

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286

Publisher

MIT Press

Published Date

ISBN 10

0262035472

ISBN 13

9780262035477

The Rough Guide to Cult Football

By: Andy Mitten

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The Rough Guide to Cult Football

By: Andy Mitten

The Ultimate Companion to A Beautiful Game This new Rough Guide is the only soccer book of its kind. It uncovers the most amazing stories and the unlikeliest personalities on Planet Football, both past and present, that help to make soccer the greatest show on earth. We reveal the stories behind the mavericks and cult figures who make up the real heroes of the game - from cultured midfielders to jailbirds, drinkers to straight arrows, local legends to international wanderers. The book showcases an amazing and unusual roll-call of talent that stretches from Ferenc Puskas to Stan Bowles, Eric Cantona to Jose Chilavert and Garrincha to Perry Groves. Throughout, we run our eye over the special clubs - from the New York Cosmos to Berwick Rangers and Estudiantes; managers and football rivalries - from 'El Clásico' to the Faroe Islands derby; and recall extraordinary games from 'The Battle of Highbury' to underdog fixtures where the likes of Northern Ireland, Wimbledon, and Dynamo Kiev overcame the might of Spain, Liverpool, and the Nazis. Post-match analyses of football culture, ephemera, science, and some strange statistics, complete this ultimate fiesta of football fun. "Ain't it great to be alive? All you need is the green grass and a ball" -Pele

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288

Publisher

Penguin

Published Date

ISBN 10

140538798X

ISBN 13

9781405387989

Equally Insignificant

By: Andy Hutchinson

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Equally Insignificant

By: Andy Hutchinson

Finding that the one-size-fits-all schooling doesn't, Billy Hunt takes his square peg and tries to fit into the round hole that is a multinational oil corporation apprenticeship. Quickly learning that his fellow workers are oblong, oval, triangular and every other shape of peg except round, Billy starts his course of 'bull' at the University of Weird People. After a serious fire, and a short course in enterprise-which on one hand lands him in prison and on the other in a good job, he philanders his way through a 24-hour marriage of convenience, to land in The Falklands. Here he takes the overseas course in coping with mis-shapen, missile-firing ex-pats and inbred native sheep fanciers. Returning to Scotland after doing to The Falklands what the Argies couldn't, he joins the self-important misfits in the insignificant path of life through the eons of time. This book is a hoot, and even more so when you know it is semi-autobiographical.

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Page Count

144

Publisher

Lulu.com

Published Date

ISBN 10

1291246290

ISBN 13

9781291246292

The Crisis for Young People

Generational Inequalities in Education, Work, Housing and Welfare

By: Andy Green

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The Crisis for Young People

Generational Inequalities in Education, Work, Housing and Welfare

By: Andy Green

This book is open access under a CC BY 4.0 license. This book provides an original and challenging analysis of one of the most pressing social issues of our times: intergenerational inequality. Based on recent mixed-method research, it explores the extent and scope of generational divides through an up-to-date analysis of the changing opportunities for young people in Britain across different life domains. A central question addressed is whether current changes are best understood as growing inequalities within and across age groups, or whether we face a genuine intergenerational decline over the life course of this and future generations of youth. Andy Green’s controversial manifesto for intergenerational equity includes replacing higher education fees with a tax on graduates of all ages; the introduction of capital gains tax on sales of first homes; voting at 16, and a new charter of rights for private tenants.

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Page Count

169

Publisher

Springer

Published Date

ISBN 10

3319585479

ISBN 13

9783319585475

Agri-environmental Management in Europe: Sustainable Challenges and Solutions – From Policy Interventions to Practical Farm Management

By: Kathy Lewis,John Tzilivakis,Douglas Warner,Andy Green

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Agri-environmental Management in Europe: Sustainable Challenges and Solutions – From Policy Interventions to Practical Farm Management

By: Kathy Lewis,John Tzilivakis,Douglas Warner,Andy Green

Modern agriculture faces many challenges, most crucially food security and the need for sustainable farming systems. Decisions and actions in the agricultural sector come from government and stakeholder policies and on-farm decision-making. This comprehensive monograph provides a perspective on the current state of agri-environmental management in Europe from both a policy and practical perspective. Some of the issues in agriculture discussed are climate change and air pollution, biodiversity, water use and quality, pesticides, pathogens, flooding and drought, energy resources, land use, soil composition, nutrients, livestock, cropping, habitat management and cultural considerations. These important issues form the framework of the book, with each issue discussed in the context of its history, and asking the questions 'why is it an issue', 'what is the current scientific understanding regarding it' and 'how has policy shaped it'. The book takes an integrated approach by not just examining these issues separately, but examining the whole system in which these problems are manifested. At the end, technologies and solutions which are currently being developed and could be used in the future are discussed and the horizon scanned for future environmental challenges. Agri-environmental Management in Europe is an authoritative source for both undergraduate and post-graduate studies that consider the agri-environmental challenges society faces.

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Page Count

534

Publisher

5m Books Ltd

Published Date

ISBN 10

1912178451

ISBN 13

9781912178452

Video Games

An Introduction to the Industry

By: Andy Bossom,Ben Dunning

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Video Games

An Introduction to the Industry

By: Andy Bossom,Ben Dunning

A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth through its online communities and changing demographics, branding and intellectual property, and handheld and mobile culture. Bossom and Dunning offer insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming. With 19 interviews exploring the diversity of roles and different perspectives on the game industry you'll enjoy learning from a range of international practitioners.

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Page Count

209

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1474255426

ISBN 13

9781474255424

The World of Football According to Athletico Mince

By: Bob Mortimer & Andy Dawson

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The World of Football According to Athletico Mince

By: Bob Mortimer & Andy Dawson

For the first book inspired by their wildly popular podcast, Bob Mortimer and Andy Dawson considered producing an authoritative guide to the past, present and future world of football. But, as in the podcast, they got a bit side-tracked - as well as bringing you some (more or less) completely genuine football facts, Bob and Andy speculate about the lifestyle of baked bean-loving, yellow snake-owning ex-England boss Steve McClaren, and investigate the 'Gangs of the EPL', where football meets infantile bullying. There's also input from the Secret Soccer Superstar - a former player who lifts the lid on what it's really like to be a top, top pro - and the lyrics from some of Bob's most memorable Scottish songs, so that you can sing them to your children, elderly relatives or, indeed, yourself, should you need to be soothed after learning about Robson Green's Extreme Bangers. In summary, it's a bit of a mess - but - it's a beautiful, glorious, hilarious mess... and if you're not reduced to at least one convulsion while reading it, Bob and Andy are going to be very disappointed with you. In fact, they might come round to your house and force you to KISS THE ALDERMAN. 'If you like football but despair of its endless, humourless self- importance, you'll love this.' THE GUARDIAN The secret behind Sunderland's recent run of good form has been Howard Wilkinson's unique pre-match team talks, according to an insider. 'They take the form of riddles' says an unnamed player. 'For instance, before our recent hard-fought draw at Anfield, he simply stood up and said "I am fowl but not a bird, I am loud but seldom heard, I am rich but have no clothes, I am stooped but am not old. What am I?"' 'You could have heard a pin drop. After that we just had to get out on the pitch and defend for our lives for ninety minutes.

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Page Count

239

Publisher

Kings Road Publishing

Published Date

ISBN 10

1786065290

ISBN 13

9781786065292

Mad for it: From Blackpool to Barcelona: Football’s Greatest Rivalries

By: Andy Mitten

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Mad for it: From Blackpool to Barcelona: Football’s Greatest Rivalries

By: Andy Mitten

A celebration of the classic football derby matches. From the Celtic–Rangers rivalry and Tyneside derby to the biggest global clashes from Barcelona to Buenos Aires, journalist Andy Mitten uses the fans' own words and stories to illuminate the conflicts, tensions, histories and culture behind these fascinating games.

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Page Count

396

Publisher

HarperCollins UK

Published Date

ISBN 10

0007360975

ISBN 13

9780007360970

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