Document from the year 2022 in the subject Tourism - Miscellaneous, grade: 1, University of Upper Alsace, language: English, abstract: This book explains the mechanism of FOPA model in detail, followed by its practical use in building a lasting authentic perception in tourism destinations. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program. Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism, which emphasizes the originality of an object. Instead, it moves towards more constructive and existential perceived authenticities. Those perceptions strongly influence the satisfaction and loyalty of the travelers. And because authentic perceptions fluctuate across travel stages, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used.
This is an assemblage of Rooney's innumerable and thoughtfully (mostly) sassy (always) letters responding to government and business folk, viewers of 60 Minutes, organizations asking him for a speaking engagement, lawyers, friends, those interested in religious matters, and others. And the letters are arranged into sections according to the type of recipient. Letters that prompted Mr. Rooney's replies are not listed (though Rooney's style allows one to easily understand the original letter's gist). No notes or index, but there seems little need for either. Annotation copyrighted by Book News, Inc., Portland, OR
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