Andrzej Falkowski's Books

Political Marketing:

Theoretical and Strategic Foundations

By: Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman

Write a review Read reviews Take a Quiz Solve Book Puzzle

Political Marketing:

Theoretical and Strategic Foundations

By: Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

389

Publisher

Routledge

Published Date

ISBN 10

1317462580

ISBN 13

9781317462583

A Cross-Cultural Theory of Voter Behavior

By: Wojciech Cwalina,Andrzej Falkowski,Bruce I Newman

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Cross-Cultural Theory of Voter Behavior

By: Wojciech Cwalina,Andrzej Falkowski,Bruce I Newman

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

264

Publisher

Routledge

Published Date

ISBN 10

1136433392

ISBN 13

9781136433399

Gauge Theory of Weak Decays

By: Andrzej Buras

Write a review Read reviews Take a Quiz Solve Book Puzzle

Gauge Theory of Weak Decays

By: Andrzej Buras

The ultimate question of elementary particle physics is: What is the fundamental Lagrangian of nature surrounding us? The Lagrangian of the SM is very successful in describing nature at the currently available energy range. The discovery of the Higgs boson completed the particle spectrum of the SM and it is another proof of how well the SM works. Nevertheless the SM cannot be the end of the story and it is for sure not the fundamental Lagrangian of nature. The Lagrangian of the SM looses its validity at the latest at the Planck scale where gravitational effects become noticeable.Most physicists think of the SM as an effective theory that has to be replaced by a more fundamental theory above the TeV scale. What the word effective really means will hopefully be clear at later stages of our book. For the time being we will list some problems and open questions of the SM"--

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

739

Publisher

Cambridge University Press

Published Date

ISBN 10

1107034035

ISBN 13

9781107034037

A Cross-Cultural Theory of Voter Behavior

By: Wojciech Cwalina,Andrzej Falkowski,Bruce I Newman

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Cross-Cultural Theory of Voter Behavior

By: Wojciech Cwalina,Andrzej Falkowski,Bruce I Newman

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

264

Publisher

Routledge

Published Date

ISBN 10

1136433392

ISBN 13

9781136433399

Book's by Andrzej Falkowski

Political Marketing:

Political Marketing:

A Cross-Cultural Theory of Voter Behavior

A Cross-Cultural Theory of Voter Behavior

Gauge Theory of Weak Decays

Gauge Theory of Weak Decays

A Cross-Cultural Theory of Voter Behavior

A Cross-Cultural Theory of Voter Behavior

Username

Password

Username

Password

Password again

Birthday

Email