This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for ‘Thatcherism’. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher’s rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore, the classical methods of oratorical engagement (deliberative, epidictic, judicial) are employed to consider her style of delivery. The authors place her styles of communication into their respective political contexts over a series of noteworthy issues, such as industrial relations, foreign policy, economic reform, and party management. By doing so, this distinctive book shines new light on Thatcher and her political career.
The relationship between the Conservative Party and the organised working class is fundamental to the making of modern British politics. The organised working class, though always a minority, was perceived by Conservatives as a challenge and many union members dismissed the Conservatives as the bosses’ party. Why, throughout its history, was the Conservative Party seemingly accommodating towards the organised working class that it ideology would seem to permit? And why, in the space of a relatively few years in the 1970s and 1980s, did it abandon this heritage? For much of its history party leaders calculated they had more to gain from inclusion but during the 1980s Conservative governments marginalised the organised working class to a degree that not so very long ago would have been thought inconceivable.
This rigorous, seminal study of leadership selection in British Politics focuses on the Conservatives and Labour Party to explore the skills needed to be an effective leader over the course of the 20th and into the 21st Century.
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