Designing Architecture is an indispensable tool to assist both students and young architects in formulating an idea, transforming it into a building, and making effective design decisions. This book promotes integrative and critical thinking in the preliminary design of buildings to inspire creativity, innovation, and design excellence. This compendium of individual wisdom and collective experience offers explicit guidance to students and young professionals on how to approach, analyze, and execute specific tasks; develop and refine a process to facilitate the best possible design projects; and create meaningful architectural form. Here the design process – from orchestrating client participation to finalizing schematic design – is explored and illuminated. The following material is presented to make the book a useful didactic tool for professional development: explicit strategies for doing design rather than simply reviewing principles and precedents creative ideas in approaching and framing problems in design terms specific methods to translate ideas to culturally significant, socially responsive, and environmentally sensitive buildings techniques to integrate all levels of cognition from analysis to epiphany counsel on developing a personalized process for engaging design projects case studies augment the text and chronicle fascinating applications of the design process. The essence of this book lies in an integrated and holistic approach to each unique project as well as fostering curiosity and exploration – a departure from algorithms, easy generalities, or a formula for design. Designing Architecture will inspire readers to elevate the quality of preliminary designs and unravel some of the mystery of creating the most beautiful, responsive, and responsible architectural design possible.
Professional practice courses often suffer from a boring reputation, but there’s nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on links between design thinking and practice, this third edition brings an inspiring and fresh perspective to the myriad issues involved in successful architectural practice. The process of providing architectural services in today’s constantly evolving practice environment must be just as creative, intellectually rigorous, and compelling as wrestling with design problems. In this new edition, packed with invaluable advice from leading experts, Andrew Pressman bridges the knowledge and experience gap between school and practice covering topics such as: Ethics, social responsibilities, and obligations to the environment Design firm types, culture, and leadership Financial, project, and time management Service and project delivery; leveraging emerging technologies Entrepreneurial business models and business development Legal issues, including AIA contract document analysis Collaboration and negotiating with clients and stakeholders Practice-based research Students and early-career professionals will discover the fundamentals they need to launch their careers as well as more sophisticated strategies that will allow them to thrive as their roles evolve and they assume increasing responsibilities. This engaging, comprehensive primer debunks the myth that recent architecture graduates have little or no guidance to prepare them for business. Professional Practice 101 is a learning tool that will readily deliver the knowledge and background for success in current architectural practice.
In today’s dynamic practice environment, collaboration and teamwork skills are increasingly critical to the successful completion of building projects. Indeed, it is the careful nurturing of comradeship among complementary but distinctive egos that drives creativity underlying the hi-tech algorithms that help shape complex projects. Designing Relationships: The Art of Collaboration in Architecture focuses on the skill set necessary to facilitate effective teamwork and collaboration among all stakeholders no matter what project delivery mode or technology is deployed. This book provides valuable guidance on how to design and construct buildings in a team context from inception to completion. It is the less tangible elements of collaboration and teamwork that provide the magic that transforms the most challenging projects into great works of architecture, and it is these more nuanced and subtle skills which the book brings to the fore. Showing examples of best and worst practice to illustrate the principles with real-life situations, this book presents the reader with an approach that is flexible and applicable to their everyday working life.
A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy. Designing Profits focuses on the last component—the one that is so elusive for many architects, engineers, and construction professionals—the business aspects of practice. Not an ordinary book on practice issues or finance, Designing Profits explains the application of design thinking to guide wise business decisions. It is indeed possible to be as creative in establishing and operating a practice as in designing and constructing a building. The book offers comprehensive guidance and objective tools for design professionals to reap financial rewards from their practices, and to discover innovative strategies to become entrepreneurial and implement creative practice models. An extended case study is woven throughout the book. Witness the trials and tribulations of Michelangelo & Brunelleschi Architects as they engage problematic clients, tight project budgets and schedules, low fees and insufficient profits, marketing issues, quirky staff, technology upgrades, and growth, among other difficult challenges. This mythical firm, a composite of several real-life practices, navigates through these various dilemmas, providing readers with insights into superior financial management and a reimagined services portfolio.
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Praise for The End of Advertising “New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times “A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take “Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington “In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker “Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
Designing Architecture is an indispensable tool to assist both students and young architects in formulating an idea, transforming it into a building, and making effective design decisions. This book promotes integrative and critical thinking in the preliminary design of buildings to inspire creativity, innovation, and design excellence. This compendium of individual wisdom and collective experience offers explicit guidance to students and young professionals on how to approach, analyze, and execute specific tasks; develop and refine a process to facilitate the best possible design projects; and create meaningful architectural form. Here the design process – from orchestrating client participation to finalizing schematic design – is explored and illuminated. The following material is presented to make the book a useful didactic tool for professional development: explicit strategies for doing design rather than simply reviewing principles and precedents creative ideas in approaching and framing problems in design terms specific methods to translate ideas to culturally significant, socially responsive, and environmentally sensitive buildings techniques to integrate all levels of cognition from analysis to epiphany counsel on developing a personalized process for engaging design projects case studies augment the text and chronicle fascinating applications of the design process. The essence of this book lies in an integrated and holistic approach to each unique project as well as fostering curiosity and exploration – a departure from algorithms, easy generalities, or a formula for design. Designing Architecture will inspire readers to elevate the quality of preliminary designs and unravel some of the mystery of creating the most beautiful, responsive, and responsible architectural design possible.
This book brings together an unprecedented number and range of contributions from different disciplines relating to sleep in one comprehensive volume. This book examines the history of sleep, both in literature and in life, and considers sociological aspects. Sleep problems, sleep quality and the effects of drugs are all discussed.
Authoritative and highly readable, this volume will appeal to scholars researching the spinoff phenomenon, university technology transfer officers, inventors, policymakers, external entrepreneurs and investors."--BOOK JACKET.
In the early twentieth century, the Dadaists protested against art, nationalism, the individual subject, and technologized war. With their automatic anti-art and cultural disruptiveness, Dadaists sought to “signify no thing.” Today, data also operates autonomously. However, rather than dismantling tradition, data organizes, selects, combines, quantifies, and simplifies the complexity of actuality. Like Dada, data also signifies nothing. While Dadaists protest with purpose, data proceeds without intention. The individual in the early twentieth century agonizes over the alienation from daily life and the fear of being converted into a cog in a machine. Today, however, the individual in twenty-first-century supermodernity merges, not with large industrial machinery, but with the processual and procedural logic of programming with innocuous ease. Both exclude human agency from self-narration but to differing degrees of abstraction. Examining the work of B.R. Yeager, Samuel Beckett, Jeff Noon, Kenji Siratori, Mike Bonsall, Allison Parrish, and narratives written by artificial intelligence, Wenaus considers the threshold of sensible narration and the effects that the shift from a culture of language to a culture of digital code has on lived experience. While data offers a closed system, Dadaist literature of exclusion, he suggests, promises a future of open, hyper-contingent, unprescribed alternatives for self-narration.
Andrew Scull is a big name in the history of medicine, his previous book was reviewed glowingly by Roy Porter There is a growing literature on the history of psychiatry This volume represents an impressively wide range of coverage and will appear to historians and sociologists alike
Whiplash is diagnosed so frequently that in the U.S. alone its annual cost is estimated at between 13 and 18 billion dollars. Up to 10 per cent of all whiplash "victims" are reported as permanently disabled. Andrew Malleson contends that whiplash is nothing more than a neck strain that heals in a matter of days or weeks and argues that medical and legal professionals foster and create illnesses by dangling illusive fortunes in front of would-be claimants. In an exposé of how some health care and legal professionals prey on the anxieties and greed of their clients, Malleson argues that whiplash is only one of a long list of largely fabricated illnesses and injuries – such as fibromyalgia, repetitive strain injury, chronic fatigue syndrome, occupational back pain, chronic pain syndrome, and post-traumatic stress disorder – that drain resources from the health care system.
We are on the verge of creating an exciting new kind of interactive story form that will involve audiences as active participants. This book provides a solid foundation in the fundamentals of classical story structure and classical game structure and explains why it has been surprisingly difficult to bring these two activities together. With this foundation in place, the book presents several ideas for ways to move forward in this appealing quest. The author has a conversational and friendly style, making reading a pleasure.
Civil Procedure: A Coursebook offers students doctrinal clarity without sacrificing analytical rigor or glossing over ambiguities. The book’s accessibility, organization, and interior design support its innovative pedagogy making it the ideal text for any civil procedure course. New to the Fourth Edition: New case treatment of personal jurisdiction in the Internet context. New cases and materials for affirmative defenses (qualified immunity), class certification (stop and frisk policy), summary judgment (police shooting/qualified immunity), and issue preclusion (official misconduct), helping students connect procedure to current social issues. New case treatment of proportionality in discovery. Professors and student will benefit from: Nearly all questions asked are answered in the book Each chapter includes mini table of contents at beginning and summary of fundamentals at end Each case prefaced by accessible introduction Interior design and graphics support innovative pedagogy
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