Everything you need to know about the 20th century, from the beginning and end of wars to the births and deaths of important figures and ending on the last new year’s eve of the century.
There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and sales. This situation is not new and indeed was highlighted in the early 1800s when French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term "immaterial products" to describe them. This book takes a fresh look at the world of services marketing (the Servicescape) as we transition from the information age into what is being called the Age of Awareness - a period where individuals move away from information browsing and collection to the application of knowledge, emotion and responsibility to consumption, production and relationships. Revealing the impact of these changes on the marketing of services, it focuses on the role of people and processes in delivering success.
The nursery rhyme begins, "In fourteen hundred and ninety two, Columbus sailed the ocean blue." Less well-known is the line that follows: "...to learn if the old maps were true." How can there be "old maps" of a land no one knew existed? Were others here before Columbus? What were their reasons for coming and what unexplained artifacts did they leave behind? The oceans were highways to America rather than barriers, and when discoverers put ashore, they were greeted by unusual inhabitants. In Discovering the Mysteries of Ancient America, the author of The Atlantis Encyclopedia turns his sextant towards this hemisphere. Here is a collection of the most controversial articles selected from seventy issues of the infamous Ancient American magazine. They range from the discovery of Roman relics in Arizona and California's Chinese treasure, to Viking rune-stones in Minnesota and Oklahoma and the mysterious religions of ancient Americans. Many questions will be raised including: -- What role did extraterrestrials have in the lives of ancient civilizations? -- What ancient pyramids and towers tell us about the people who built them? Are they some sort of portals to another dimension? -- What prehistoric technologies have been discovered, and what can they tell us about early settlers, their religious beliefs, and possible other-worldy visitors? -- Did El Dorado exist, and what of the legendary Fountain of Youth? -- Was Atlantis in Cuba? -- What are America's lost races and what happened to them? Discovering the Mysteries of Ancient America brings to the fore the once-hidden true past of America's earliest civilizations.
The language that we today call English is a mongrel tongue that has evolved, developed, grown and spread for over fifteen hundred years. Originally arriving in the south-east corner of the island of Britain with the Angle and Saxon invasions of the fifth century AD, it quickly pushed the native languages of Old Britain to the island's geographical extremes. Marrying with and borrowing from these old Celtic languages, as well as from Latin that in certain towns and in the Church remained spoken long after the Romans had departed, this new tongue was soon to become the language of a new country, England. But this political entity was not to unite until the ninth century when Alfred the Great and his descendants faced a new threat from the north. These Viking invasions brought still more diversity to the young language and this was added to in the years after 1066 and the Norman Conquest. By the Medieval Age, Middle English, the language of Spenser and Chaucer, had established itself in Britain's urban centres and in the fourteenth century this was to replace French, the language of the Normans, as the nation's official language. so vividly used by William Shakespeare. The development and expansion of Modern English was uniquely to take place at the time of huge imperial expansion with the English language becoming the British Empire's greatest legacy. The industrial, transport and communication revolutions of the nineteenth century made Britain the world's first global superpower and soon her language was to become spoken across the world. Its continuing global success in the twentieth century and beyond was further guaranteed by the rise of the USA. As a result, English finds itself the world's most important language, a communication tool used not only by native speakers in over forty countries but also by millions of other second and third language users. In essence, it has become the tool the world uses to communicate and it is, amongst other things, the international language of aviation, the internet, the UN and the world's media. up words, phrases and expressions from dozens of other languages its speakers have mixed with along the way and a myriad of other sources have breathed life into the language we now use today. However, the origins and derivations of many of these have become shrouded in mystery with the march of time and this little book is an attempt to shine some light on some of these. This list is in no way exhaustive and some entries must necessarily be no more than educated guesses. But it is hoped that BRASS MONKEYS will entertain as well as amuse and readers are encouraged to add their own comments via the book's website.
In 1932 laundry-store tycoon George Preston Marshall became part owner of the Boston Braves franchise in the National Football League. To separate his franchise from the baseball team, he renamed it the Redskins in 1933 and then in 1937 moved his team to Washington DC, where the team won two NFL championships over the next decade. But it was off the field that Marshall made his lasting impact. An innovator, he achieved many “firsts” in professional football. His team was the first to telecast all its games, have its own fight song and a halftime show, and assemble its own marching band and cheerleading squad. He viewed football as an entertainment business and accordingly made changes to increase scoring and improve the fan experience. But along with innovation, there was controversy. Marshall was a proud son of the South, and as the fifties came to a close, his team remained the only franchise in the three major league sports to not have a single black player. Marshall came under pressure from Congress and the NFL and its president, Pete Rozelle, as league expansion and new television contract possibilities forced the issue on the reluctant owner. Outside forces finally pushed Marshall to trade for Bobby Mitchell, the team’s first black player, in 1962. With the story of Marshall’s holdout as the backdrop, Fight for Old DC chronicles these pivotal years when the NFL began its ascent to the top of the nation’s sporting interest.
This is Volume 12 of a 16 Volume set originally published in 1885 by Charles Scribners's & Sons. Written by 14 different authors such as Abner Doubleday, John Nicolay and Jacob D. Cox, these volumes present the Army and the Navy in the Civil war. The Army series covers causes and battles from the" Outbreak of Rebellion" to "Chancellorsville and Gettysburg" and on the "Virginia Campaign of '64 and '65. A volume of Statistical Records completes the Army set. The three volumes about the Navy include "The Blockade and the Cruisers," "The Atlantic Coast" and "The Gulf and Inland Waters." Each volume contains a wealth of information, with its own introduction, preface, index, appendix(s), illustrations and maps. As a set, it is in-depth view the Civil War.
By examining environmental change through the lens of conflicting social agendas, Andrew Hurley uncovers the historical roots of environmental inequality in contemporary urban America. Hurley's study focuses on the steel mill community of Gary, Indiana, a city that was sacrificed, like a thousand other American places, to industrial priorities in the decades following World War II. Although this period witnessed the emergence of a powerful environmental crusade and a resilient quest for equality and social justice among blue-collar workers and African Americans, such efforts often conflicted with the needs of industry. To secure their own interests, manufacturers and affluent white suburbanites exploited divisions of race and class, and the poor frequently found themselves trapped in deteriorating neighborhoods and exposed to dangerous levels of industrial pollution. In telling the story of Gary, Hurley reveals liberal capitalism's difficulties in reconciling concerns about social justice and quality of life with the imperatives of economic growth. He also shows that the power to mold the urban landscape was intertwined with the ability to govern social relations.
This engaging text explores discourses involved in the teaching of literacy which can be conceptualised as deriving from the political 'left'. The concept of a 'left' and a 'right' in politics are fully defined and a unique analytical framework is introduced to examine and categorise perspectives for teaching literacy. The book creates a language of critique for methods advocated from liberal, 'left-leaning' sources within the field of education and connects them to left political agendas that aspire to either reform or revolution to change and improve society. These left approaches are then contrasted with politically 'right' agendas. Methods for the teaching of literacy have for many years been seen to be politically motivated by commentators on the left and the right of politics. This book considers the ideological sources of educational practice in literacy. Methods advocated from more liberal perspective are rarely critiqued and examined for their ideological and political roots.
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