Andreas Senkbeil's Books

Parental Decisions on Processed Snack Choices

A Study of Thai Parents in Bangkok, Thailand

By: Andreas Senkbeil

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Parental Decisions on Processed Snack Choices

A Study of Thai Parents in Bangkok, Thailand

By: Andreas Senkbeil

Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence.

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Page Count

101

Publisher

Diplomica Verlag

Published Date

ISBN 10

3836680815

ISBN 13

9783836680813

Electronic Feedback in Large University Statistics Courses

The Longitudinal Effects of Quizzes on Motivation, Emotion, and Cognition

By: Andreas Maur

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Electronic Feedback in Large University Statistics Courses

The Longitudinal Effects of Quizzes on Motivation, Emotion, and Cognition

By: Andreas Maur

Digital tools and pedagogies in public higher education are unfolding their potential by providing large groups of students with automated, continuous learning and feedback opportunities. However, most of the existing studies are cross-sectional, unidirectional and focus on a limited selection of relevant target variables and instructional features. In a field study, Andreas Maur used longitudinal latent structural equation modelling with a large sample of students to analyse the interrelations between formative feedback from electronic quizzes and different facets of the control value theory of achievement emotions. The results suggest that regular quizzes most consistently improve self-efficacy, anxiety, effort, course enjoyment, and hopelessness over time. Only feedback effects related to intrinsic motivation were consistently less effective for female and less proficient students, and for students in traditional versus flipped classrooms. These findings highlight the need to scale up formative feedback in higher education and to cultivate feedback systems with higher levels of sophistication, adaptability, and gamification mechanics.

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Page Count

424

Publisher

Springer Nature

Published Date

ISBN 10

3658416203

ISBN 13

9783658416201

Parental Decisions on Processed Snack Choices

A Study of Thai Parents in Bangkok, Thailand

By: Andreas Senkbeil

Write a review Read reviews Take a Quiz Solve Book Puzzle

Parental Decisions on Processed Snack Choices

A Study of Thai Parents in Bangkok, Thailand

By: Andreas Senkbeil

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

101

Publisher

Diplomica Verlag

Published Date

ISBN 10

3836680815

ISBN 13

9783836680813

Book's by Andreas Senkbeil

Parental Decisions on Processed Snack Choices

Parental Decisions on Processed Snack Choices

Electronic Feedback in Large University Statistics Courses

Electronic Feedback in Large University Statistics Courses

Parental Decisions on Processed Snack Choices

Parental Decisions on Processed Snack Choices

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