CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Il lavoro si colloca tra le tematiche di marketing industriale relative al Customer Relationship Management (CRM). CRM identifica un fenomeno attuale che non trova ancora una sua precisa collocazione negli studi di management; esso rappresenta un insieme di tecnologie, strategie e processi volti al miglioramento della gestione della relazione con il cliente. Il contributo è finalizzato a fornire al lettore (docenti, studenti e manager di impresa) un inquadramento delle problematiche di gestione delle relazioni con i clienti in contesti caratterizzati da elevata complessità, quali quelli B2B. Metodologicamente il lavoro esamina l’esperienza CRM vissuta dal Gruppo Loccioni, una media impresa industriale italiana, che si occupa di integrare tecnologie in diversi settori (come automotive, elettrodomestico, medicale, ambiente, energia) per migliorare la Loccioni-qualità, l’efficienza e la sostenibilità di prodotti e processi di clienti multinazionali. L’approccio di analisi seguito è duplice, sia descrittivo che interpretativo: sono proposte chiavi di lettura del fenomeno di implementazione di una strategia CRM ed effetti della stessa a livello inter- ed intra organizzativo. Emerge una alternativa definizione e concettualizzazione di CRM che si differenzia da quelle più tradizionali volte a sottolineare solo la componente tecnologica del sistema.
Il libro vuole evidenziare l’importanza di una disciplina, il marketing e in particolare il business marketing, spesso “maltrattata” e in generale poco conosciuta, ma in grado di fornire un rilevante contributo non solo per la competitività delle imprese, ma anche per il sistema paese nel suo complesso. Gli Autori illustrano i nuovi contributi al BtoB marketing mediante una rivisitazione accurata dei fondamenti della disciplina, tenendo anche conto delle rilevanti trasformazioni socio-economiche in atto e grazie anche ai rapporti diretti di collaborazione con piccole, medie e grandi imprese. Il libro è un utile strumento per professionisti della materia e per i manager, offrendo molteplici approcci operativi, anche grazie a un’ampia selezione di casi aziendali. Nella prima parte si affronta l’analisi della struttura dei mercati B2B, ponendo particolare enfasi rispetto al loro funzionamento. Altri temi affrontati riguardano lo sviluppo e la gestione dei processi di approvvigionamento e innovazione. La seconda parte del volume sviluppa un’ampia analisi dei principali concetti, metodi e strumenti operativi applicati dalle imprese per gestire l’offerta: particolare attenzione viene posta alle tematiche di gestione del cliente e processi di CRM. Nella parte finale vengono presentati i recenti cambiamenti derivanti dalla trasformazione digitale sia sotto il profilo dei processi manageriali e sia sotto quello delle tecnologie (Industry 4.0), per poi evidenziare alcune traiettorie evolutive delle imprese e del loro approccio al BtoB marketing.
Millions of people throughout the world currently depend on appropriate, timely shocks from implantable cardioverter defibrillators (ICDs) to avoid sudden death due to cardiovascular malfunctions. Therefore, information regarding the use, applications, and clinical relevance of ICDs is imperative for expanding the body of knowledge used to prevent and manage fatal cardiovascular behavior. As such, the apt and timely research contained in this book will prove both relevant to current ICD usage and valuable in helping advance ICD technology. This book is divided into three comprehensive sections in order to cover several areas of ICD research. The first section introduces defibrillator technology, discusses determinants for successful defibrillation, and explores assessments of patients who receive defibrillation. The next section talks about predicting, preventing, and managing near catastrophic cardiovascular events, and research presented in the final section examine special cases in ICD patients and explore information that can be learned through clinical trial examinations of patients with defibrillators. Each chapter of this book will help answer critical questions about ICDs.
Machiavelli’s experience in organizing a Florentine militia shaped the composition of his Art of War (1521), a book that is now less well known than The Prince, but that had a huge impact on sixteenth-century cultures of warfare.
Just as each person develops from infancy to adulthood, all interpersonal relationships have a life history that encompasses the changes in how people communicate with each other. This book is about how a relationship transforms itself from one pattern of communication to another. The authors present a unique research method called 'relational-historical research', based on advances in dynamic systems theory in developmental psychology, and qualitative methods in life history research. It rests on three premises: that the developing relationship (not the individual) is the unit of analysis; that change emerges from, but is not entirely constrained by, the patterns of the past; and that the developmental process is best revealed by making frequent observations within a particular case before, during, and after a key developmental transition. Looking specifically at the mother–infant relationship, this is a compelling piece of research that will appeal to an international audience of intellectuals and practitioners.
A woman's mind and body change as she goes through life, and so should her outlook on what it means to be healthy and fit. If you're a woman over age 35, you need fitness and wellness advice that's uniquely tailored to your needs so you can look and feel your best. You need Total Body Beautiful. With combined decades of experience and dozens of fitness certifications and credentials, the expert team of authors, Andrea Orbeck, Desi Bartlett, and Nicole Stuart, have worked with hundreds of celebrities, supermodels, and ordinary women to develop workout and wellness solutions to stay active and feel good in their own skin—and they can do the same for you. These authors understand the complexities of women's bodies and the changes that occur as women age. More than an exercise guide, Total Body Beautiful explores the changes that women experience during and after pregnancy, during perimenopause, and during and after menopause. You’ll learn how hormones affect your physical body and emotional wellness, the effects of exercise on the brain, and how nutrition affects the way you look and feel. You'll find insider tips and client stories from celebrities and clients who the authors have worked with. You'll get practical and research-backed advice on improving strength, mobility, flexibility, and aerobic fitness. You’ll learn how to choose fitness activities based on your goals—both now and when your life priorities change. With 100 different exercises—spanning yoga, Pilates, and strength exercises—you'll have plenty of options to choose from when creating your workouts build, no matter what life stage you are in. Sample plans help you consider your needs when creating daily and weekly workout schedules, or you can choose from over two dozen predesigned yoga, Pilates, strength and cardio, and combination workouts for instant variety and effectiveness. Movement in many forms is the key to building and maintaining a healthy body and mind at any age. Get a renewed outlook on what it means to be fit with Total Body Beautiful. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
In this dark yet humorous novel based on a true story, a man uncovers a sordid conspiracy in a Sicilian village, but not everyone wants to know the truth. Lawyer and journalist Matteo Teresi discovers the existence of a secret sect whose members include priests, politicians, and regional VIPs. During the early morning hours, when the town’s churches are closed, the “Sect of the Angels” meets in the sacristy to carry out their holy office: initiating devout virgins into the rites of married life. Preying on their victims’ naivete, the hooded “elect” commit ignominious acts while promising the young women divine grace. In 1901, at a time of immense changes in Sicilian society, the scandal breaks nationwide. But far from being hailed as a hero, Teresi is accused of disrupting the status quo and irrationally blamed for an outbreak of disease and a series of calamities. From the salons, churches and social clubs of Sicily to the country’s highest courts, Camilleri’s novel is a fast-paced, at times funny, passionately rendered portrait of the machinations of power and the difficult destiny of a local hero. Praise for The Sect of Angels “A devastating portrait of how political power, the mafia, Catholic cover-ups, and family shame kept rural Sicily in a medieval time warp long into the twentieth century.” —Foreword Reviews
The true story of the Tara Grant murder. To their suburban Detroit neighbors, Stephen and Tara Grant were happy as could be. But their marriage, plagued by resentment and extramarital affairs, was held together only by their children. Until the night Stephen snapped, strangled and dismembered his wife, then disposed of her body piece by piece in the very park his children played in.
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
The exploration of the first billion years of the history of the Universe represents one of the great challenges of contemporary astrophysics. During this time, the first structures start to form the first stars, galaxies, and possibly also soon the first quasars. At the same time, light comes to the dark, neutral Universe. This book contains the worked out lectures given at the 36th Saas-Fee Advanced Course "First Light in the Universe" by three eminent scientists in the field.
The gift of turning deserts into gardens features the emerging new elite, which must not waste its resources feeding those who turn gardens into deserts. The elite of the past needed to control the masses to be in power. The elite of the past needed the mystery of sacred symbols and fear, just like in politics and religion, to scare and control the masses. The elite of today and tomorrow need to shape the trends and fluctuations of intangible and invisible knowledge to turn it into wealth, just like in finance and science. This is the key to power for the new elite, who no longer need to control the masses. These new elite live at a very cosmopolitan, global and self-investing level at which life becomes pure abstraction. This high concept, cosmopolitan novel portrays this emerging elite named Hypercitizens. Andrea Pitasi is a university professor, a strategic advisor, an investor and lives the hypercitizen vision and style. www.hypercitizen.com www.andreapitasi.com
This book offers an informal, easy-to-understand account of topics in modern physics and mathematics. The focus is, in particular, on statistical mechanics, soft matter, probability, chaos, complexity, and models, as well as their interplay. The book features 28 key entries and it is carefully structured so as to allow readers to pursue different paths that reflect their interests and priorities, thereby avoiding an excessively systematic presentation that might stifle interest. While the majority of the entries concern specific topics and arguments, some relate to important protagonists of science, highlighting and explaining their contributions. Advanced mathematics is avoided, and formulas are introduced in only a few cases. The book is a user-friendly tool that nevertheless avoids scientific compromise. It is of interest to all who seek a better grasp of the world that surrounds us and of the ideas that have changed our perceptions.
From an entertainment writer, “an enjoyable read for anyone interested in pop culture, with particular relevance to those working to overcome struggles.” (Booklist) What does it mean for a woman to be strong—especially in a world where our conception of a “hero” is still so heavily influenced by male characters like Batman, Spider-Man, and Superman? Geek Girls Don’t Cry outlines some of the primary traits heroic women can call upon, like resilience, self-acceptance, and bravery, pulling in stories from real-life women as well as figures from the pop-culture pantheon. Written by Andrea Towers, who has worked for Marvel Entertainment and written about superheroines for such outlets as Entertainment Weekly, Geek Girls Don’t Cry also includes interviews with the creators of our favorite fictional heroines, who discuss how they came up with their inspiring characters and how their creations continue to inspire them. “In a market flush with biographical anthologies of awesome, powerful, and sometimes unknown women, Towers’ book stands out. She puts the creative in creative nonfiction as she takes the biographical details of fictional female characters and associates them with various real-life issues to empower and comfort readers.” —Booklist
River networks are critically important ecosystems. This interdisciplinary book provides an integrated ecohydrological framework blending laboratory, field, and theoretical evidence that changes our understanding of river networks as ecological corridors. It describes how the physical structure of the river environment impacts biodiversity, species invasions, population dynamics, and the spread of waterborne disease. State-of-the-art research on the ecological roles of the structure of river networks is summarized, including important studies on the spread and control of waterborne diseases, biodiversity loss due to water resource management, and invasions by non-native species. Practical implications of this research are illustrated with numerous examples throughout. This is an invaluable go-to reference for graduate students and researchers interested in river ecology and hydrology, and the links between the two. Describing new related research on spatially-explicit modeling of the spread of waterborne disease, this book will also be of great interest to epidemiologists and public health managers.
Covering every problem encountered in today’s intensive care unit, this leading critical care textbook presents the knowledge and expertise of more than 350 global experts in this fast-changing field. Beginning with the social aspects of medicine, it then discusses monitoring and organ system pathobiology followed by specific diseases states/syndromes. Each chapter begins with immediate concerns and proceeds to broader-based discussions of relevant pathophysiologic and clinical issues.
This book discusses the history of invertebrate fossil understanding and classification by exploring fossil studies between the 15th and 18th centuries. Before the modern age, the understanding of fossil findings went through several phases. The treatment by philologists, philosophers and historians of natural sciences involved religious, sometimes folkloristic, aspects before scientific ones. This work showcases and assesses these original findings by carrying out a bibliographical, and above all iconographical research, aimed at finding the first printed images of the objects that we now know as fossils. From here, the authors provide an understanding of the true nature of fossils by analyzing them through modern academic viewpoints, and describing each fossil group from a paleontological and taxonomic point of view, retracing their treatment in the course of the centuries. As a point of reference for each fossil group treated, the authors have considered indispensable the use of ancient prints as evidence of the first iconographic sources dedicated to fossils, starting from those in the late fifteenth century, dedicated to the most common groups of invertebrates without neglecting a necessary exception, the ichthyodontolites, fundamental in the discussion in Italy on the interpretation of the organic origin of fossils, and from the end of the sixteenth century to about half of the eighteenth century. The abundant iconographic apparatus used, often unpublished or specially reworked, is essential and functional to the understanding of the various aspects addressed, a visual complement to the text and vice versa, designed and used taking its cue from the need imposed on early scholars to document their discoveries visually. Among the chosen images there is no shortage of original attributions to fossil finds that have been poorly understood or misidentified until now. The English translation of this book from its Italian original manuscript was done with the help of artificial intelligence (machine translation by the service provider DeepL.com). A subsequent human revision of the content was done by the authors.
Tom Petty: Rock 'n' Roll Guardian is the first intimate portrait of one of rock’s most enduring figures. Songs like American Girl, The Waiting and I Won’t Back Down have touched people from all walks of life because he sung about what he knew – love won, love lost and hardship overcome. Tom Petty’s predisposition to find trouble was always matched by his steely determination to overcome it. After shaky beginnings with his first band, Tom Petty steered his way through bankruptcy, drama and personal loss – including the deaths of his bandmates Roy Orbison, George Harrison and Heartbreakers bassist Howie Epstein – to forge a lasting impact on the world, selling more than 80 million records worldwide. In the wake of his death, this celebratory Omnibus Enhanced edition now features curated Spotify playlists of his early influences, his collaborations and his greatest songs. Additionally, an interactive Digital Timeline of his life charts his uncertain path with video footage of interviews, live performances and more. Born too late to be in the vanguard of rock ’n’ roll first time round, he has nonetheless proved a truly memorable keeper of the flame. This is his remarkable story...
The concept of privacy has long been confused and incoherent. The right to privacy has been applied promiscuously to an alarmingly wide-ranging assortment of issues including free speech, political consent, abortion, contraception, sexual preference, noise, discrimination, and pornography. The conventional definition of privacy, and attempts to evolve a 'privacy-as-a-fence' approach, are unable to deal effectively with the technological advances that have significantly altered the way information is collected, stored, and communicated. Social media such as Facebook pose searching questions about the use and protection of personal information and reveal the limits of conceiving the right to privacy as synonymous with data protection. The recent European Union's GDPR seeks to enforce greater protection of personal information, but the overlap with privacy has further obscured its core meaning. This book traces these troubling developments, and seeks to reveal the essential nature of privacy and, critically, what privacy is not.
Each volume in this series features 57 perforated pages which are ready-made for your photos - simply choose the one you want, tear it out or photocopy, add picturess and writing and the page is done! Each collection comes with a CD that contains the images for downloading for personal layout choice.
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