Andrea Coville's Books

Relevance

The Power to Change Minds and Behavior and Stay Ahead of the Competition

By: Andrea Coville,Paul B. Brown

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Relevance

The Power to Change Minds and Behavior and Stay Ahead of the Competition

By: Andrea Coville,Paul B. Brown

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

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Page Count

118

Publisher

Routledge

Published Date

ISBN 10

1351860933

ISBN 13

9781351860932

Relevance

The Power to Change Minds and Behavior and Stay Ahead of the Competition

By: Andrea Coville,Paul B. Brown

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Relevance

The Power to Change Minds and Behavior and Stay Ahead of the Competition

By: Andrea Coville,Paul B. Brown

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118

Publisher

Routledge

Published Date

ISBN 10

1351860933

ISBN 13

9781351860932

Anatomic Atlas of Aquatic and Wetland Plant Stems

By: Fritz H. Schweingruber,Andrea Kučerová,Lubomír Adamec,Jiří Doležal

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Anatomic Atlas of Aquatic and Wetland Plant Stems

By: Fritz H. Schweingruber,Andrea Kučerová,Lubomír Adamec,Jiří Doležal

This book presents light microscopic anatomical images of aquatic and wetland plant stem. It features double-stained cross- and longitudinal sections of almost 400 species of vascular plants from the lowland to the alpine zone in Central Europe, including plants from lakes, ponds, rivers, bogs, fens, wet meadows, saline meadows, tall herb associations and alpine snow beds. The microscopic photographs at various magnifications are supplemented with detailed anatomical descriptions. For each species it provides a photo of the whole plant, a short morphological and ecological description as well as indications about its world- and Central European distribution. The book includes a hydrobotanical and an anatomical section. The hydrobotanical section describes the ecological classification of aquatic and wetland plants and explains major ecophysiological processes e.g., photosynthesis, mineral nutrition, gas exchange, adaptations to soil anoxia, turion formation and ecology. The anatomical section highlights the variety of structures and anatomical features of vascular plants in all wet environments.

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Page Count

487

Publisher

Springer Nature

Published Date

ISBN 10

3030334201

ISBN 13

9783030334208

River Networks as Ecological Corridors

Species, Populations, Pathogens

By: Andrea Rinaldo,Marino Gatto,Ignacio Rodriguez-Iturbe

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River Networks as Ecological Corridors

Species, Populations, Pathogens

By: Andrea Rinaldo,Marino Gatto,Ignacio Rodriguez-Iturbe

A summary of state-of-the-art research on how the river environment impacts biodiversity, species invasions, population dynamics, and the spread of waterborne disease. Blending laboratory, field and theoretical studies, it is the go-to reference for graduate students and researchers in river ecology, hydrology, and epidemiology.

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Page Count

457

Publisher

Cambridge University Press

Published Date

ISBN 10

1108477828

ISBN 13

9781108477826

Creating Relevance in a Time of Uncertainty

By: Andrea Coville,B. Brown

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Creating Relevance in a Time of Uncertainty

By: Andrea Coville,B. Brown

Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called Relevance a thought-provoking guide to success in today's noisy communications world. Here, in her follow-up work, Coville's focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies--profiling large global companies, smaller firms, nonprofits, and universities--who have created Relevance successfully. It has never been more difficult to get people to listen to what you have to say. Coville explains why you have to create deep, lasting, and mutually satisfying relationships with the people who keep you in business--and then she shows you how to do it. By the time you are done reading, you will have a series of strategies that have been proven to work when it comes to changing minds and behavior, strategies that will help you stay ahead of the competition. You will also be able to craft an effective marketing strategy that will allow your message to reach today's busy, distracted customers (a description that fits just about everyone you are trying to reach). As Richard Cote, executive director for Advancement at the Thayer School of Engineering at Dartmouth, correctly points out: Whether you work for an Ivy League college, a nonprofit organization, or a for-profit enterprise, there is one common thread and path to success: people relationships. That means understanding the needs, the hopes, the aspirations of people and making those come alive in the services and products you represent. Andy's book on Relevance nails this point crisply. You can have the best offering in the world, highly designed and expertly targeted, but without a real, relevant connection to people, it will go nowhere. Her book provides a step-by-step program on not only building relevance to your audiences or customers but sustaining and expanding it. The book, Creating Relevance in a Time of Uncertainty, provides both the diagnosis and the prescription with well-articulated cases and proven methodology. It's a must-read for leaders who seek the people-centered 'secret sauce' that differentiates your organization or enterprise and propels it forward in the midst of tough competition and global economic and pandemic headwinds.

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Age

Page Count

246

Publisher

Black Ink Press

Published Date

ISBN 10

1098359631

ISBN 13

9781098359638

Book's by Andrea Coville

Relevance

Relevance

Relevance

Relevance

Anatomic Atlas of Aquatic and Wetland Plant Stems

Anatomic Atlas of Aquatic and Wetland Plant Stems

River Networks as Ecological Corridors

River Networks as Ecological Corridors

Creating Relevance in a Time of Uncertainty

Creating Relevance in a Time of Uncertainty

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