Andrea Belk Olson's Books

What to Ask

How to Learn What Customers Need but Don't Tell You

By: Andrea Belk Olson

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What to Ask

How to Learn What Customers Need but Don't Tell You

By: Andrea Belk Olson

Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It’s no surprise given that “expert” guidance states the obvious, like “Ask open-ended questions,” “Identify patterns,” or “Extract insights.” What’s needed is a way to discover what we’re missing. Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the WHY behind the WHAT, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research. Olson also details how individuals and organizations can better tune into customer needs by sharpening their strategic focus, cultivating customer-focused behaviors, and challenging cognitive biases. For anyone faced with discovering what customers really want, What to Ask delivers a concise approach for spotting those unspoken customer needs and converting them into real customer innovations.

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Page Count

152

Publisher

BenBella Books

Published Date

ISBN 10

1637740786

ISBN 13

9781637740781

Critical Care Nursing

By: Leanne Aitken,Andrea Marshall,Wendy Chaboyer

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Critical Care Nursing

By: Leanne Aitken,Andrea Marshall,Wendy Chaboyer

Endorsed by the Australian College of Critical Care Nurses (ACCCN) ACCCN is the peak professional organisation representing critical care nurses in Australia Written by leading critical care nursing clinicians, Leanne Aitken, Andrea Marshall and Wendy Chaboyer, the 4th edition of Critical Care Nursing continues to encourage and challenge critical care nurses and students to develop world-class practice and ensure the delivery of the highest quality care. The text addresses all aspects of critical care nursing and is divided into three sections: scope of practice, core components and specialty practice, providing the most recent research, data, procedures and guidelines from expert local and international critical care nursing academics and clinicians. Alongside its strong focus on critical care nursing practice within Australia and New Zealand, the 4th edition brings a stronger emphasis on international practice and expertise to ensure students and clinicians have access to the most contemporary practice insights from around the world. Increased emphasis on practice tips to help nurses care for patients within critical care Updated case studies, research vignettes and learning activities to support further learning Highlights the role of the critical care nurse within a multidisciplinary environment and how they work together Increased global considerations relevant to international context of critical care nursing alongside its key focus within the ANZ context Aligned to update NMBA RN Standards for Practice and NSQHS Standards

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Page Count

1110

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0729587185

ISBN 13

9780729587181

What to Ask

How to Learn What Customers Need but Don't Tell You

By: Andrea Belk Olson

Write a review Read reviews Take a Quiz Solve Book Puzzle

What to Ask

How to Learn What Customers Need but Don't Tell You

By: Andrea Belk Olson

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

152

Publisher

BenBella Books

Published Date

ISBN 10

1637740786

ISBN 13

9781637740781

Book's by Andrea Belk Olson

What to Ask

What to Ask

Critical Care Nursing

Critical Care Nursing

What to Ask

What to Ask

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