Andre Buhler's Books

Relationship Marketing in Sports

By: Andre Buhler,Gerd Nufer

Write a review Read reviews Take a Quiz Solve Book Puzzle

Relationship Marketing in Sports

By: Andre Buhler,Gerd Nufer

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

209

Publisher

Routledge

Published Date

ISBN 10

1136436162

ISBN 13

9781136436161

One Discipline, Four Ways

British, German, French, and American Anthropology

By: Fredrik Barth,Andre Gingrich,Robert Parkin,Sydel Silverman

Write a review Read reviews Take a Quiz Solve Book Puzzle

One Discipline, Four Ways

British, German, French, and American Anthropology

By: Fredrik Barth,Andre Gingrich,Robert Parkin,Sydel Silverman

One Discipline, Four Ways offers the first book-length introduction to the history of each of the four major traditions in anthropology—British, German, French, and American. The result of lectures given by distinguished anthropologists Fredrik Barth, Andre Gingrich, Robert Parkin, and Sydel Silverman to mark the foundation of the Max Planck Institute for Social Anthropology, this volume not only traces the development of each tradition but considers their impact on one another and assesses their future potentials. Moving from E. B. Taylor all the way through the development of modern fieldwork, Barth reveals the repressive tendencies that prevented Britain from developing a variety of anthropological practices until the late 1960s. Gingrich, meanwhile, articulates the development of German anthropology, paying particular attention to the Nazi period, of which surprisingly little analysis has been offered until now. Parkin then assesses the French tradition and, in particular, its separation of theory and ethnographic practice. Finally, Silverman traces the formative influence of Franz Boas, the expansion of the discipline after World War II, and the "fault lines" and promises of contemporary anthropology in the United States.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

418

Publisher

University of Chicago Press

Published Date

ISBN 10

0226038270

ISBN 13

9780226038278

A Companion to Film Noir

By: Andre Spicer,Helen Hanson

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Companion to Film Noir

By: Andre Spicer,Helen Hanson

An authoritative companion that offers a wide-ranging thematic survey of this enduringly popular cultural form and includes scholarship from both established and emerging scholars as well as analysis of film noir's influence on other media including television and graphic novels. Covers a wealth of new approaches to film noir and neo-noir that explore issues ranging from conceptualization to cross-media influences Features chapters exploring the wider ‘noir mediascape’ of television, graphic novels and radio Reflects the historical and geographical reach of film noir, from the 1920s to the present and in a variety of national cinemas Includes contributions from both established and emerging scholars

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

662

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118523717

ISBN 13

9781118523711

Illusions and Disillusions of Psychoanalytic Work

By: Andre Green

Write a review Read reviews Take a Quiz Solve Book Puzzle

Illusions and Disillusions of Psychoanalytic Work

By: Andre Green

Illusions and Disillusions of Psychoanalytic Work recounts and explores the disappointing and sometimes tragic evolutions of the treatments of certain patients who are resistant to the effects of analytic work. In this book the author reports cases taken from his own experience and that of his collaborators. The author points out moreover, that such cases have never been absent from the series of analysands that he has treated, from the early days of his practice up until today, without minimizing his counter-transference reactions or their possible impact on these disappointing evolutions.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

263

Publisher

Routledge

Published Date

ISBN 10

0429914741

ISBN 13

9780429914744

Onslaught against Innocence

Cain, Abel and the Yahwist

By: Andre LaCocque

Write a review Read reviews Take a Quiz Solve Book Puzzle

Onslaught against Innocence

Cain, Abel and the Yahwist

By: Andre LaCocque

This is a literary-critical analysis of the myth of Cain and Abel, masterfully related in Genesis 4 by the Yahwist, probably the greatest storyteller in the Hebrew Bible. The Yahwist narrates the initial slaughter of one human being by another, and strikingly, it is described as fratricidal. The book explores the anthropological, theological, and psychological dimensions of this universal myth and shows the readers such a vivid and intense story that one feels like will never get to the bottom of it. Thus, after a deep reading, this well known story is much more than what could seem at first sight; it can be said to be the portrait of human that is always torn between the innocence of Eden and its denial; between what is considered 'doing well' and 'not doing well'.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

172

Publisher

James Clarke & Company

Published Date

ISBN 10

022790334X

ISBN 13

9780227903346

Fantasy and the Virtual Mind, digital original edition

A BIT of Interface Fantasy

By: Andre Nusselder

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fantasy and the Virtual Mind, digital original edition

A BIT of Interface Fantasy

By: Andre Nusselder

In this BIT, André Nusselder uses the core psychoanalytic notion of fantasy to examine our relationship to computers and digital technology. Lacanian psychoanalysis considers fantasy to be an indispensable “screen” for our interaction with the outside world; Nusselder argues that, at the mental level, computer screens and other human-computer interfaces incorporate this function of fantasy: they mediate the real and the virtual.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

MIT Press

Published Date

ISBN 10

0262318792

ISBN 13

9780262318792

Interface Fantasy

A Lacanian Cyborg Ontology

By: Andre Nusselder

Write a review Read reviews Take a Quiz Solve Book Puzzle

Interface Fantasy

A Lacanian Cyborg Ontology

By: Andre Nusselder

Behind our computer screens we are all cyborgs: through fantasy we can understand our involvement in virtual worlds. Cyberspace is first and foremost a mental space. Therefore we need to take a psychological approach to understand our experiences in it. In Interface Fantasy, André Nusselder uses the core psychoanalytic notion of fantasy to examine our relationship to computers and digital technology. Lacanian psychoanalysis considers fantasy to be an indispensable “screen” for our interaction with the outside world; Nusselder argues that, at the mental level, computer screens and other human-computer interfaces incorporate this function of fantasy: they mediate the real and the virtual. Interface Fantasy illuminates our attachment to new media: why we love our devices; why we are fascinated by the images on their screens; and how it is possible that virtual images can provide physical pleasure. Nusselder puts such phenomena as avatars, role playing, cybersex, computer psychotherapy, and Internet addiction in the context of established psychoanalytic theory. The virtual identities we assume in virtual worlds, exemplified best by avatars consisting of both realistic and symbolic self-representations, illustrate the three orders that Lacan uses to analyze human reality: the imaginary, the symbolic, and the real. Nusselder analyzes our most intimate involvement with information technology—the almost invisible, affective aspects of technology that have the greatest impact on our lives. Interface Fantasy lays the foundation for a new way of thinking that acknowledges the pivotal role of the screen in the current world of information. And it gives an intelligible overview of basic Lacanian principles (including fantasy, language, the virtual, the real, embodiment, and enjoyment) that shows their enormous relevance for understanding the current state of media technology.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

185

Publisher

MIT Press

Published Date

ISBN 10

0262266490

ISBN 13

9780262266499

Generics and Bioequivalence

By: Andre J. Jackson

Write a review Read reviews Take a Quiz Solve Book Puzzle

Generics and Bioequivalence

By: Andre J. Jackson

Generics and Bioequivalence provides a clear, insightful, and in-depth analysis of the many complex issues encountered in the determination of drug bioequivalence. Included are timely updates on many controversial and newly emerging areas in the design and analysis of bioavailability and bioequivalence studies. This new reference was prepared by a group of authorities from academe, industry, and government and can be easily understood by students and experienced scientists alike. Topics presented include the role of single and multiple dosing in the determination of bioequivalence, the role of metabolites in assessing bioequivalence, stereochemical considerations in bioequivalence evaluation, uses of animal models, pharmacodynamics, and statistics. The analysis of pharmacodynamic data (especially when plasma levels are unavailable) is covered, and the nascent importance of individual bioequivalence is examined.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

234

Publisher

CRC Press

Published Date

ISBN 10

0849369304

ISBN 13

9780849369308

Robot Technology

Robot Components and Systems

By: Francois L'Hote,Jean-Marie Kaufman,Pierre Andre,Jean-Pierre Taillard

Write a review Read reviews Take a Quiz Solve Book Puzzle

Robot Technology

Robot Components and Systems

By: Francois L'Hote,Jean-Marie Kaufman,Pierre Andre,Jean-Pierre Taillard

Information on the structure & function of the constituent parts of robots. Describes the nature of various drive mechanisms (electrical, mechanical, pneumatic, & hydraulic), & sensors, motors, effectors & various peripheral modules.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

360

Publisher

Prentice Hall

Published Date

ISBN 10

0137821603

ISBN 13

9780137821600

Relationship Marketing in Sports

By: Andre Buhler,Gerd Nufer

Write a review Read reviews Take a Quiz Solve Book Puzzle

Relationship Marketing in Sports

By: Andre Buhler,Gerd Nufer

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

209

Publisher

Routledge

Published Date

ISBN 10

1136436162

ISBN 13

9781136436161

Book's by Andre Buhler

Relationship Marketing in Sports

Relationship Marketing in Sports

One Discipline, Four Ways

One Discipline, Four Ways

A Companion to Film Noir

A Companion to Film Noir

Illusions and Disillusions of Psychoanalytic Work

Illusions and Disillusions of Psychoanalytic Work

Onslaught against Innocence

Onslaught against Innocence

Fantasy and the Virtual Mind, digital original edition

Fantasy and the Virtual Mind, digital original edition

Interface Fantasy

Interface Fantasy

Generics and Bioequivalence

Generics and Bioequivalence

Robot Technology

Robot Technology

Relationship Marketing in Sports

Relationship Marketing in Sports

Username

Password

Username

Password

Password again

Birthday

Email