Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
A leading textbook in its field, Human Resource Management at Work is a comprehensive guide to the theory and practice of HRM. Aligned to the CIPD Level 7 qualification yet also relevant on non-CIPD accredited HR masters courses, this book covers everything students need to excel in their academic studies and will ensure that they can hit the ground running in a practitioner role after university. Divided into four key parts, the first part of the book covers HRM strategy and the global context, the forces shaping HRM at work and international and comparative HRM. Part Two discusses the role of HR professionals and line managers in the workplace, and how the responsibilities for delivering effective HR vary in a changing world of work, Part Three has expert coverage of the key areas of HR including resourcing and talent management, learning and development (L&D), reward and employment relations. The final part examines the impact that HRM can have on business performance and also outlines the key knowledge and skills required to carry out a business research project. Fully updated through, this seventh edition now has new coverage of diversity and inclusion (D&I), workplace analytics, ethics, wellbeing and precarious work as well as additional coverage of the alignment of HRM with organisational strategy and the integration of different components of HRM. Human Resource Management at Work includes new global case studies, reflective practice activities to encourage critical thinking, exercises to help the consolidation of learning and 'explore further' boxes to encourage wider reading. Online supporting resources include an instructor's manual and lecture slides.
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
Human activities are depleting ecosystems at an unprecedented rate. In spite of nature conservation efforts worldwide, many ecosystems including those critical for human well-being have been damaged or destroyed. States and citizens need a new vision of how humans can reconnect with the natural environment. With its focus on the long-term holistic recovery of ecosystems, ecological restoration has received increasing attention in the past decade from both scientists and policymakers. Research on the implications of ecological restoration for the law and law for ecological restoration has been largely overlooked. This is the first published book to examine comprehensively the relationship between international environmental law and ecological restoration. While international environmental law (IEL) has developed significantly as a discipline over the past four decades, this book enquires whether IEL can now assist states in making a strategic transition from not just protecting and maintaining the natural environment but also actively restoring it. Arguing that states have international duties to restore, this book offers reflections on the philosophical context of ecological restoration and the legal content of a duty to restore from an international law, European Union law and national law perspective. The book concludes with a discussion of several contemporary themes of interest to both lawyers and ecologists including the role of private actors, protected areas and climate change in ecological restoration.
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Following a series of corporate scandals, legislators have company executives in their sights, and are arming themselves with ever-greater regulatory firepower. All agree that good governance is essential - but must not be allowed to stifle business performance. Beyond Governance develops the concept of Enterprise Governance, an emerging framework which unites Performance, Conformance and Corporate Responsibility and shows how addressing all of these areas in a concerted, coordinated fashion will deliver value to the organisation and its stakeholders. In particular, it focuses on the skills, processes and systems that are required to deliver excellence in each of these areas, giving readers a practical insight into the issues and an understanding of best practice in each area. Many firms are rethinking their finance activities in the light of e-commerce, shared service centres, business intelligence technology and cost pressures. Beyond Governance explores the challenge of building a modern, flexible finance function, describing the emerging role of the new CFO and how finance professionals should respond to this new business environment.
Digitally Disrupted Space: Proximity and New Development Opportunities for Regions and Cities develops an analytical framework of the key structural elements in relation to digital space and its impact on existing spatial interactions at a regional and urban level. It puts forth the argument that digital space is a new form of space acting complementary to existing spatial structures and creating novel interactions between and/or within them. It explores how digital space enhances connected intelligence by combining knowledge-intensive activities, cooperation between organisational and institutional actors, and smart environments of knowledge creation and diffusion. Readers will better understand the connections between digital transformations and traditional paths of regional development, as well as underlying mechanisms fostering externalities and proximity emergence, triggering effective collaboration between the digital and other expressions of space. The first set of chapters (Part I) focuses on space disruptions in a digitalising world. The key notions of space and digital space are defined, alongside the main concepts that form it in relation to space dynamics, space connectors and space routines. The following group of chapters (Part II) discuss aspects related to the digital space reshaping transition processes, exploring the role of digital space under the multi-level perspective and the digital space in the forefront of twin transition. Finally, the last three chapters (Part III) focus on digital space challenges and opportunities for regional development. A specific focus is given in three key areas of regional development and the ways in which digital space can enhance them, including Productivity, Resilience and Inclusion. Academics and researchers will find insights into how cities and regions can adopt this new developmental paradigm; how to organise connected intelligence within regional and urban environments; and how to sustain productivity, resilience and inclusion through the use of digital space. Digital transformation managers in the public sector and entrepreneurs in private organisations can leverage the opportunities offered from this transition process, not only by identifying actions and strategies for boosting their productivity, but also for making them more resilient during socio-economic, environmental and health crises. And professionals and policymakers in urban and regional development will find concrete guidance about the design, development and management of the digital space and the creation of connected intelligence environments at the urban and regional level. Thoroughly analyzes the role of digital space to complement existing structures and generate new interactions and networks, revealing the digital elements that are essential for the rise of new dynamics, connectors and routines Positions the digital space emergence under the framework of a multi-level transition perspective, shedding light on how digital space reshapes transition processes Explores the potential challenges and opportunities arising from the emergence of the digital space for regional development
An examination of the neighborhood transformation, gentrification, and displacement that accompany more compact development around transit. Cities and regions throughout the world are encouraging smarter growth patterns and expanding their transit systems to accommodate this growth, reduce greenhouse gas emissions, and satisfy new demands for mobility and accessibility. Yet despite a burgeoning literature and various policy interventions in recent decades, we still understand little about what happens to neighborhoods and residents with the development of transit systems and the trend toward more compact cities. Research has failed to determine why some neighborhoods change both physically and socially while others do not, and how race and class shape change in the twenty-first-century context of growing inequality. Drawing on novel methodological approaches, this book sheds new light on the question of who benefits and who loses from more compact development around new transit stations. Building on data at multiple levels, it connects quantitative analysis on regional patterns with qualitative research through interviews, field observations, and photographic documentation in twelve different California neighborhoods. From the local to the regional to the global, Chapple and Loukaitou-Sideris examine the phenomena of neighborhood transformation, gentrification, and displacement not only through an empirical lens but also from theoretical and historical perspectives. Growing out of an in-depth research process that involved close collaboration with dozens of community groups, the book aims to respond to the needs of both advocates and policymakers for ideas that work in the trenches.
Written by leading scholars and experts with extensive practice and teaching experience in the field, Comparative and Global Environmental Law and Policy offers a student-friendly approach to the study of a rapidly evolving and important area of law. Its multi-jurisdictional selection of judicial opinions and legal materials introduces students to the worldwide reach of environmental law. Through its substance, the book familiarizes students not only with governing and emerging legal principles but also demonstrates how legal norms are applied to specific issues and contexts, illustrating how law-on-the-books becomes law-in-action. Student understanding is reinforced by problem exercises and discussion questions. Professors and students will benefit from: A multi-jurisdictional selection of environmental law cases and regulatory materials from across the world, with many cases from the developing world and emerging economies. Separate chapters on rapidly evolving and critical topics such as rights of nature, sustainability, corporations and private environmental governance, human rights and the environment, and climate change. Presentation of basic background principles of environmental law, institutions, and governance and their operation in international, national and subnational systems, including indigenous governance systems. Emphasis across the book on issues of institutions and governance as well as enforcement and effectiveness. Judicial opinions providing an authoritative articulation of how legal principles are applied in various systems. Numerous problem exercises and discussion questions to introduce topics and reinforce concepts and materials. Integrated perspective on the relationship of international and transnational environmental law, national environmental law, environmental norms and principles in other settings such as in private environmental governance, and governance institutions.
This book questions punishment as concept, social phenomenon and contemporary practice. It unpacks punishment’s nature and the assumptions that underpin it, examines its targets, objectives and implications, locates punishment and punitivity within their social contexts, and aims to unsettle the idea that there is something common-sensical, necessary and unavoidable about punitive justice. Questioning Punishment develops its argument through an innovative structure organised around five central questions: what punishment is; who punishment’s targets and subjects are; how punishment is perpetuated and experienced; when and where punishment unfolds and why we punish. It ends by considering the implications of this enquiry to understandings of punishment and broader pursuits of justice. It is essential reading for all those engaged with the sociology of punishment and prisons, criminal justice, and theoretical criminology.
Offer novice and experienced teachers guidelines for the "how" and "why" to do self-study teacher research Designed to help teachers plan, implement, and assess a manageable self-study research project, this unique textbook covers the foundation, history, theoretical underpinnings, and methods of self-study research. Written in a reader-friendly style and filled with interactive activities and examples, this book helps teachers every step of the way as they plan and conduct their studies. Author Anastasia Samaras encourages readers to think deeply about both the "how" and the "why" of this essential professional development tool as they pose questions and formulate personal theories to improve professional practice. Key Features A Self-Study Project Planner assists teachers in understanding both the details and process of conducting self-study research. A Critical Friends Portfolio includes innovative critical collaborative inquiries to support the completion of a high quality final research project. Advice from the most senior self-study academics working in the U.S. and internationally is included, along with descriptions of the self-study methodology that has been refined over time. Examples demonstrate the connections between self-study research, teachers′ professional growth, and their students′ learning. Tables, charts, and visuals help readers see the big picture and stay organized. Accompanied by High-Quality Ancillaries! A Student Study Site offers a wealth of resources, including additional examples and activities, web-based resources, study questions, and key terms. Intended Audience Self-Study Teacher Research: Improving Your Practice Through Collaborative Inquiry is intended as a core textbook for a wide variety of courses in the education curriculum, including Action Research, Qualitative Research Methods, Research Methods in Education, and the capstone/teacher researcher course required of all early childhood, elementary, and secondary education majors.
A research proposal is a plan that a candidate submits to gain approval for post-graduate research. Although it is a typical requirement for any research in higher education, it has failed to receive the attention it deserves from the academic community as a procedure of systematic teaching and learning. This book provides a support framework with step-by-step guidance about what constitutes a good research proposal and what can be done to maximize one’s chances of writing a successful application. It also presents advice and practical activities to enhance skill development, and shows how success is within reach if we are willing to face our flaws and grasp how to use the available information productively and persuasively.
The demand for luxury goods is continuously increasing. As the population in most cities rises, the number of potential buyers increases, too. Additionally, most social classes steadily grow wealthier which is why more people can afford luxury goods. Still, luxury brands stand for exclusivity, elegance and scarcity. But in the recent past, a conflicting development changes traditional business. The innovative approach of digitalization exerts pressure on luxury brands and still is determined as one of the most influential trends in the whole industry. The internet is accessible to everyone and represents a retail channel that sells mass products at discounted prices. Luxury industry has to find possibilities to manage the growing phenomenon of e-commerce while preserving the brand image from dilution. But how can the luxury industry benefit from the technological innovation? Is it possible to integrate this growing and profitable mass market channel into the privacy of the exclusive luxury strategy? Anastasia Sobolev examines how the incongruences between the internet and the luxury industry can be solved. She develops an e-commerce model which offers useful solutions for luxury brands in order to expand their distribution network. In this book: -luxury industry; -e-commerce; -digitalization; -luxury brands; -mass media
Quality and Equity in Education draws attention to the importance of developing and testing theories of educational effectiveness and using these theories for improvement purposes. It makes a major contribution to knowledge and theory building in research on promoting quality and equity in education. The book presents an improved version of the dynamic model of educational effectiveness based on the empirical data emerged from studies testing its validity, claiming that the proposed theory can be used for establishing links between educational effectiveness research and school improvement. Towards that end, the book presents the Dynamic Approach to teacher and school improvement, demonstrating its impact on quality and equity in education. The book not only proposes an agenda for further research on developing and testing the dynamic theory of educational effectiveness but also refers to research methods that can be used to test the assumptions of this theory and search for relevant cause and effect relations. The agenda also refers to the need of identifying the conditions under which the dynamic approach to teacher and school improvement can have an effect on student learning outcomes. This book will be of great interest for academics, researchers and postgraduate students working in education research and the area of quality and equity in education. It will also be of interest to policymakers, school advisors and other stakeholders in education.
Developing countries lose billions each year through bribery, misappropriation of funds, and other corrupt practices. Much of the proceeds of this corruption find 'safe haven' in the world's financial centers. These criminal flows are a drain on social services and economic development programs, contributing to the impoverishment of the world's poorest countries. Many developing countries have already sought to recover stolen assets. A number of successful high-profile cases with creative international cooperation has demonstrated that asset recovery is possible. However, it is highly complex, involving coordination and collaboration with domestic agencies and ministries in multiple jurisdictions, as well as the capacity to trace and secure assets and pursue various legal options—whether criminal confiscation, non-conviction based confiscation, civil actions, or other alternatives. This process can be overwhelming for even the most experienced practitioners. It is exceptionally difficult for those working in the context of failed states, widespread corruption, or limited resources. With this in mind, the Stolen Asset Recovery (StAR) Initiative has developed and updated this Asset Recovery Handbook: A Guide for Practitioners to assist those grappling with the strategic, organizational, investigative, and legal challenges of recovering stolen assets. A practitioner-led project, the Handbook provides common approaches to recovering stolen assets located in foreign jurisdictions, identifies the challenges that practitioners are likely to encounter, and introduces good practices. It includes examples of tools that can be used by practitioners, such as sample intelligence reports, applications for court orders, and mutual legal assistance requests. StAR—the Stolen Asset Recovery Initiative—is a partnership between the World Bank Group and the United Nations Office on Drugs and Crime that supports international efforts to end safe havens for corrupt funds. StAR works with developing countries and financial centers to prevent the laundering of the proceeds of corruption and to facilitate more systematic and timely return of stolen assets.
Essentials of Research Methods for Educators is a comprehensive resource designed for future educational professionals. It provides an in-depth overview of data literacy and research methods, using concrete examples for better understanding. The book covers qualitative, quantitative, and mixed methods research, and offers a highly scaffolded approach, making research projects manageable.
The so-called New Negroes of the period between World Wars I and II embodied a new sense of racial pride and upward mobility for the race. Many of them thought that relationships between spouses could be a crucial factor in realizing this dream. But there
Polarity phenomena have been known to linguists since Klima's seminal work on English negation. In this monograph Giannakidou presents a novel theory of polarity which avoids the empirical and conceptual problems of previous approaches by introducing a notion wider than negation and downward entailment: (non)veridicality. The leading idea is that the various polarity phenomena observed in language are manifestations of the dependency of certain expessions, i.e. polarity items, to the (non)veridicality of the context of appearence. Dependencies to negation or downward entailment emerge as subcases of nonveridicality.The (non)veridical dependency may be positive (licensing), or negative (anti-licensing), and arises from the sensitivity semantics of polarity items. The book is also concerned with the syntactic mapping of the sensitivity dependency. It is argued that licensing does not necessarily correspond to a requirement that the licensee be in the scope of the licenser. In some cases, for instance for the interpretation of negative concord, the reverse is required: that the licensee takes the licenser in its scope. The theory is applied to an extended set of old and new data concerning affective, free-choice dependencies, and mood choice in relative clauses. The primary focus is on Greek, but data from Dutch, English, and to a lesser extend Romance and Slavic, are also considered.
Shaking up New York and national politics by becoming the first African American congresswoman and, later, the first Black major-party presidential candidate, Shirley Chisholm left an indelible mark as an "unbought and unbossed" firebrand and a leader in politics for meaningful change. Chisholm spent her formative years moving between Barbados and Brooklyn, and the development of her political orientation did not follow the standard narratives of the civil rights or feminist establishments. Rather, Chisholm arrived at her Black feminism on her own path, making signature contributions to U.S. politics as an inventor and practitioner of Black feminist power—the vantage point centering Black girls and women in the movement that sought to transform political power into a broadly democratic force. Anastasia C. Curwood interweaves Chisholm's public image, political commitments, and private experiences to create a definitive account of a consequential life. In so doing, Curwood suggests new truths for understanding the social movements of Chisholm's time and the opportunities she forged for herself through multicultural, multigenerational, and cross-gender coalition building.
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