Anand Halve's Books

Planning for Power Advertising

A User's Manual for Students and Practitioners

By: Anand Halve

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Planning for Power Advertising

A User's Manual for Students and Practitioners

By: Anand Halve

This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, it discusses key issues and market realities, many of which are ignored and neglected in developing markets. The structure of this book follows a stepwise process, which starts from the beginning of the advertising planning process to the end product, which is the creative brief. Each chapter discusses a conceptual principle, which is illustrated by relevant examples. Some key issues discussed in this book are: - planning for communication in a context; - Segmentation: studying and understanding the dimensions, demographics, and psychographics of the target group; - Differentiators and Motivators: discovering what can change the consumers' mind; " managing a brand over time, looking at the entire life-cycle of a brand. Each chapter ends with an 'Action Point', which helps the reader to apply the principles discussed through an exercise.

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264

Publisher

SAGE

Published Date

ISBN 10

0761933549

ISBN 13

9780761933540

Alternate Healing Compendium

By: Seema Anand

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Alternate Healing Compendium

By: Seema Anand

The Alternate Healing Compendium is meant for everyone who has an interest in alternative healing methods. From the complete beginner to the advanced practitioner, it explains in detail the many various modalities that are used to bring about healing, as well as offering step-by-step guidance to the practical methods of application. The Alternate Healing Compendium gives you the tools to unlock your own healing potential. Look out for the next edition, which will cover more ailments.

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457

Publisher

Balboa Press

Published Date

ISBN 10

1452517185

ISBN 13

9781452517186

Life-Threatening Infections: Part 2, An Issue of Critical Care Clinics

By: Anand Kumar

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Life-Threatening Infections: Part 2, An Issue of Critical Care Clinics

By: Anand Kumar

The second in a two-part series on Life-Threatening Infections. Article topics include: Biowarfare/Bioterrorism pathogens, Infections in neutropenics, Infections in AIDS, Influenza and endemic viral pneumonias, Resistant gram negative infections, Toxic Shock Syndrome, Fulminant viral myocarditis, and Overwhelming post-splenectomy infection.

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Page Count

400

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323227155

ISBN 13

9780323227155

An Introduction to the Solar System

By: Mahesh Anand

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An Introduction to the Solar System

By: Mahesh Anand

Updated third edition introduces undergraduates to the Solar System's bodies, the processes upon and within them, and their origins and evolution.

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441

Publisher

Cambridge University Press

Published Date

ISBN 10

1108430848

ISBN 13

9781108430845

Enlightened Environmentalism

How We Got Here and How to Rescue Our Future

By: Anand M. Saxena

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Enlightened Environmentalism

How We Got Here and How to Rescue Our Future

By: Anand M. Saxena

Humanity is facing a number of challenges that are increasing in intensity and are projected to become much worse in the coming years. The era of profligate consumption, aided by developments in science and technology, is causing enormous harm to the ecosystem on which we depend for our welfare, even survival. Our present lifestyle requires excessive amounts of planetary resources and generates numerous pollutants and waste materials. Ignorance of planetary limits and considering Earth to be a limitless source of useful materials and an infinite sink of unwanted products is endangering our future by depleting natural resources and degrading the environment. Many such developments have already begun to adversely affect the ecosystem. This book discusses these issues in a comprehensive manner, including climate change and its deleterious consequences, degradation and pollution of air, land, and seas, changing weather patterns, rising sea levels, forest fires, expanding deserts, and shortage of fresh water in many parts of the world. Each chapter of the book ends with a section with the title “The Way Forward” that makes suggestions for actions to be taken expeditiously to stop the progression of dangerous events. The continuous search for comforts, conveniences, and novel objects has brought humanity to a state where the continuation of this process endangers our welfare. While the effects of climate change will adversely affect our lives in many ways, there are numerous other developments that are detrimental to our way of life. Forests, which play a crucial role in maintaining the integrity of the environment and provide many benefits to humanity, are being razed for immediate gains. Overfishing and pollution are decreasing the productivity of seas. The flow of water in many rivers is decreasing due to overexploitation, irregular weather patterns, and loss of icecaps on mountain peaks. The productivity of farmlands, crucial for our survival, is decreasing due to the loss of topsoil and accumulation of salts. There are many such factors that threaten the welfare of large segments of population. The ultimate cause of these deleterious developments is humanity’s expanding search for novel objects without considering sustainability, and the implicit belief that technological developments will eventually solve all problems created by the culture of overconsumption. While technology can provide us with gizmos with amazing properties, problems of environmental degradation are global problems that require concerted actions by people everywhere. The degradation of the planetary environment and depletion of resources is occurring at a rapid rate. A lack of concern for sustainability while searching for items that provide immediate benefits is degrading the ecosystem. We may pass the planet on to the younger generations with more pollution, irregular weather patterns, and fewer endowments that may seriously limit their lives. Events are moving at such a pace that expeditious actions are required on many fronts.

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Page Count

240

Publisher

Universal-Publishers

Published Date

ISBN 10

1627343563

ISBN 13

9781627343565

Taste

7 Michelin Star and Celebrity Chefs

By: Anand Kapoor

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Taste

7 Michelin Star and Celebrity Chefs

By: Anand Kapoor

Taste: 7 Michelin Star and Celebrity Chefs takes the reader on an unforgettable gastronomic tour across India, Australia, the UK and the US, under the guidance of Michelin Star and acclaimed masters of the art. The contributors to this eclectic and unique tome include Anjum Anand, Ian Curley, Vineet Bhatia, Vikas Khanna, Frances Atkins, Laurie Gear, Marcello Tully, and volume compiler and editor, Anand Kapoor. The lips macking recipes have a global appeal and are captured here in a series of breathtaking photographs. The chefs share their secret recipes structured as set menus or individual dishes. The aim is not just to add a multitude of recipes to your collection but to bring home a taste of the world.

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122

Publisher

Om Books International

Published Date

ISBN 10

938320205X

ISBN 13

9789383202058

Quest

Leading Global Transformations

By: N. Anand,Jean-Louis Barsoux

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Quest

Leading Global Transformations

By: N. Anand,Jean-Louis Barsoux

This book identifies and addresses the seven transformation journeys that are reshaping corporations today. It integrates and builds on the collective experience and learning of IMD’s professors, who work directly with many organizations around the world and observe their transformation struggles at close range. By taking a holistic and interdisciplinary view of how organizations are transforming themselves, IMD’s faculty accompany global executives - as individuals and as leaders of global corporations - on their transformation journeys.

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Page Count

256

Publisher

IMD

Published Date

ISBN 10

2940485070

ISBN 13

9782940485079

Digital @ Scale

The Playbook You Need to Transform Your Company

By: Anand Swaminathan,Jürgen Meffert

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Digital @ Scale

The Playbook You Need to Transform Your Company

By: Anand Swaminathan,Jürgen Meffert

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

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Page Count

290

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119433762

ISBN 13

9781119433767

Mining of Massive Datasets

By: Jure Leskovec,Jurij Leskovec,Anand Rajaraman,Jeffrey David Ullman

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Mining of Massive Datasets

By: Jure Leskovec,Jurij Leskovec,Anand Rajaraman,Jeffrey David Ullman

Now in its second edition, this book focuses on practical algorithms for mining data from even the largest datasets.

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Page Count

480

Publisher

Cambridge University Press

Published Date

ISBN 10

1107077230

ISBN 13

9781107077232

If God Went to B-School

By: Anand & Mani Ganesh,

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If God Went to B-School

By: Anand & Mani Ganesh,

ANAND, VAIBHAV is a 2008 batch chemical engineer from Delhi College of Engineering and a 2010 batch MBA from FMS, Delhi. He is currently employed by Citibank. His interests lie in writing fiction And poetry. MANI GANESH, NARENDRA is a 2008 batch mechanical engineer from Delhi College of Engineering. He is currently employed by Siemens power. His interests lie in traveling.

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186

Publisher

Sristhi Publishers & Distributors

ISBN 10

9380349173

ISBN 13

9789380349176

South Asia's Path to Resilient Growth

By: Mr. Ranil M Salgado,Rahul Anand

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South Asia's Path to Resilient Growth

By: Mr. Ranil M Salgado,Rahul Anand

South Asia’s Path to Sustainable and Inclusive Growth highlights the remarkable development progress in South Asia and how the region can advance in the aftermath of the COVID-19 pandemic. Steps include a renewed push toward greater trade and financial openness, while responding proactively to the distributional impact and dislocation associated with this structural transformation. Promoting a green and digital recovery remains important. The book explores ways to accelerate the income convergence process in the region, leveraging on the still-large potential demographic dividend in most of the countries. These include greater economic diversification and export sophistication, trade and foreign direct investment liberalization and participation in global value chains amid shifting regional and global conditions, financial development, and investment in human capital.

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351

Publisher

International Monetary Fund

Published Date

ISBN 13

9798400228568

International Environmental Justice

A North-South Dimension

By: Ruchi Anand

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International Environmental Justice

A North-South Dimension

By: Ruchi Anand

This important work satisfies the need for a thorough assessment of environmental justice concerns at the global level. Using three international environmental case studies, the book extends the theory of environmental justice, commonly used in domestic settings, to the international arena of environmental law, policy and politics. Spanning the traditional boundaries between political science, international relations, international law, international political economy and policy studies, this text is intended primarily for scholars of environmental justice, national and international policymakers, businesses, activists and students of international environmental law, public policy and political economy of the third world.

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269

Publisher

Routledge

Published Date

ISBN 10

1351926861

ISBN 13

9781351926867

REVISITING THE CONSTITUTION OF INDIA

"PANDORA IN VIKSIT BHARAT"

By: P. Anand

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REVISITING THE CONSTITUTION OF INDIA

"PANDORA IN VIKSIT BHARAT"

By: P. Anand

A unique experiment by the author through a fictional story parallelly suggests an essential review required in the Constitution of India to bring in positive changes in the interest of the world. Today's argument of Judiciary, Legislature and Executive is that they are one of the three pillars or arm or wing of Government i.e Constitution are ordinarily unquestionable. A number of instances where Thrimoorthis, so-called professionals would be better understood by the common man through the three wise monkeys of Mahatma Gandhi "being dumb, deaf and blind". In other words, see no justice, hear no complaints of citizens and speak no regulations “Executives don’t want to speak, Legislators don’t want to see and Judiciary doesn’t want to hear". Inclusiveness can happen if the present three pillars of the Constitution are revisited and find scope to incorporate other important aspects of life. Seven pillars namely Legislative, Judiciary, Executive, Health, Security, Education and Agriculture required to be given adequate representation while revising the Constitution to encourage the participation of the common man. In addition, the fictional story of a family brings out human values of compassion, devotion and service to society by guiding readers to find an answer to the purpose of life. “THE GREATNESS OF PROPOSED REVISION IS IN THE SPIRIT AND THE INTENTION OF CREATING WORLD LEADERS FOR THE SAFETY OF MANKIND” Surgeon Captain Anand (Retd) “Contribution from AdvaySvaraPrema and family members”

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Page Count

143

Publisher

Notion Press

Published Date

ISBN 13

9798893228526

The Content Trap

A Strategist's Guide to Digital Change

By: Bharat Anand

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The Content Trap

A Strategist's Guide to Digital Change

By: Bharat Anand

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

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Page Count

464

Publisher

Random House

Published Date

ISBN 10

0812995392

ISBN 13

9780812995398

Prevention First

Policymaking for a Healthier America

By: Anand K. Parekh

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Prevention First

Policymaking for a Healthier America

By: Anand K. Parekh

Deaths from preventable diseases have decreased life expectancy in the United States for the first time in a century, making it clear that we must deal with the crisis by embracing prevention as our nation's top health sector priority. In Prevention First, Dr. Anand K. Parekh, chief medical advisor of the Bipartisan Policy Center, argues that disease prevention must be our nation's top health policy priority. Building a personal culture of prevention, he writes, is not enough; elected officials and policymakers must play a greater role in reducing preventable deaths. This second edition includes important new developments in health policy, including US responses to and lessons learned from the COVID-19 pandemic and the addition of learning objectives and key takeaways in each chapter to aid students and faculty. Drawing on his experiences as a clinician, public servant, and policy advisor, Dr. Parekh provides examples of prevention in action from across the country, giving readers a view into why prevention-first policies are important and how they can be accomplished. Throughout the book, he demonstrates that, in order to optimize health in America, we must leverage health insurance programs to promote disease prevention, expand primary care, attend to the social determinants of health, support making the healthier choice the easy choice for individuals, and increase public health investments. Providing concrete steps that federal policymakers should take to promote prevention both within and outside our healthcare sector, Prevention First not only sounds the alarm about the terrible consequences of preventable disease but serves as a rallying cry that we can and must do better in this country to reduce preventable deaths.

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Page Count

155

Publisher

JHU Press

Published Date

ISBN 10

1421450593

ISBN 13

9781421450599

Planning for Power Advertising

A User's Manual for Students and Practitioners

By: Anand Halve

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Planning for Power Advertising

A User's Manual for Students and Practitioners

By: Anand Halve

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264

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SAGE

Published Date

ISBN 10

0761933549

ISBN 13

9780761933540

Mining of Massive Data Sets

By: Jure Leskovec,Anand Rajaraman,Jeffrey David Ullman

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Mining of Massive Data Sets

By: Jure Leskovec,Anand Rajaraman,Jeffrey David Ullman

Now in its third edition, this book focuses on practical algorithms for mining data from even the largest datasets.

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Page Count

566

Publisher

Cambridge University Press

Published Date

ISBN 10

1108476341

ISBN 13

9781108476348

Scarcity, Entitlements, and the Economics of Water in Developing Countrie

By: P. B. Anand

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Scarcity, Entitlements, and the Economics of Water in Developing Countrie

By: P. B. Anand

. . . it will provide a fascinating and stimulating read for researchers, students and academics with an interest in water economics and public policy. Practitioners focusing on water management, sustainable development, water supply and health will also find this book invaluable. CABI Those seeking an informed overview of the social and economic aspects of water issues in developing contexts today would do well to read P.B. Anand s book. Scarcity, Entitlements and the Economics of Water in Developing Countries is extensive covering local, sub-national and international aspects of water scarcity, the human right to water, transboundary water disputes and progress on the Millennium Development Goals. . . It will be of interest to water resource managers, urban water and sanitation policy-makers, international donors, and students of environmental justice, water issues, and development more broadly. . . Anand s book is recommended as useful and interesting reading primarily for its broad range and interdisciplinary approach. Mark Zeitoun, Waterlines In this creative study Anand applies environmental economic tools and concepts to analyze water issues in developing countries. . . The author carefully integrates the poverty, inequality, and development issues of water; and he meticulously discusses the intertwined rivalrous and excludable public good characteristics of water supply. . . Highly recommended. B.F. Hope, Choice The book eloquently illustrates the economics of water and how economics can increase the understanding of topics such as water inequalities and the role of institutions. It convincingly explores and explains water scarcity, supply and demand to demystify water topics. It commendably presents different views and interpretations on contentious water topics such as large-scale dams, transboundary water and privatization of household water supply. In particular, the conceptual framework is helpful in illuminating the interface between water and well-being. The book contains several case studies and water multi-sectors, such as dams, water supply and sanitation and water resources and appeals to a wide readership interested in various water topics and their implementation. Håkan Tropp, Stockholm International Water Institute (SIWI), Sweden The author has sought to weave diverse strands of water policy in developing countries into a coherent framework. A multi country database is used to make the point that scarcity is not the absolute lack of water, but the result of policy and management failure. The sustainable access to drinking water, one of the targets of the Millennium Development Goals, as well as consumer preferences for water supply are illustrated with data from the author s research in Chennai, a chronically water starved Indian city. Resolution of conflict in a river basin is analysed using the case of the Cauvery, an interstate river in India. All these themes are brought together using Sen s Capability approach to highlight the fact that water policy is not a technocratic exercise but a matter of justice and entitlements. Water managers, academicians and civil society groups will benefit from reflecting on the important issues raised by Dr Anand in this book. Paul Appasamy, Madras School of Economics Anand s book discusses in detail the economics of water and how societies deal with this scarce resource. The complexities of water as highlighted in his book have previously been little explored in any standard economic development textbook. Anand presents a fascinating framework on water and well-being by linking water and the capability approach. It is a must read for all those dealing with water issues in particular and development issues in general. Naren Prasad, United Nations Research Institute for Social Development (UNRISD), Switzerland This is a very thorough analysis of water s critical role as both a basic human need and an economic good. It is unlikely to be surpassed for so

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Page Count

321

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1847208541

ISBN 13

9781847208545

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